SlideShare a Scribd company logo

Lieven Vermaele - SDNsquare - Flanders Belgium - Stanford Engineering - Mar 3 2014

Burton Lee
Burton Lee
Burton LeeLecturer - European Entrepreneurship & Innovation

Lieven Vermaele - SDNsquare - Flanders Belgium - Stanford Engineering - Mar 3 2014

1 of 34
Download to read offline
Lieven	
  Vermaele,	
  CEO	
  and	
  Co-­‐Founder	
  SDNsquare	
  

SDNSQUARE	
  	
  

GUARANTEED	
  PERFORMANCE	
  NETWORKS	
  
	
  
EUROPEAN	
  ENTREPRENEURSHIP	
  &	
  INNOVATION	
  	
  
STANFORD	
  ENGINEERING	
  
MONDAY	
  3RD	
  MARCH	
  2014	
  	
  
European	
  communities	
  
from	
  a	
  Twitter	
  perspective	
  
Lieven	
  Vermaele,	
  CEO	
  and	
  Co-­‐Founder	
  SDNsquare	
  

SDNSQUARE	
  	
  

GUARANTEED	
  PERFORMANCE.	
  PREDICTABLE	
  
	
  
	
  
	
  
Two	
  developed	
  products	
  
based	
  on	
  the	
  same	
  core	
  technology	
  and	
  standard	
  hardware	
  
WARP	
  

GRID	
  

Software	
  defined	
  storage/	
  datacenter	
  
with	
  guaranteed	
  performance	
  
-­‐	
  On	
  demand	
  storage	
  bandwidth	
  -­‐	
  	
  

Software	
  defined	
  networking	
  	
  
with	
  guaranteed	
  performance	
  
-­‐	
  On	
  demand	
  networking	
  bandwidth	
  -­‐	
  	
  

App	
  
node	
  

SDN²	
  
network	
  

Storage	
  
node	
  
Loc
al	
  	
  
SA
N	
  

Disk	
  
stora
ge	
  

Loc
al	
  	
  
SA
N	
  

Loc
al	
  	
  
SA
N	
  

Loc
al	
  	
  
SA
N	
  

Loc
al	
  	
  
SA
N	
  

Loc
al	
  	
  
SA
N	
  

Loc
al	
  	
  
SA
N	
  

Loc
al	
  	
  
SA
N	
  

Loc
al	
  	
  
SA
N	
  

Loc
al	
  	
  
SA
N	
  

Loc
al	
  	
  
SA
N	
  

Loc
al	
  	
  
SA
N	
  

Loc
al	
  	
  
SA
N	
  

Loc
al	
  	
  
SA
N	
  

Loc
al	
  	
  
SA
N	
  

Loc
al	
  	
  
SA
N	
  
Mission	
  critical	
  industries	
  	
  
want	
  to	
  go	
  fully	
  IP/Ethernet	
  based	
  
Mission	
  critical	
  industries:	
  
•  Media	
  –	
  our	
  focus	
  &	
  background	
  
•  Medical	
  
•  Military	
  
•  …	
  	
  
Requirement:	
  	
  
•  GUARANTEED	
  PERFORMANCE	
  
•  PREDICTABILITY	
  	
  
And	
  (because	
  of	
  data	
  growth)	
  
•  SCALABILITY	
  
•  (cost)	
  EFFICIENCY	
  
IP	
  Performance	
  &	
  Reliability	
  
Time-­‐sensitive	
  
Critical	
  

CRITICAL	
  ZONE	
  

?	
  ?	
  ?	
  

Big	
  (small)	
  data	
  	
  
Light	
  bursty	
  
Time-­‐unsensitive	
  
Uncritical	
  

Bulk	
  (large)	
  data	
  
Heavy	
  Bursty	
  

Recommended

9th SDN Expert Group Seminar - Session1
9th SDN Expert Group Seminar - Session19th SDN Expert Group Seminar - Session1
9th SDN Expert Group Seminar - Session1NAIM Networks, Inc.
 
OVNC 2015-THE NEW IP - Open Networking Architecture with SDN & NFV
OVNC 2015-THE NEW IP - Open Networking Architecture with SDN & NFVOVNC 2015-THE NEW IP - Open Networking Architecture with SDN & NFV
OVNC 2015-THE NEW IP - Open Networking Architecture with SDN & NFVNAIM Networks, Inc.
 
Vancouver security road show master deck final
Vancouver   security road show master deck finalVancouver   security road show master deck final
Vancouver security road show master deck finalScalar Decisions
 
OVNC 2015-SDN 해외 활용사례 (일본): O3 Project : User-oriented SDN for WAN
OVNC 2015-SDN 해외 활용사례 (일본): O3 Project : User-oriented SDN for WANOVNC 2015-SDN 해외 활용사례 (일본): O3 Project : User-oriented SDN for WAN
OVNC 2015-SDN 해외 활용사례 (일본): O3 Project : User-oriented SDN for WANNAIM Networks, Inc.
 
Introducing VidMeet Lab
Introducing VidMeet LabIntroducing VidMeet Lab
Introducing VidMeet LabBunji Yamamoto
 
Versatile Video Coding – Video Compression beyond HEVC: Coding Tools for SDR ...
Versatile Video Coding – Video Compression beyond HEVC: Coding Tools for SDR ...Versatile Video Coding – Video Compression beyond HEVC: Coding Tools for SDR ...
Versatile Video Coding – Video Compression beyond HEVC: Coding Tools for SDR ...Förderverein Technische Fakultät
 

More Related Content

What's hot

Rina IRATI GLIF Singapore 2013
Rina IRATI GLIF Singapore 2013Rina IRATI GLIF Singapore 2013
Rina IRATI GLIF Singapore 2013Eleni Trouva
 
DDS Interoperability Demo
DDS Interoperability DemoDDS Interoperability Demo
DDS Interoperability DemoAngelo Corsaro
 
D link corporate-presentation_apr. 2014
D link corporate-presentation_apr. 2014D link corporate-presentation_apr. 2014
D link corporate-presentation_apr. 2014Kunal Raul
 
Irati fire-engineering-workshop-nov2012
Irati fire-engineering-workshop-nov2012Irati fire-engineering-workshop-nov2012
Irati fire-engineering-workshop-nov2012Eleni Trouva
 
CORD: Central Office Re-architected as a Datacenter
CORD: Central Office Re-architected as a DatacenterCORD: Central Office Re-architected as a Datacenter
CORD: Central Office Re-architected as a DatacenterOpen Networking Summits
 
9th SDN Expert Group Seminar - Session3
9th SDN Expert Group Seminar - Session39th SDN Expert Group Seminar - Session3
9th SDN Expert Group Seminar - Session3NAIM Networks, Inc.
 
Network Function Virtualisation: a tutorial
Network Function Virtualisation: a tutorialNetwork Function Virtualisation: a tutorial
Network Function Virtualisation: a tutorialAPNIC
 
The Access Grid™ and Video Conferencing
The Access Grid™ and Video ConferencingThe Access Grid™ and Video Conferencing
The Access Grid™ and Video ConferencingVideoguy
 
latencyin fiber optic networks
latencyin fiber optic networkslatencyin fiber optic networks
latencyin fiber optic networksMapYourTech
 
Peter wood – the ethical hacker
Peter wood – the ethical hackerPeter wood – the ethical hacker
Peter wood – the ethical hackerresponsedatacomms
 
Unreliable inter process communication in Ethernet: Migrating to RINA with th...
Unreliable inter process communication in Ethernet: Migrating to RINA with th...Unreliable inter process communication in Ethernet: Migrating to RINA with th...
Unreliable inter process communication in Ethernet: Migrating to RINA with th...Eleni Trouva
 
SDN for Network Operators
SDN for Network OperatorsSDN for Network Operators
SDN for Network OperatorsFIBRE Testbed
 
Hands on Data Communications, Networking & TCP/IP Troubleshooting
Hands on Data Communications, Networking & TCP/IP TroubleshootingHands on Data Communications, Networking & TCP/IP Troubleshooting
Hands on Data Communications, Networking & TCP/IP TroubleshootingLiving Online
 
NB-IoT: Pros and Cons of the new LPWA Radio Technology
NB-IoT: Pros and Cons of the new LPWA Radio Technology NB-IoT: Pros and Cons of the new LPWA Radio Technology
NB-IoT: Pros and Cons of the new LPWA Radio Technology M2M Alliance e.V.
 
