Cows in the Cloud

Matija Kopic, CEO

@matijakopic
Stanford University

European Entrepreneurship & Innovation
February 10...
City of Dubrovnik
Plitvice lakes
Roman Amphitheater in Pula
What’s the mission?

Farmeron is an enterprise SaaS
platform, helping dairy and cattle
producers become the very best – by...
What’s the mission?

... Charging
per Cow
per month!
What’s the problem?

More than ever before,
farmers need help with managing their
resources – and data is key to success
H...
Where’s the market going?

Source: http://csironewsblog.com/
The cows are out there

1.4bn World

100M U.S.

$4 - $7 /cow /year

Source: http://csironewsblog.com/
State of the Art – Markets and Customers

Hundreds of thousands of cows
State of the Art – Markets and Customers
Farmeron UI: herd task management tool
Example of automated data analysis
Kapelna, Croatia – where it all started
Spent first months on a farm = first issues
Marko, my co-founder, is on the right
Got into Seedcamp and 500startups
Investors

London

Silicon Valley

Silicon Valley

Boston
Early engineering team
World Dairy Expo 2013
Dave is killing it!
Challenge #1: Poor farm internet access

Source: http://csironewsblog.com/
Challenge #2: You have to go to the farm

Source: http://csironewsblog.com/
Challenge #3: Thinking holistically

Source: http://csironewsblog.com/
Vision: Internet of Cows

Source: http://csironewsblog.com/
Croatian startup scene

Challenges:
1. Lack of entrepreneurial spirit
2. Lack of capital
3. Exodus of bright young people
...
Matija Kopic / @matijakopic / matija@farmeron.com
www.farmeron.com
Matija Kopic - Farmeron - Croatia - Cows in the Cloud - Stanford Engineering - Feb 10 2014
Matija Kopic - Farmeron - Croatia - Cows in the Cloud - Stanford Engineering - Feb 10 2014
Matija Kopic - Farmeron - Croatia - Cows in the Cloud - Stanford Engineering - Feb 10 2014
Matija Kopic - Farmeron - Croatia - Cows in the Cloud - Stanford Engineering - Feb 10 2014
Matija Kopic - Farmeron - Croatia - Cows in the Cloud - Stanford Engineering - Feb 10 2014
Matija Kopic - Farmeron - Croatia - Cows in the Cloud - Stanford Engineering - Feb 10 2014
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Matija Kopic - Farmeron - Croatia - Cows in the Cloud - Stanford Engineering - Feb 10 2014

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Talk by Matija Kopic, CEO & Co-Founder, Farmeron, Osijek, Croatia - at Stanford Engineering School, Feb 10 2014

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Matija Kopic - Farmeron - Croatia - Cows in the Cloud - Stanford Engineering - Feb 10 2014

  1. 1. Cows in the Cloud Matija Kopic, CEO @matijakopic Stanford University European Entrepreneurship & Innovation February 10th 2014
  2. 2. City of Dubrovnik
  3. 3. Plitvice lakes
  4. 4. Roman Amphitheater in Pula
  5. 5. What’s the mission? Farmeron is an enterprise SaaS platform, helping dairy and cattle producers become the very best – by giving them tools for business decision making and decision effects tracking.
  6. 6. What’s the mission? ... Charging per Cow per month!
  7. 7. What’s the problem? More than ever before, farmers need help with managing their resources – and data is key to success How increasing conception rate affects my business? What if corn goes up a dollar? What’s the impact? How will my operation project out 6 months? 18 months? 3 years? What if I get cows to eat another pound of dry matter? Is benchmarking against other farms valuable?
  8. 8. Where’s the market going? Source: http://csironewsblog.com/
  9. 9. The cows are out there 1.4bn World 100M U.S. $4 - $7 /cow /year Source: http://csironewsblog.com/
  10. 10. State of the Art – Markets and Customers Hundreds of thousands of cows
  11. 11. State of the Art – Markets and Customers
  12. 12. Farmeron UI: herd task management tool
  13. 13. Example of automated data analysis
  14. 14. Kapelna, Croatia – where it all started
  15. 15. Spent first months on a farm = first issues Marko, my co-founder, is on the right
  16. 16. Got into Seedcamp and 500startups
  17. 17. Investors London Silicon Valley Silicon Valley Boston
  18. 18. Early engineering team
  19. 19. World Dairy Expo 2013
  20. 20. Dave is killing it!
  21. 21. Challenge #1: Poor farm internet access Source: http://csironewsblog.com/
  22. 22. Challenge #2: You have to go to the farm Source: http://csironewsblog.com/
  23. 23. Challenge #3: Thinking holistically Source: http://csironewsblog.com/
  24. 24. Vision: Internet of Cows Source: http://csironewsblog.com/
  25. 25. Croatian startup scene Challenges: 1. Lack of entrepreneurial spirit 2. Lack of capital 3. Exodus of bright young people Source: http://csironewsblog.com/
  26. 26. Matija Kopic / @matijakopic / matija@farmeron.com www.farmeron.com

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