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Miriam Warren - Yelp in Europe - Stanford Engineering - Feb 4 2013


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Miriam Warren - Yelp in Europe - Stanford Engineering - Feb 4 2013

  1. 1. Yelp in Europe Miriam Warren Vice President, New Markets @MiriamWarren Stanford EngineeringEuropean Entrepreneurship & Innovation (ME421) Feb 4 2013
  2. 2. Yelp Timeline
  3. 3. 2009: Yelp Launches in the UK
  4. 4. The Yelp Community
  5. 5. Apple Maps integrates Yelp Description: Announced at WWDC in June 2012, Yelp is now integrated into Apple’s new Maps app in iOS 6. The app displays Yelp content and links directly to Yelp’s iOS app if installed, or sends users to the App Store to download the Yelp app if not installed.
  6. 6. Qype Description: On October 24, 2012, Yelp announced that it acquired Qype, Europes largest local reviews site, for a total purchase price of approximately $50 million USD. Qype was acquired to accelerate Yelps international expansion, bringing more than two million reviews and 15 million unique visitors per month across 13 countries. Qype is headquartered in Germany, with operations also in the United Kingdom.
  7. 7. Yelp in Europe
  8. 8. Miriam WarrenVice President, New Markets @MiriamWarren