SCA Information gateway
SCA Information gatewaySCA Information gateway
SCA Information gatewayglobalsdr
 
IRATI Experimentation, US-EU FIRE Workshop
IRATI Experimentation, US-EU FIRE WorkshopIRATI Experimentation, US-EU FIRE Workshop
IRATI Experimentation, US-EU FIRE WorkshopEleni Trouva
 
OVNC 2015-High performance Network Function Virtualization & VNF acceleration
OVNC 2015-High performance Network Function Virtualization & VNF accelerationOVNC 2015-High performance Network Function Virtualization & VNF acceleration
OVNC 2015-High performance Network Function Virtualization & VNF accelerationNAIM Networks, Inc.
 

What's hot (20)

Rina IRATI GLIF Singapore 2013
Rina IRATI GLIF Singapore 2013Rina IRATI GLIF Singapore 2013
Rina IRATI GLIF Singapore 2013
 
What is VidMeet
What is VidMeetWhat is VidMeet
What is VidMeet
 
DDS Interoperability Demo
DDS Interoperability DemoDDS Interoperability Demo
DDS Interoperability Demo
 
D link corporate-presentation_apr. 2014
D link corporate-presentation_apr. 2014D link corporate-presentation_apr. 2014
D link corporate-presentation_apr. 2014
 
Irati fire-engineering-workshop-nov2012
Irati fire-engineering-workshop-nov2012Irati fire-engineering-workshop-nov2012
Irati fire-engineering-workshop-nov2012
 
CORD: Central Office Re-architected as a Datacenter
CORD: Central Office Re-architected as a DatacenterCORD: Central Office Re-architected as a Datacenter
CORD: Central Office Re-architected as a Datacenter
 
Fire brochure2013
Fire brochure2013Fire brochure2013
Fire brochure2013
 
9th SDN Expert Group Seminar - Session3
9th SDN Expert Group Seminar - Session39th SDN Expert Group Seminar - Session3
9th SDN Expert Group Seminar - Session3
 
Simware RTI Empowering hla with dds
Simware RTI Empowering hla with ddsSimware RTI Empowering hla with dds
Simware RTI Empowering hla with dds
 
Network Function Virtualisation: a tutorial
Network Function Virtualisation: a tutorialNetwork Function Virtualisation: a tutorial
Network Function Virtualisation: a tutorial
 
The Access Grid™ and Video Conferencing
The Access Grid™ and Video ConferencingThe Access Grid™ and Video Conferencing
The Access Grid™ and Video Conferencing
 
latencyin fiber optic networks
latencyin fiber optic networkslatencyin fiber optic networks
latencyin fiber optic networks
 
Peter wood – the ethical hacker
Peter wood – the ethical hackerPeter wood – the ethical hacker
Peter wood – the ethical hacker
 
Unreliable inter process communication in Ethernet: Migrating to RINA with th...
Unreliable inter process communication in Ethernet: Migrating to RINA with th...Unreliable inter process communication in Ethernet: Migrating to RINA with th...
Unreliable inter process communication in Ethernet: Migrating to RINA with th...
 
SDN for Network Operators
SDN for Network OperatorsSDN for Network Operators
SDN for Network Operators
 
Hands on Data Communications, Networking & TCP/IP Troubleshooting
Hands on Data Communications, Networking & TCP/IP TroubleshootingHands on Data Communications, Networking & TCP/IP Troubleshooting
Hands on Data Communications, Networking & TCP/IP Troubleshooting
 
NB-IoT: Pros and Cons of the new LPWA Radio Technology
NB-IoT: Pros and Cons of the new LPWA Radio Technology NB-IoT: Pros and Cons of the new LPWA Radio Technology
NB-IoT: Pros and Cons of the new LPWA Radio Technology
 
SCA Information gateway
SCA Information gatewaySCA Information gateway
SCA Information gateway
 
IRATI Experimentation, US-EU FIRE Workshop
IRATI Experimentation, US-EU FIRE WorkshopIRATI Experimentation, US-EU FIRE Workshop
IRATI Experimentation, US-EU FIRE Workshop
 
OVNC 2015-High performance Network Function Virtualization & VNF acceleration
OVNC 2015-High performance Network Function Virtualization & VNF accelerationOVNC 2015-High performance Network Function Virtualization & VNF acceleration
OVNC 2015-High performance Network Function Virtualization & VNF acceleration
 

Similar to Lieven Vermaele - SDNsquare - Flanders Belgium - Stanford Engineering - Mar 3 2014

FlexiWAN Webinar - The Role of Open Source in Your SD-WAN Strategy
FlexiWAN Webinar - The Role of Open Source in Your SD-WAN StrategyFlexiWAN Webinar - The Role of Open Source in Your SD-WAN Strategy
FlexiWAN Webinar - The Role of Open Source in Your SD-WAN StrategyAmir Zmora
 
Unveiling the Sydney IoT Landscape
Unveiling the Sydney IoT LandscapeUnveiling the Sydney IoT Landscape
Unveiling the Sydney IoT LandscapeAndrew Blades
 
Solution57 company presentation
Solution57   company presentationSolution57   company presentation
Solution57 company presentationBrian Møller
 
OSNF - Open Sensor Network Framework
OSNF - Open Sensor Network FrameworkOSNF - Open Sensor Network Framework
OSNF - Open Sensor Network FrameworkAntonio Di Cello
 
Design and Experiment Platform for Industrial Wireless Systems
Design and Experiment Platform for Industrial Wireless SystemsDesign and Experiment Platform for Industrial Wireless Systems
Design and Experiment Platform for Industrial Wireless SystemsRyan
 
SE-4061, Low Power Yet Robust Biometric Fingerprint Technology, by Charles Ng
SE-4061, Low Power Yet Robust Biometric Fingerprint Technology, by Charles NgSE-4061, Low Power Yet Robust Biometric Fingerprint Technology, by Charles Ng
SE-4061, Low Power Yet Robust Biometric Fingerprint Technology, by Charles NgAMD Developer Central
 
Nuage meetup - Flexible and agile Software Defined Networking (SDN)
Nuage meetup - Flexible and agile Software Defined Networking (SDN)Nuage meetup - Flexible and agile Software Defined Networking (SDN)
Nuage meetup - Flexible and agile Software Defined Networking (SDN)SDN_Paris
 
TSL 1128 RFID Readers
TSL 1128 RFID ReadersTSL 1128 RFID Readers
TSL 1128 RFID ReadersBock Mary
 
Sistelec Corporate Presentation
Sistelec Corporate PresentationSistelec Corporate Presentation
Sistelec Corporate Presentationvbelzunegui
 
Anti Hack Solution
Anti Hack Solution Anti Hack Solution
Anti Hack Solution Naved Ahmed
 
SDN Basics – What You Need to Know about Software-Defined Networking
SDN Basics – What You Need to Know about Software-Defined NetworkingSDN Basics – What You Need to Know about Software-Defined Networking
SDN Basics – What You Need to Know about Software-Defined NetworkingSDxCentral
 
Semi Conductors in Normandy
Semi Conductors in NormandySemi Conductors in Normandy
Semi Conductors in NormandyNormandyDev
 
