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Jérôme Marin
@JeromeMarinSF
http://siliconvalley.blog.lemonde.fr
European Tech Media in Silicon Valley
European Entrepreneurship & Innovation @ Stanford Engineering
2/9/2015
The Press in France
Circulation of Le Monde, Le Figaro and Libération Advertising revenue of national daily newspapers
Tech Coverage in France 1/2
●  Small teams
●  Limited space in the newspaper
●  Part of the business section
●  Limited coverage on start-ups
●  Rare companies profile
●  Articles with a broader scope that
appeal to the general public
●  The story of the company can be
more important than its product
Tech Coverage in France 2/2
●  Not as developed as in the US:
less publications, less journalists
●  More business than tech
●  Tech = Silicon Valley
●  Tend to prefer US start-ups than
French start-ups
●  Greater interest with a French
CEO or executive
●  Interest in tech is increasing
Tips with the French Press
●  AFP is REALLY important
●  Be formal
●  If you can, speak French
●  Press conference/breakfast

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Jerome Marin - Le Monde - France - Stanford Engineering - Feb 9 2015

  • 1. Jérôme Marin @JeromeMarinSF http://siliconvalley.blog.lemonde.fr European Tech Media in Silicon Valley European Entrepreneurship & Innovation @ Stanford Engineering 2/9/2015
  • 2. The Press in France Circulation of Le Monde, Le Figaro and Libération Advertising revenue of national daily newspapers
  • 3. Tech Coverage in France 1/2 ●  Small teams ●  Limited space in the newspaper ●  Part of the business section ●  Limited coverage on start-ups ●  Rare companies profile ●  Articles with a broader scope that appeal to the general public ●  The story of the company can be more important than its product
  • 4. Tech Coverage in France 2/2 ●  Not as developed as in the US: less publications, less journalists ●  More business than tech ●  Tech = Silicon Valley ●  Tend to prefer US start-ups than French start-ups ●  Greater interest with a French CEO or executive ●  Interest in tech is increasing
  • 5. Tips with the French Press ●  AFP is REALLY important ●  Be formal ●  If you can, speak French ●  Press conference/breakfast