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Michael Asshauer - FAMILO - DE - Stanford Engineering - Mar 7 2016

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WE CARE ABOUT THE MOST IMPORTANT
CIRCLE IN THE WORLD
YOUR FAMILY.
Stanford Engineering • Michael Asshauer • 03/07/16
www.f...

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2
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85% viral & organic growth

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WORLDWIDE USAGE
FAMILO is available in 12 languages
Frequency of check-ins in one single day
Available languages: EN, DE, ...

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Michael Asshauer - FAMILO - DE - Stanford Engineering - Mar 7 2016

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Talk by Michael Asshauer, CPO & Co-Founder, Familonet GmbH (Germany), at Stanford on March 7 2016, in our session: 'From Comets to Startups :: Building Europe's SpaceTech Entrepreneurship Ecosystem'.

Website: http://www.StanfordEuropreneurs.org
YouTube Channel: https://www.youtube.com/user/StanfordEuropreneurs
Twitter: @Europreneurs

Talk by Michael Asshauer, CPO & Co-Founder, Familonet GmbH (Germany), at Stanford on March 7 2016, in our session: 'From Comets to Startups :: Building Europe's SpaceTech Entrepreneurship Ecosystem'.

Website: http://www.StanfordEuropreneurs.org
YouTube Channel: https://www.youtube.com/user/StanfordEuropreneurs
Twitter: @Europreneurs

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Michael Asshauer - FAMILO - DE - Stanford Engineering - Mar 7 2016

  1. 1. WE CARE ABOUT THE MOST IMPORTANT CIRCLE IN THE WORLD YOUR FAMILY. Stanford Engineering • Michael Asshauer • 03/07/16 www.familo.net • @familo • michael.asshauer@familo.net • @miolek
  2. 2. 2 REGISTERED USERS 85% viral & organic growth
  3. 3. WORLDWIDE USAGE FAMILO is available in 12 languages Frequency of check-ins in one single day Available languages: EN, DE, PT, TR, ES, CN, RU, ID, AR, PL, VN, SV TOP MARKETS Brazil Germany United States India Turkey
  4. 4. WHERE ARE YOU? Has Emma arrived at School? Who’s at home? Where do we meet? WE SOLVE DAILY FAMILY NEEDS I’ll be running late!
  5. 5. REAL TIME LOCATION SHARING Location Mode: VISIBLE Where shall I pick you up? Oh great! He’s on his way!
  6. 6. Auto-notifications when reaching and leaving predefined locations. 5 check-ins per second worldwide! INTELIGENT PLACES Location Mode: PLACES ONLY Has Emma arrived at Uni? Is dad still at work?
  7. 7. SECURE MESSAGING Location Mode: INVISIBLE Who’s up for pizza tonight?
  8. 8. 1-click emergency alert to all group members. PANIC ALERT Just in case
  9. 9. IMPRESSIVE ENGAGEMENT weekly actions per user 8 actions avg. on weekdays! Strong lock-in effect: Used by families multiple times every day 48
  10. 10. SPACE TECHNOLOGY Intelligent & contextual location sharing
  11. 11. FAMILO’S GEOFENCING TECHNOLOGY • Higher reliability of 15% • Better location precision of 90% • Low battery consumption, similar to all competitors • Unique combination of GPS, Wifi- and Celltower-triangulation • About to be patented FAMILO APPLE GOOGLE Reliability 91.25% 87.50% 82.29% Precision (measured as delay) 2.3 minutes 4.1 minutes 2.9 minutes Battery drain (in motion) 0.7% / hour (iOS) 3.5% / hour (Andr.) 0.5% / hour 3.3% / hour gains significant advantage over competing technologies
  12. 12. FREEMIUM LONG-TERM Premium subscription 4.99 monthly per family Specialist for mobile location technology BUSINESS MODEL High willingness to pay for a reliable premium locator app In-app purchases from 0.99 per feature extension In-app offerings from selected premium-partners
  13. 13. Worldwide media coverage PUBLIC RECEPTION
  14. 14. MICHAEL DAVID HAUKE + 12 great employees Business Technology Product Our partners:
  15. 15. THANK YOU Visit us in our Hamburg office! www.familo.net • @familo • michael.asshauer@familo.net • @miolek

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