SDN, NFV and customer centric networks
SDN, NFV and customer centric networksSDN, NFV and customer centric networks
SDN, NFV and customer centric networksPatrick Lopez
 
How to multiply your technology contribution by developing business acumen
How to multiply your technology contribution by developing business acumenHow to multiply your technology contribution by developing business acumen
How to multiply your technology contribution by developing business acumenAnurag Gupta
 
NUB3D - Company Presentation
NUB3D - Company PresentationNUB3D - Company Presentation
NUB3D - Company PresentationNUB3D
 
Rapid industrial grade IoT prototyping with sierra wireless
Rapid industrial grade IoT prototyping with sierra wirelessRapid industrial grade IoT prototyping with sierra wireless
Rapid industrial grade IoT prototyping with sierra wirelesssierradeveloper
 

Similar to Lieven Vermaele - SDNsquare - Flanders Belgium - Stanford Engineering - Mar 3 2014 (20)

FlexiWAN Webinar - The Role of Open Source in Your SD-WAN Strategy
FlexiWAN Webinar - The Role of Open Source in Your SD-WAN StrategyFlexiWAN Webinar - The Role of Open Source in Your SD-WAN Strategy
FlexiWAN Webinar - The Role of Open Source in Your SD-WAN Strategy
 
Unveiling the Sydney IoT Landscape
Unveiling the Sydney IoT LandscapeUnveiling the Sydney IoT Landscape
Unveiling the Sydney IoT Landscape
 
Solution57 company presentation
Solution57   company presentationSolution57   company presentation
Solution57 company presentation
 
OSNF - Open Sensor Network Framework
OSNF - Open Sensor Network FrameworkOSNF - Open Sensor Network Framework
OSNF - Open Sensor Network Framework
 
Design and Experiment Platform for Industrial Wireless Systems
Design and Experiment Platform for Industrial Wireless SystemsDesign and Experiment Platform for Industrial Wireless Systems
Design and Experiment Platform for Industrial Wireless Systems
 
CDE Marketplace: SQR Systems
CDE Marketplace: SQR SystemsCDE Marketplace: SQR Systems
CDE Marketplace: SQR Systems
 
SE-4061, Low Power Yet Robust Biometric Fingerprint Technology, by Charles Ng
SE-4061, Low Power Yet Robust Biometric Fingerprint Technology, by Charles NgSE-4061, Low Power Yet Robust Biometric Fingerprint Technology, by Charles Ng
SE-4061, Low Power Yet Robust Biometric Fingerprint Technology, by Charles Ng
 
Nuage meetup - Flexible and agile Software Defined Networking (SDN)
Nuage meetup - Flexible and agile Software Defined Networking (SDN)Nuage meetup - Flexible and agile Software Defined Networking (SDN)
Nuage meetup - Flexible and agile Software Defined Networking (SDN)
 
TSL 1128 RFID Readers
TSL 1128 RFID ReadersTSL 1128 RFID Readers
TSL 1128 RFID Readers
 
Sistelec Corporate Presentation
Sistelec Corporate PresentationSistelec Corporate Presentation
Sistelec Corporate Presentation
 
Anti Hack Solution
Anti Hack Solution Anti Hack Solution
Anti Hack Solution
 
SDN Basics – What You Need to Know about Software-Defined Networking
SDN Basics – What You Need to Know about Software-Defined NetworkingSDN Basics – What You Need to Know about Software-Defined Networking
SDN Basics – What You Need to Know about Software-Defined Networking
 
sampath_kumar
sampath_kumarsampath_kumar
sampath_kumar
 
Semi Conductors in Normandy
Semi Conductors in NormandySemi Conductors in Normandy
Semi Conductors in Normandy
 
SDN, NFV and customer centric networks
SDN, NFV and customer centric networksSDN, NFV and customer centric networks
SDN, NFV and customer centric networks
 
Vahid nazaritalooki cv
Vahid nazaritalooki cvVahid nazaritalooki cv
Vahid nazaritalooki cv
 
How to multiply your technology contribution by developing business acumen
How to multiply your technology contribution by developing business acumenHow to multiply your technology contribution by developing business acumen
How to multiply your technology contribution by developing business acumen
 
NUB3D - Company Presentation
NUB3D - Company PresentationNUB3D - Company Presentation
NUB3D - Company Presentation
 
Rapid industrial grade IoT prototyping with sierra wireless
Rapid industrial grade IoT prototyping with sierra wirelessRapid industrial grade IoT prototyping with sierra wireless
Rapid industrial grade IoT prototyping with sierra wireless
 
Feec telecom-nw-softwarization-aug-2015
Feec telecom-nw-softwarization-aug-2015Feec telecom-nw-softwarization-aug-2015
Feec telecom-nw-softwarization-aug-2015
 

More from Burton Lee

Santiago Bassett - Wazuh - Growing Cybersecurity Startups in Granada & Silico...
Santiago Bassett - Wazuh - Growing Cybersecurity Startups in Granada & Silico...Santiago Bassett - Wazuh - Growing Cybersecurity Startups in Granada & Silico...
Santiago Bassett - Wazuh - Growing Cybersecurity Startups in Granada & Silico...Burton Lee
 
Julio Casal - 4iQ & AlienVault - Viaje de un Cybersecurity Startup a Silicon ...
Julio Casal - 4iQ & AlienVault - Viaje de un Cybersecurity Startup a Silicon ...Julio Casal - 4iQ & AlienVault - Viaje de un Cybersecurity Startup a Silicon ...
Julio Casal - 4iQ & AlienVault - Viaje de un Cybersecurity Startup a Silicon ...Burton Lee
 
Burton Lee - Session #7 - Madrid + Granada - Cybersecurity Startups - Spanish...
Burton Lee - Session #7 - Madrid + Granada - Cybersecurity Startups - Spanish...Burton Lee - Session #7 - Madrid + Granada - Cybersecurity Startups - Spanish...
Burton Lee - Session #7 - Madrid + Granada - Cybersecurity Startups - Spanish...Burton Lee
 
Peter Fatelnig - EU Delegation to USA - Content Matters & EU Leadership - Sta...
Peter Fatelnig - EU Delegation to USA - Content Matters & EU Leadership - Sta...Peter Fatelnig - EU Delegation to USA - Content Matters & EU Leadership - Sta...
Peter Fatelnig - EU Delegation to USA - Content Matters & EU Leadership - Sta...Burton Lee
 
Polina Zvyagina - Airbnb - Privacy & GDPR Compliance - Stanford Engineering -...
Polina Zvyagina - Airbnb - Privacy & GDPR Compliance - Stanford Engineering -...Polina Zvyagina - Airbnb - Privacy & GDPR Compliance - Stanford Engineering -...
Polina Zvyagina - Airbnb - Privacy & GDPR Compliance - Stanford Engineering -...Burton Lee
 
Dejan Roljic - Eligma - Growing Bitcoin Cities from Slovenia - Stanford Engin...
Dejan Roljic - Eligma - Growing Bitcoin Cities from Slovenia - Stanford Engin...Dejan Roljic - Eligma - Growing Bitcoin Cities from Slovenia - Stanford Engin...
Dejan Roljic - Eligma - Growing Bitcoin Cities from Slovenia - Stanford Engin...Burton Lee
 
Burton Lee - Session #6 Intro - Bitcoin Cities | GDPR & Stasi Files - Stanfor...
Burton Lee - Session #6 Intro - Bitcoin Cities | GDPR & Stasi Files - Stanfor...Burton Lee - Session #6 Intro - Bitcoin Cities | GDPR & Stasi Files - Stanfor...
Burton Lee - Session #6 Intro - Bitcoin Cities | GDPR & Stasi Files - Stanfor...Burton Lee
 
