Lean Marketing with A3 Thinking

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This slide deck was used in a presentation that is available in the Training section at Business901.com. Using a structured approach, such as the Lean thinking tool of A3, the mind remains open, enabling one to examine each element of the decision or problem separately or systematically, and sufficiently, ensuring that all alternatives are considered. The outcome is almost always more comprehensive and more effective than the instinctive approach.

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Lean Marketing with A3 Thinking

  1. 1. Joe Dager – Business901
  2. 2. Lean Thinking • Identify Value • Map Value Stream • Create Flow • Establish Pull • Seek Perfection
  3. 3. Marketing Communications Ezine Mailers Brochure Pricing Web Presence Social Media Press Release Speaking Advertising Referral Handles the marketing communications for the company. Works closely with Value Stream Managers & Team Coordinators Provide support for program strategy and value stream.
  4. 4. Seek Perfection
  5. 5. • Develop a continuous improvement culture • Provides a process linkage for Customer Focused activities. • Forces us to go to Gemba to solve problems • Provides historic records of decision making throughout the process • Develops a Knowledge Capturing mechanism supported by data Why A3 in Marketing?
  6. 6. What is an A3? • A3-sized sheet of paper • Document on 1 page, results from the PDCA cycle. • 4 Types of A3s • Problem Solving • Proposal • Status • Informational
  7. 7. Think of an A3 as a mini-PDCA Team: Date: Title/Theme: Background/Definition: Current Conditions: Target: Determine Cause/Analysis: Countermeasures: Implementation: Follow-up:
  8. 8. Problem Solving Process

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