A large outdoor board for displaying advertisements
Found in high-traffic areas such as alongside busy
Types of billboards
The image was projected on the series of paper
panels that made up the billboard.
Using oil paints, artists would use large brushes to
paint the image.
A digital board is a billboard that is created from
computer programs and software.
Digital billboards can be designed to display running
text, display several different displays from the same
company, and even provide several companies a
certain time slot during the day.
Unlike a typical billboard, mobile billboards are able
to go directly to their target audience.
They can be placed wherever there is heavy foot
traffic due to an event – including convention
centers, train stations, airports and sports arenas
Walking Billboards are what we refer to as our
Mobile Backpack Display Units which are equipped
with LED Lights to illuminate the Ad at night and can
be viewed from traffic that is going by.
Advantages of billboards
People Will See It
• They are highly successful at capturing people’s
attention from a distance because of their huge size.
• They are placed along highways and busy streets,
you'll be guaranteed that people will see your
• Billboard advertisements normally stay up for a set
period of days or weeks, so people will easily
you can specify which locations you want to use
Messages Must Be Brief
• Text must be brief because billboards placed by the
roadside must only have less than a paragraph of
• Long-term Commitment
• Billboard companies often have businesses enter
into contracts that involve long-term commitments
this is because it takes a lot of time, energy and
money to constantly change billboard ads.
Different types of billboards
Advantages and disadvantage
Trend of 3D billboards