Burton Lee - Session #5 Intro - European Corporate Venture Capital - Stanford...
Burton Lee - Session #5 Intro - European Corporate Venture Capital - Stanford...Burton Lee - Session #5 Intro - European Corporate Venture Capital - Stanford...
Burton Lee - Session #5 Intro - European Corporate Venture Capital - Stanford...Burton Lee
 
Elif Ceylan - ITU ARI Teknokent & Innogate - University Accelerators in Turke...
Elif Ceylan - ITU ARI Teknokent & Innogate - University Accelerators in Turke...Elif Ceylan - ITU ARI Teknokent & Innogate - University Accelerators in Turke...
Elif Ceylan - ITU ARI Teknokent & Innogate - University Accelerators in Turke...Burton Lee
 
Ege Ertem - Zorlu Ventures - Family Enterprises in Turkey - Stanford Engineer...
Ege Ertem - Zorlu Ventures - Family Enterprises in Turkey - Stanford Engineer...Ege Ertem - Zorlu Ventures - Family Enterprises in Turkey - Stanford Engineer...
Ege Ertem - Zorlu Ventures - Family Enterprises in Turkey - Stanford Engineer...Burton Lee
 
Miray Tayfun - Vivoo - Wellness Startups in Turkey & Silicon Valley - Stanfor...
Miray Tayfun - Vivoo - Wellness Startups in Turkey & Silicon Valley - Stanfor...Miray Tayfun - Vivoo - Wellness Startups in Turkey & Silicon Valley - Stanfor...
Miray Tayfun - Vivoo - Wellness Startups in Turkey & Silicon Valley - Stanfor...Burton Lee
 
Burton Lee - Session #4 - Turkey Innovation Ecosystem - Stanford Engineering ...
Burton Lee - Session #4 - Turkey Innovation Ecosystem - Stanford Engineering ...Burton Lee - Session #4 - Turkey Innovation Ecosystem - Stanford Engineering ...
Burton Lee - Session #4 - Turkey Innovation Ecosystem - Stanford Engineering ...Burton Lee
 
Nathalie Delrue-McGuire - Belgium, Flanders & Belcham USA - Stanford Engineer...
Nathalie Delrue-McGuire - Belgium, Flanders & Belcham USA - Stanford Engineer...Nathalie Delrue-McGuire - Belgium, Flanders & Belcham USA - Stanford Engineer...
Nathalie Delrue-McGuire - Belgium, Flanders & Belcham USA - Stanford Engineer...Burton Lee
 
Dirk Wauters - Flanders & Leuven Tech Ecosystem - Stanford Engineering - 28 J...
Dirk Wauters - Flanders & Leuven Tech Ecosystem - Stanford Engineering - 28 J...Dirk Wauters - Flanders & Leuven Tech Ecosystem - Stanford Engineering - 28 J...
Dirk Wauters - Flanders & Leuven Tech Ecosystem - Stanford Engineering - 28 J...Burton Lee
 
Hendrik Isebaert - Showpad & Ghent - Enterprise Software in Flanders - Stanfo...
Hendrik Isebaert - Showpad & Ghent - Enterprise Software in Flanders - Stanfo...Hendrik Isebaert - Showpad & Ghent - Enterprise Software in Flanders - Stanfo...
Hendrik Isebaert - Showpad & Ghent - Enterprise Software in Flanders - Stanfo...Burton Lee
 
Burton Lee - Session #3 - Flanders :: From WW1 to Global Leadership in Enterp...
Burton Lee - Session #3 - Flanders :: From WW1 to Global Leadership in Enterp...Burton Lee - Session #3 - Flanders :: From WW1 to Global Leadership in Enterp...
Burton Lee - Session #3 - Flanders :: From WW1 to Global Leadership in Enterp...Burton Lee
 
Mirena Taskova - EU GDPR Intro & Update - Stanford Engineering - 14 Jan 2019
Mirena Taskova - EU GDPR Intro & Update - Stanford Engineering - 14 Jan 2019Mirena Taskova - EU GDPR Intro & Update - Stanford Engineering - 14 Jan 2019
Mirena Taskova - EU GDPR Intro & Update - Stanford Engineering - 14 Jan 2019Burton Lee
 
Burton Lee - Session #2 - Berlin Mobile Banking Unicorns & GDPR Update - Stan...
Burton Lee - Session #2 - Berlin Mobile Banking Unicorns & GDPR Update - Stan...Burton Lee - Session #2 - Berlin Mobile Banking Unicorns & GDPR Update - Stan...
Burton Lee - Session #2 - Berlin Mobile Banking Unicorns & GDPR Update - Stan...Burton Lee
 
Burton Lee - Course Intro & Session #1 - Czechia & CEE Ecosystem - Stanford M...
Burton Lee - Course Intro & Session #1 - Czechia & CEE Ecosystem - Stanford M...Burton Lee - Course Intro & Session #1 - Czechia & CEE Ecosystem - Stanford M...
Burton Lee - Course Intro & Session #1 - Czechia & CEE Ecosystem - Stanford M...Burton Lee
 
Burton Lee - AI and Remote Diagnostics of Factory Equipment - IHK München 175...
Burton Lee - AI and Remote Diagnostics of Factory Equipment - IHK München 175...Burton Lee - AI and Remote Diagnostics of Factory Equipment - IHK München 175...
Burton Lee - AI and Remote Diagnostics of Factory Equipment - IHK München 175...Burton Lee
 

More from Burton Lee (20)

Santiago Bassett - Wazuh - Growing Cybersecurity Startups in Granada & Silico...
Santiago Bassett - Wazuh - Growing Cybersecurity Startups in Granada & Silico...Santiago Bassett - Wazuh - Growing Cybersecurity Startups in Granada & Silico...
Santiago Bassett - Wazuh - Growing Cybersecurity Startups in Granada & Silico...
 
Julio Casal - 4iQ & AlienVault - Viaje de un Cybersecurity Startup a Silicon ...
Julio Casal - 4iQ & AlienVault - Viaje de un Cybersecurity Startup a Silicon ...Julio Casal - 4iQ & AlienVault - Viaje de un Cybersecurity Startup a Silicon ...
Julio Casal - 4iQ & AlienVault - Viaje de un Cybersecurity Startup a Silicon ...
 
Burton Lee - Session #7 - Madrid + Granada - Cybersecurity Startups - Spanish...
Burton Lee - Session #7 - Madrid + Granada - Cybersecurity Startups - Spanish...Burton Lee - Session #7 - Madrid + Granada - Cybersecurity Startups - Spanish...
Burton Lee - Session #7 - Madrid + Granada - Cybersecurity Startups - Spanish...
 
Peter Fatelnig - EU Delegation to USA - Content Matters & EU Leadership - Sta...
Peter Fatelnig - EU Delegation to USA - Content Matters & EU Leadership - Sta...Peter Fatelnig - EU Delegation to USA - Content Matters & EU Leadership - Sta...
Peter Fatelnig - EU Delegation to USA - Content Matters & EU Leadership - Sta...
 
Polina Zvyagina - Airbnb - Privacy & GDPR Compliance - Stanford Engineering -...
Polina Zvyagina - Airbnb - Privacy & GDPR Compliance - Stanford Engineering -...Polina Zvyagina - Airbnb - Privacy & GDPR Compliance - Stanford Engineering -...
Polina Zvyagina - Airbnb - Privacy & GDPR Compliance - Stanford Engineering -...
 
Dejan Roljic - Eligma - Growing Bitcoin Cities from Slovenia - Stanford Engin...
Dejan Roljic - Eligma - Growing Bitcoin Cities from Slovenia - Stanford Engin...Dejan Roljic - Eligma - Growing Bitcoin Cities from Slovenia - Stanford Engin...
Dejan Roljic - Eligma - Growing Bitcoin Cities from Slovenia - Stanford Engin...
 
