1. Cows in the Cloud
Matija Kopic, CEO
@matijakopic
Stanford University
European Entrepreneurship & Innovation
February 10th 2014

4. City of Dubrovnik

5. Plitvice lakes

6. Roman Amphitheater in Pula

7. What’s the mission?
Farmeron is an enterprise SaaS
platform, helping dairy and cattle
producers become the very best – by
giving them tools for business decision
making and decision effects tracking.

8. What’s the mission?
... Charging
per Cow
per month!

9. What’s the problem?
More than ever before,
farmers need help with managing their
resources – and data is key to success
How increasing conception rate affects my business?
What if corn goes up a dollar? What’s the impact?
How will my operation project out 6 months? 18 months? 3 years?
What if I get cows to eat another pound of dry matter?
Is benchmarking against other farms valuable?

10. Where’s the market going?
Source: http://csironewsblog.com/

11. The cows are out there
1.4bn World
100M U.S.
$4 - $7 /cow /year
Source: http://csironewsblog.com/

12. State of the Art – Markets and Customers
Hundreds of thousands of cows

13. State of the Art – Markets and Customers

15. Farmeron UI: herd task management tool

16. Example of automated data analysis

17. Kapelna, Croatia – where it all started

18. Spent first months on a farm = first issues
Marko, my co-founder, is on the right

19. Got into Seedcamp and 500startups

20. Investors
London
Silicon Valley
Silicon Valley
Boston

22. Early engineering team

24. World Dairy Expo 2013

25. Dave is killing it!

27. Challenge #1: Poor farm internet access
Source: http://csironewsblog.com/

28. Challenge #2: You have to go to the farm
Source: http://csironewsblog.com/

29. Challenge #3: Thinking holistically
Source: http://csironewsblog.com/

30. Vision: Internet of Cows
Source: http://csironewsblog.com/

31. Croatian startup scene
Challenges:
1. Lack of entrepreneurial spirit
2. Lack of capital
3. Exodus of bright young people
Source: http://csironewsblog.com/

32. Matija Kopic / @matijakopic / matija@farmeron.com
www.farmeron.com