Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Rosa Jimenez - EL PAIS - Spain - Stanford Engineering - Feb 9 2015

2,695 views

Published on

Talk by Rosa Jimenez Cano, Silicon Valley Correspondent - EL PAIS (Spain), at Stanford on Feb 9 2015, in our session on 'European Tech Media in Silicon Valley'.

Website: http://www.StanfordEuropreneurs.org
YouTube Channel: https://www.youtube.com/user/StanfordEuropreneurs

  • Be the first to comment

Rosa Jimenez - EL PAIS - Spain - Stanford Engineering - Feb 9 2015

  1. 1. Europreneurs European Entrepreneurship & Innovation @ Stanford Engineering European Tech Media in Silicon Valley: Spanish Startup Scene Rosa Jiménez Cano Silicon Valley Correspondent @petezin Based in San Francisco February 9th 2015
  2. 2. What do we cover? ●  World's leading newspaper in Spanish ●  More than 240 journalists worldwide ●  Largest news site by audience in Spanish ●  Madrid HQ, offices in Mexico DF, Brussels, Sao Paulo, Barcelona, Washington DC and New York ●  More than 30 correspondents worldwide (LA and SFO) ●  Reaching both Spanish and Portuguese speaking audiences ●  Alliance with leading European newspapers, monthly issue, in depth topics ●  Quality paper: politics, international affairs, economics, science, culture, arts and tech
  3. 3. Rosa Jiménez Cano ●  Journalist with a geeky background ●  Citizen journalism: Periodismo Ciudadano and Ahora Bolivia co-founder ●  Social media passion ●  I just wanted an MBA ●  Largest news site by audience in Spanish ●  Madrid HQ, offices in Mexico DF, Brussels, Sao Paulo, Barcelona, Washington DC and New York ●  More than 30 correspondents worldwide (LA and SFO) ●  Reaching both Spanish and Portuguese speaking audiences ●  Alliance with leading European newspapers, monthly issue, in depth topics ●  Quality paper: politics, international affairs, economics, science, culture, arts and tech
  4. 4. Challenges ●  English edition: daily pick of stories translated into English (online) ●  Portuguese edition from Sao Paulo: Emerging audience ●  Print (paying) and web (free) ●  Growing audience in Latam: Millenials 20-30’s ●  Verne: We love virals (and kittens) ●  Competition with both print media and new players born digital
  5. 5. Tech Coverage ●  Silicon Valley correspondent: big bet ●  Entrepreneurship is key for the future of Spain: special focus in profiles and success stories ●  Innovation as an optimistic and interesting topic ●  Tech as a relevant side of both business and science ●  Apps as an emerging business, also as a topic itself to be ranked and recommended
  6. 6. Key Points ●  Silicon Valley: inner feeling, more than a place, difficult to replicate ●  SV vs Europe coverage: We take more distance ●  US: lifestyle ●  Tech as a future issue ●  Tech as business ●  Tech as entertainment ●  Fintech, Edutech, TechHealth...

×