Burton Lee - Session #6 Intro - Bitcoin Cities | GDPR & Stasi Files - Stanfor...
Burton Lee - Session #6 Intro - Bitcoin Cities | GDPR & Stasi Files - Stanfor...Burton Lee - Session #6 Intro - Bitcoin Cities | GDPR & Stasi Files - Stanfor...
Burton Lee - Session #6 Intro - Bitcoin Cities | GDPR & Stasi Files - Stanfor...
 
Burton Lee - Session #5 Intro - European Corporate Venture Capital - Stanford...
Burton Lee - Session #5 Intro - European Corporate Venture Capital - Stanford...Burton Lee - Session #5 Intro - European Corporate Venture Capital - Stanford...
Burton Lee - Session #5 Intro - European Corporate Venture Capital - Stanford...
 
Elif Ceylan - ITU ARI Teknokent & Innogate - University Accelerators in Turke...
Elif Ceylan - ITU ARI Teknokent & Innogate - University Accelerators in Turke...Elif Ceylan - ITU ARI Teknokent & Innogate - University Accelerators in Turke...
Elif Ceylan - ITU ARI Teknokent & Innogate - University Accelerators in Turke...
 
Ege Ertem - Zorlu Ventures - Family Enterprises in Turkey - Stanford Engineer...
Ege Ertem - Zorlu Ventures - Family Enterprises in Turkey - Stanford Engineer...Ege Ertem - Zorlu Ventures - Family Enterprises in Turkey - Stanford Engineer...
Ege Ertem - Zorlu Ventures - Family Enterprises in Turkey - Stanford Engineer...
 
Miray Tayfun - Vivoo - Wellness Startups in Turkey & Silicon Valley - Stanfor...
Miray Tayfun - Vivoo - Wellness Startups in Turkey & Silicon Valley - Stanfor...Miray Tayfun - Vivoo - Wellness Startups in Turkey & Silicon Valley - Stanfor...
Miray Tayfun - Vivoo - Wellness Startups in Turkey & Silicon Valley - Stanfor...
 
Burton Lee - Session #4 - Turkey Innovation Ecosystem - Stanford Engineering ...
Burton Lee - Session #4 - Turkey Innovation Ecosystem - Stanford Engineering ...Burton Lee - Session #4 - Turkey Innovation Ecosystem - Stanford Engineering ...
Burton Lee - Session #4 - Turkey Innovation Ecosystem - Stanford Engineering ...
 
Nathalie Delrue-McGuire - Belgium, Flanders & Belcham USA - Stanford Engineer...
Nathalie Delrue-McGuire - Belgium, Flanders & Belcham USA - Stanford Engineer...Nathalie Delrue-McGuire - Belgium, Flanders & Belcham USA - Stanford Engineer...
Nathalie Delrue-McGuire - Belgium, Flanders & Belcham USA - Stanford Engineer...
 
Dirk Wauters - Flanders & Leuven Tech Ecosystem - Stanford Engineering - 28 J...
Dirk Wauters - Flanders & Leuven Tech Ecosystem - Stanford Engineering - 28 J...Dirk Wauters - Flanders & Leuven Tech Ecosystem - Stanford Engineering - 28 J...
Dirk Wauters - Flanders & Leuven Tech Ecosystem - Stanford Engineering - 28 J...
 
Hendrik Isebaert - Showpad & Ghent - Enterprise Software in Flanders - Stanfo...
Hendrik Isebaert - Showpad & Ghent - Enterprise Software in Flanders - Stanfo...Hendrik Isebaert - Showpad & Ghent - Enterprise Software in Flanders - Stanfo...
Hendrik Isebaert - Showpad & Ghent - Enterprise Software in Flanders - Stanfo...
 
Burton Lee - Session #3 - Flanders :: From WW1 to Global Leadership in Enterp...
Burton Lee - Session #3 - Flanders :: From WW1 to Global Leadership in Enterp...Burton Lee - Session #3 - Flanders :: From WW1 to Global Leadership in Enterp...
Burton Lee - Session #3 - Flanders :: From WW1 to Global Leadership in Enterp...
 
Mirena Taskova - EU GDPR Intro & Update - Stanford Engineering - 14 Jan 2019
Mirena Taskova - EU GDPR Intro & Update - Stanford Engineering - 14 Jan 2019Mirena Taskova - EU GDPR Intro & Update - Stanford Engineering - 14 Jan 2019
Mirena Taskova - EU GDPR Intro & Update - Stanford Engineering - 14 Jan 2019
 
Burton Lee - Session #2 - Berlin Mobile Banking Unicorns & GDPR Update - Stan...
Burton Lee - Session #2 - Berlin Mobile Banking Unicorns & GDPR Update - Stan...Burton Lee - Session #2 - Berlin Mobile Banking Unicorns & GDPR Update - Stan...
Burton Lee - Session #2 - Berlin Mobile Banking Unicorns & GDPR Update - Stan...
 
Burton Lee - Course Intro & Session #1 - Czechia & CEE Ecosystem - Stanford M...
Burton Lee - Course Intro & Session #1 - Czechia & CEE Ecosystem - Stanford M...Burton Lee - Course Intro & Session #1 - Czechia & CEE Ecosystem - Stanford M...
Burton Lee - Course Intro & Session #1 - Czechia & CEE Ecosystem - Stanford M...
 
Burton Lee - AI and Remote Diagnostics of Factory Equipment - IHK München 175...
Burton Lee - AI and Remote Diagnostics of Factory Equipment - IHK München 175...Burton Lee - AI and Remote Diagnostics of Factory Equipment - IHK München 175...
Burton Lee - AI and Remote Diagnostics of Factory Equipment - IHK München 175...
 

Recently uploaded

Traffic Signboard Classification with Voice alert to the driver.pptx
Traffic Signboard Classification with Voice alert to the driver.pptxTraffic Signboard Classification with Voice alert to the driver.pptx
Traffic Signboard Classification with Voice alert to the driver.pptxharimaxwell0712
 
M.Aathiraju Self Intro.docx-AD21001_____
M.Aathiraju Self Intro.docx-AD21001_____M.Aathiraju Self Intro.docx-AD21001_____
M.Aathiraju Self Intro.docx-AD21001_____Aathiraju
 
Azure Migration Guide for IT Professionals
Azure Migration Guide for IT ProfessionalsAzure Migration Guide for IT Professionals
Azure Migration Guide for IT ProfessionalsChristine Shepherd
 
Artificial-Intelligence-in-Marketing-Data.pdf
Artificial-Intelligence-in-Marketing-Data.pdfArtificial-Intelligence-in-Marketing-Data.pdf
Artificial-Intelligence-in-Marketing-Data.pdfIsidro Navarro
 
Put a flag on it. A busy developer's guide to feature toggles.
Put a flag on it. A busy developer's guide to feature toggles.Put a flag on it. A busy developer's guide to feature toggles.
Put a flag on it. A busy developer's guide to feature toggles.Mateusz Kwasniewski
 
Quinto Z-Wave Heltun_HE-RS01_User_Manual_B9AH.pdf
Quinto Z-Wave Heltun_HE-RS01_User_Manual_B9AH.pdfQuinto Z-Wave Heltun_HE-RS01_User_Manual_B9AH.pdf
Quinto Z-Wave Heltun_HE-RS01_User_Manual_B9AH.pdfDomotica daVinci
 
Breaking Barriers & Leveraging the Latest Developments in AI Technology
Breaking Barriers & Leveraging the Latest Developments in AI TechnologyBreaking Barriers & Leveraging the Latest Developments in AI Technology
Breaking Barriers & Leveraging the Latest Developments in AI TechnologySafe Software
 
2) Presentation_Overview_ISO_16140-3_Method_verification_20210322.pptx
2) Presentation_Overview_ISO_16140-3_Method_verification_20210322.pptx2) Presentation_Overview_ISO_16140-3_Method_verification_20210322.pptx
2) Presentation_Overview_ISO_16140-3_Method_verification_20210322.pptxssuser796efb
 
Unlocking the Cloud's True Potential: Why Multitenancy Is The Key?
Unlocking the Cloud's True Potential: Why Multitenancy Is The Key?Unlocking the Cloud's True Potential: Why Multitenancy Is The Key?
Unlocking the Cloud's True Potential: Why Multitenancy Is The Key?GleecusTechlabs1
 
AWS reInvent 2023 recaps from Chicago AWS user group
AWS reInvent 2023 recaps from Chicago AWS user groupAWS reInvent 2023 recaps from Chicago AWS user group
AWS reInvent 2023 recaps from Chicago AWS user groupAWS Chicago
 
Semiconductor Review Magazine Feature.pdf
Semiconductor Review Magazine Feature.pdfSemiconductor Review Magazine Feature.pdf
Semiconductor Review Magazine Feature.pdfkeyaramicrochipusa
 
From eSIMs to iSIMs: It’s Inside the Manufacturing
From eSIMs to iSIMs: It’s Inside the ManufacturingFrom eSIMs to iSIMs: It’s Inside the Manufacturing
From eSIMs to iSIMs: It’s Inside the ManufacturingSoracom Global, Inc.
 
AUGMENTED REALITY (AR) IN DAILY LIFE: EXPANDING BEYOND GAMING
AUGMENTED REALITY (AR) IN DAILY LIFE: EXPANDING BEYOND GAMINGAUGMENTED REALITY (AR) IN DAILY LIFE: EXPANDING BEYOND GAMING
AUGMENTED REALITY (AR) IN DAILY LIFE: EXPANDING BEYOND GAMINGLiveplex
 
Bluetooth Low Energy(BLE) and beacons working
Bluetooth Low Energy(BLE) and beacons workingBluetooth Low Energy(BLE) and beacons working
Bluetooth Low Energy(BLE) and beacons workingshrey Ansh
 
Introduction to Serverless with AWS Lambda in C#.pptx
Introduction to Serverless with AWS Lambda in C#.pptxIntroduction to Serverless with AWS Lambda in C#.pptx
Introduction to Serverless with AWS Lambda in C#.pptxBrandon Minnick, MBA
 
Curtain Module Manual Zigbee Neo CS01-1C.pdf
Curtain Module Manual Zigbee Neo CS01-1C.pdfCurtain Module Manual Zigbee Neo CS01-1C.pdf
Curtain Module Manual Zigbee Neo CS01-1C.pdfDomotica daVinci
 
OTel Orientation_ How to Train Teams (OTel in Practice).pdf
OTel Orientation_ How to Train Teams (OTel in Practice).pdfOTel Orientation_ How to Train Teams (OTel in Practice).pdf
OTel Orientation_ How to Train Teams (OTel in Practice).pdfPaige Cruz
 
Importance of magazines in education ppt
Importance of magazines in education pptImportance of magazines in education ppt
Importance of magazines in education pptsafnarafeek2002
 

Recently uploaded (20)

Traffic Signboard Classification with Voice alert to the driver.pptx
Traffic Signboard Classification with Voice alert to the driver.pptxTraffic Signboard Classification with Voice alert to the driver.pptx
Traffic Signboard Classification with Voice alert to the driver.pptx
 
M.Aathiraju Self Intro.docx-AD21001_____
M.Aathiraju Self Intro.docx-AD21001_____M.Aathiraju Self Intro.docx-AD21001_____
M.Aathiraju Self Intro.docx-AD21001_____
 
Azure Migration Guide for IT Professionals
Azure Migration Guide for IT ProfessionalsAzure Migration Guide for IT Professionals
Azure Migration Guide for IT Professionals
 
Artificial-Intelligence-in-Marketing-Data.pdf
Artificial-Intelligence-in-Marketing-Data.pdfArtificial-Intelligence-in-Marketing-Data.pdf
Artificial-Intelligence-in-Marketing-Data.pdf
 
Put a flag on it. A busy developer's guide to feature toggles.
Put a flag on it. A busy developer's guide to feature toggles.Put a flag on it. A busy developer's guide to feature toggles.
Put a flag on it. A busy developer's guide to feature toggles.
 
Quinto Z-Wave Heltun_HE-RS01_User_Manual_B9AH.pdf
Quinto Z-Wave Heltun_HE-RS01_User_Manual_B9AH.pdfQuinto Z-Wave Heltun_HE-RS01_User_Manual_B9AH.pdf
Quinto Z-Wave Heltun_HE-RS01_User_Manual_B9AH.pdf
 
Breaking Barriers & Leveraging the Latest Developments in AI Technology
Breaking Barriers & Leveraging the Latest Developments in AI TechnologyBreaking Barriers & Leveraging the Latest Developments in AI Technology
Breaking Barriers & Leveraging the Latest Developments in AI Technology
 
2) Presentation_Overview_ISO_16140-3_Method_verification_20210322.pptx
2) Presentation_Overview_ISO_16140-3_Method_verification_20210322.pptx2) Presentation_Overview_ISO_16140-3_Method_verification_20210322.pptx
2) Presentation_Overview_ISO_16140-3_Method_verification_20210322.pptx
 
Unlocking the Cloud's True Potential: Why Multitenancy Is The Key?
Unlocking the Cloud's True Potential: Why Multitenancy Is The Key?Unlocking the Cloud's True Potential: Why Multitenancy Is The Key?
Unlocking the Cloud's True Potential: Why Multitenancy Is The Key?
 
AWS reInvent 2023 recaps from Chicago AWS user group
AWS reInvent 2023 recaps from Chicago AWS user groupAWS reInvent 2023 recaps from Chicago AWS user group
AWS reInvent 2023 recaps from Chicago AWS user group
 
Semiconductor Review Magazine Feature.pdf
Semiconductor Review Magazine Feature.pdfSemiconductor Review Magazine Feature.pdf
Semiconductor Review Magazine Feature.pdf
 
Russia Ukraine war Cyberspace operations (2022-2024)
Russia Ukraine war Cyberspace operations (2022-2024)Russia Ukraine war Cyberspace operations (2022-2024)
Russia Ukraine war Cyberspace operations (2022-2024)
 
From eSIMs to iSIMs: It’s Inside the Manufacturing
From eSIMs to iSIMs: It’s Inside the ManufacturingFrom eSIMs to iSIMs: It’s Inside the Manufacturing
From eSIMs to iSIMs: It’s Inside the Manufacturing
 
AUGMENTED REALITY (AR) IN DAILY LIFE: EXPANDING BEYOND GAMING
AUGMENTED REALITY (AR) IN DAILY LIFE: EXPANDING BEYOND GAMINGAUGMENTED REALITY (AR) IN DAILY LIFE: EXPANDING BEYOND GAMING
AUGMENTED REALITY (AR) IN DAILY LIFE: EXPANDING BEYOND GAMING
 
Bluetooth Low Energy(BLE) and beacons working
Bluetooth Low Energy(BLE) and beacons workingBluetooth Low Energy(BLE) and beacons working
Bluetooth Low Energy(BLE) and beacons working
 
Introduction to Serverless with AWS Lambda in C#.pptx
Introduction to Serverless with AWS Lambda in C#.pptxIntroduction to Serverless with AWS Lambda in C#.pptx
Introduction to Serverless with AWS Lambda in C#.pptx
 
Curtain Module Manual Zigbee Neo CS01-1C.pdf
Curtain Module Manual Zigbee Neo CS01-1C.pdfCurtain Module Manual Zigbee Neo CS01-1C.pdf
Curtain Module Manual Zigbee Neo CS01-1C.pdf
 
OTel Orientation_ How to Train Teams (OTel in Practice).pdf
OTel Orientation_ How to Train Teams (OTel in Practice).pdfOTel Orientation_ How to Train Teams (OTel in Practice).pdf
OTel Orientation_ How to Train Teams (OTel in Practice).pdf
 
GTA 6.pdf
GTA 6.pdfGTA 6.pdf
GTA 6.pdf
 
Importance of magazines in education ppt
Importance of magazines in education pptImportance of magazines in education ppt
Importance of magazines in education ppt
 

Lieven Vermaele - SDNsquare - Flanders Belgium - Stanford Engineering - Mar 3 2014

  • 1. Lieven  Vermaele,  CEO  and  Co-­‐Founder  SDNsquare   SDNSQUARE     GUARANTEED  PERFORMANCE  NETWORKS     EUROPEAN  ENTREPRENEURSHIP  &  INNOVATION     STANFORD  ENGINEERING   MONDAY  3RD  MARCH  2014    
  • 2. European  communities   from  a  Twitter  perspective  
  • 3. Lieven  Vermaele,  CEO  and  Co-­‐Founder  SDNsquare   SDNSQUARE     GUARANTEED  PERFORMANCE.  PREDICTABLE        
  • 4. Two  developed  products   based  on  the  same  core  technology  and  standard  hardware   WARP   GRID   Software  defined  storage/  datacenter   with  guaranteed  performance   -­‐  On  demand  storage  bandwidth  -­‐     Software  defined  networking     with  guaranteed  performance   -­‐  On  demand  networking  bandwidth  -­‐     App   node   SDN²   network   Storage   node   Loc al     SA N   Disk   stora ge   Loc al     SA N   Loc al     SA N   Loc al     SA N   Loc al     SA N   Loc al     SA N   Loc al     SA N   Loc al     SA N   Loc al     SA N   Loc al     SA N   Loc al     SA N   Loc al     SA N   Loc al     SA N   Loc al     SA N   Loc al     SA N   Loc al     SA N  
  • 5. Mission  critical  industries     want  to  go  fully  IP/Ethernet  based   Mission  critical  industries:   •  Media  –  our  focus  &  background   •  Medical   •  Military   •  …     Requirement:     •  GUARANTEED  PERFORMANCE   •  PREDICTABILITY     And  (because  of  data  growth)   •  SCALABILITY   •  (cost)  EFFICIENCY  
  • 6. IP  Performance  &  Reliability   Time-­‐sensitive   Critical   CRITICAL  ZONE   ?  ?  ?   Big  (small)  data     Light  bursty   Time-­‐unsensitive   Uncritical   Bulk  (large)  data   Heavy  Bursty  
  • 7. Overprovisioning  as  solution    is  not  efficient  and  effective   Time-­‐sensitive   Critical   IP  by       OVERPROVISIONING   in   BANDWIDTH   BUFFERING       Big  (small)  data     Light  bursty   Time-­‐unsensitive   Uncritical   OVERPROVISION   OVERPROVISION   Bulk  (large)  data   Heavy  Bursty  
  • 8. Proprietary  solutions  &  infrastructure     stay  in  place  and  develop  further   Time-­‐sensitive   Critical   PROPRIETARY  SOLUTIONS  &   INFRASTRUCTURE   •  •  •  •  •  •  Big  (small)  data     Light  bursty   Time-­‐unsensitive   Uncritical   SDI     Infiniband   Fibrechannel   Dark  fibre  –  prop.  sol.   AVB   ...   Bulk  (large)  data   Heavy  Bursty  
  • 9. SDNsquare  GRID   Mission  critical  SDN  IP  zone     Time-­‐sensitive   Critical   Standard  IP  Networking    Hardware   combined  with  smart  mgt  softw     SMART   SOFTWARE   DEFINED  IP   NETWORKS   Big  (small)  data     Light  bursty   Time-­‐unsensitive   Uncritical   Bulk  (large)  data   Heavy  Bursty  
  • 10. SDN  –  software  defined  networking  ?   External SDN! Application! ‘Control’ System! IP Switch IP Switch IP Switch IP Switch
  • 11. SDNsquare  technology  goes     beyond  the  traditional  SDN  principle   From  SDN   Intelligent  path  selection   •  Network  path  and  connectivity   are  controlled  externally  via   software.   To  SDNsquare   End-­‐to-­‐end  guaranteed  QoS   •  •  Monitor  and  influence  the  traffic   flows  to  eliminate  buffer  overflows   and  congestion/interference  to   provide  guaranteed  bandwidth   Define  flows  with  certain  delivery,   steady  performance,  and  100%   efficiency.   Without  SDN²:   Congestion   and  disruption   With  SDN²:   100%   utilization   SDNsquare  combines   intelligent  path  selection  and   end-­‐to-­‐end  guaranteed  QoS.  
  • 12. SDNsquare  GRID   •  Network  flow  within  LAN   –  Intelligent  path  selection   –  End  to  end  guaranteed  QoS   •  Expert  system     –  Simple  user  interface   –  Flexible  output   –  Performance  management   Simple:  Design,  build,  deploy  in  30  seconds   Guaranteed  networking,  on  demand  bandwidth  flows   Direct  cost  your  network  usage/users   High  performance,  mission  critical  zone   No  need  to  overprovision:  100%  bit  efficient  
  • 13. On  demand  networking    End  user  ‘flow’  request  
  • 14. SDNsquare  WARP   Throughput   App   node   WARP   SDN²   network   Storage   node   Loc al     SA N   Loc al     SA N   Loc al     SA N   Loc al     SA N   Loc al     SA N   Loc al     SA N   Loc al     SA N   Loc al     SA N   Loc al     SA N   Loc al     SA N   Loc al     SA N   Loc al     SA N   Loc al     SA N   Loc al     SA N   Loc al     SA N   Loc al     SA N   Disk   stora ge   #  nodes   Linear  scalable     On  demand  storage  bandwidth  per  node   Guaranteed  performance   Increased  internal  bandwidth  (x5)     Hardware  reduction  up  to  factor  4     Traditional   Storage   Network  
  • 15. Revenue  model  –  license  focused,  as  a  service   REVENUE  MODEL     •  WARP     –  –  –  –  –  Base  license   BW  package  (throughput)   Node  package  (performance)   Monitoring  license   Hardware:  minimal,  3rd  party   •  GRID   –  –  –  –    Base  license   Grid  flow  package  (more  flows)     Client  license  (more  clients)   Hardware:  minimal,  3rd  party   GROWTH  MODEL     •  Product  sales:   –  Direct  sales   –  Indirect:  Resellers/Integrators   •  Technology  license     •  OEM  product  license  
  • 16. Lieven  Vermaele,  CEO  and  Co-­‐Founder  SDNsquare   SDNSQUARE     OUR  APPROACH  AND  LESSONS  LEARNED        
  • 17. Experienced  leadership  team   Lieven  Vermaele    CEO  and  co-­‐founder   Former   Director   Technology   &   Innovation   at   Eurovision   –   EBU   (European   Broadcasting   Union),   former   program   manager   strategy   at   VRT   and   marketing   manager   at   Alcatel-­‐Lucent.     Lieven   has   a   Master   of   Science   in   Engineering  (MSE)  degree  (cum  Laude)  from  the  University  of  Gent.   Luc  Andries    CTO  and  co-­‐founder   Nearly  30  years  of  R&D  experience,  former  infrastructure  architect  and  top   expert  media  infrastructure,  VRT  &  VRT  Medialab.  Luc  has  a  masters  degree   in  experimental  laser  physics  from  the  University  of  Antwerp.   Herman  Caeyers  President  and  co-­‐founder   Founder   and   ex  CEO   at   Lant   and  Xplanation   (language   processing   solutions,   80   employees   WW),   former   R&D   manager   Siemens   Artificial   Intelligence   Lab,   director   at   IMEC   and   VRT   Medialab.   Herman   has   a   Doctorate   in   theoretical  physics.     SDNSquare’s  three  co-­‐founders  together  have  many  years  of  international     experience  in  IP,  media  research  and  the  industry.  
  • 18.     SDNsquare:  incubation  period   VRT-­‐medialab  was  the  technological   research  department  of  the  public   service  broadcaster  of  Flanders,   Belgium.  It  was  founded  in  2005  to  carry   out  technological  research  into  the   creation,  management  and  distribution   of  media  content.   iMinds  is  a  Flemish  non-­‐profit  research   institute  aimed  at  ICT  innovation,  and   applications  of  broadband  technology  in   particular.  It  was  founded  in  2004  by  the   Flemish  Government  as  IBBT,   the  Interdisciplinary  Institute  for  Broadband   Technology.   Ghent  University,  abbreviated  to   UGent,  is  one  of  the  major   universities  in  the  Dutch-­‐speaking   region  of  Europe.  UGent  is  a  strong   promoter  of  entrepreneurship   amongst  its  researchers  and  master   students  and  encourages  them  to   create  new  ventures.  
  • 19. SDNsquare  timeline   VRT-­‐medialab  begins   research  into  file-­‐based   media  storage  and   networking  that  will  form  the   foundation  of  SDNsquare’s   patented  technology.   2009   Development  of   WARP  product.   Industry  collaboration  in   project  &  partnerships   SERIE  A   FOUNDATION   2004   Patents  submitted  2009.   R&D  collaboration  with   Cisco,  IBM,  ALU   2007/2008/2009/2010.   2011     Recognized  by  IT  Pulse   for  SDN  orchestration   software  2013   Founded  as   CandIT-­‐Media.   WARP  product   launched  in  UK  to   strong  reception.   Development  of   GRID  product.   UK  Sales     20+references   2013   2014   Winner  of  2014  Professional   Media  and  Entertainment   Class  Storage  Award  for   WARP  at  the  Storage  Vision   Conference  in  Las  Vegas.   €1.5  mio.   Investment  round   led  by  Merapar  Q4   2013  
  • 20. SDNsquare      Conservative  European  Startup  approach  ?      Build  up  the  best  foundation  before  starting  the  company        Projects,  Patents,  Product  &  Partners     •  Get  the  most  out  of  your  research  and  company  time  to  learn  and   explore.  Eventually  to  patent   •  Launch  the  company  when  the  first  product  is  ready  (if  possible)     •  Use  the  opportunities  of  INTERNATIONAL  industrial  collaboration   to  find  and  build  up  a  partner  network,  to  demonstrate  your   capabilities  and  build  credibility     •  Use  INTERNATIONAL  projects  to  get  experiences  and  first   references    
  • 21. Expanding  the  team  –  9  full  time  +  3  consultancy  contracts     +  PRIORITY  ON  SALES   +  ATTRACT  INTERNATIONAL  PEOPLE  (UK,  GE,  NL)   +  NO  SELECTION  PROCEDURES  ETC  ,  USE    YOUR    NETWORK  TO  FIND  THE  BEST  ONES  AND  CALL  THEM    
  • 22. Scale  up  sales  (in  Europe)       +  REFERENCES  FIRST:  START  IN  THE  MOST  DYNAMIC  MARKET       +  BUILD  OUT  ASAP  LOCAL  RESELLER  NETWORK     +  USE  THE  SALES/PRE  SALES  CHANNELS  OF  TECHNOLOGY  PARTNERS     +  VISIT  YOUR  POTENTIAL  CLIENTS      BUT  ALSO  THEIR  POTENTIAL  RESELLERS  OR  INTEGRATORS    
  • 23. SDNsquare    -­‐  Merapar  (NL)   a  co-­‐operative  VC     •  The  VC  can  bring  much  more  than  financial  resources   •  Search  for  a  VC  with     –  –  –  –  a  wide  focus  (geographically)   experience  in  a  few  industries     a  network  in  your  industry     the  time  to  support  the  company   •  Your  VC  is  your  partner.  Use  them.  Go  for  the  win/win     •  About  Merapar:     Merapar  is  a  change-­‐oriented  European  investment  and  advisory  firm  helping   innovative  technology,  media,  and  telecoms  companies  develop  disruptive   technologies  and  business  models.  Founded  in  2013,  the  company  is   headquartered  in  Berlin  and  Eindhoven  and  is  also  present  in  Brussels,  London,   and  Silicon  Valley.    
  • 24. Lieven  Vermaele,  CEO  and  Co-­‐Founder  SDNsquare   SDNSQUARE     THE  PERSONAL  ELEMENT    IS  THIS  THE  RIGHT  THING  TO  DO?        IS  THIS  THE  RIGHT  TIME  TO  DO  ?      
  • 26. Europe:  diploma  =  proof  of  success,   go  for  a  safe  job  and  join  career  ladder  
  • 28. For  the  conservative  ones,  you  can  do  the  maths  …     THE  OPPORTUNITY  COST    STAYING  IN  THE  JOB  VS  (AD)VENTURE       …  AND  WHAT  IF  I  FAIL?      
  • 29. Leverage  on  your  career   BUILD  OUT  A  PROFESSIONAL  NETWORK     BUILD  YOUR  BRAND  &  CREDIBILITY   PROSPECT  FUTURE  PARTNERS   …  AND  IF  YOU  FAIL,  YOU  CAN  ALWAYS  GO  BACK    
  • 30. European  communities   from  a  Twitter  perspective  
  • 31. Diversity  of  Europe  >  Biggest  challenges  for  Europe   +  high  creativity  /  number  of  ideas   -­‐  high  overlap  and  similar  clusters  between  Countries   +/-­‐  regional/national  competition     -­‐  size  of  markets:  small  –  no  scale     -­‐  very  local  market  sale  approach   -­‐  Language  and  cultural  barriers   -­‐  small  funds,  typically  per  country   +  easy  access  to  ‘R&D’  funding   +/-­‐  European  wide  VC  exists  ,  but  more  are  needed   +  good  education,  well  trained   -­‐  Risk  averse  –  failure  not  allowed       -­‐  Low  movement/migration  and  intercultural  understanding  
  • 32. The  end  game  for  Europe?     Reflection   WILL  EUROPE  BECOME  A  LOW  PRICE  SME  OR   R&D  ‘SHOP’  FOR  THE  REST  OF  THE  WORLD?    
  • 33. SDNsquare  in  a  snapshot  view   •  References:  20+   "  •  20+  installation  in  Media  broadcasting  houses,  post  production,  training  etc   (UK,  BE,  GE)  and  several  POC     Products:  fully  developed,  tested  and  installed   "  WARP:  software  defined  storage/datacenter  with  guaranteed  performance   "  "  GRID:  software  defined  networking  with  guaranteed  performance   "  •  •  On  demand  storage  bandwidth   On  demand  networking  bandwidth   License  based  revenue  model  (not  hardware  oriented)   Markets:  mission  critical  organizations  that  need  guaranteed  performance  in  IP         "  "  Media,  Medical,  Military,  …   Market  size:  variable  in  definition  but  >  2B  USD     •  Nbr  of  employees:  9  full  time  +  3       •  Funding:    1.5M  EUR  investment  by  VC  Merapar  NL  in  Q4/2013  
  • 34. Thank  you!   SDNsquare  NV   Gaston  Crommenlaan  10,  bus  101   9050  Ghent,  Belgium   +  32  9  331  48  06     Lieven  Vermaele   Cofounder  and  CEO   Lieven.Vermaele@sdnsquare.com      Visit  us  at  www.sdnsquare.com