Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Jerome Marin - Le Monde - France - Stanford Engineering - Feb 9 2015

1,839 views

Published on

Talk by Jerome Marin, San Francisco Correspondent - Le Monde (France), at Stanford on Feb 9 2015, in our session on 'European Tech Media in Silicon Valley'.

Website: http://www.StanfordEuropreneurs.org
YouTube Channel: https://www.youtube.com/user/StanfordEuropreneurs

  • Be the first to comment

Jerome Marin - Le Monde - France - Stanford Engineering - Feb 9 2015

  1. 1. Jérôme Marin @JeromeMarinSF http://siliconvalley.blog.lemonde.fr European Tech Media in Silicon Valley European Entrepreneurship & Innovation @ Stanford Engineering 2/9/2015
  2. 2. The Press in France Circulation of Le Monde, Le Figaro and Libération Advertising revenue of national daily newspapers
  3. 3. Tech Coverage in France 1/2 ●  Small teams ●  Limited space in the newspaper ●  Part of the business section ●  Limited coverage on start-ups ●  Rare companies profile ●  Articles with a broader scope that appeal to the general public ●  The story of the company can be more important than its product
  4. 4. Tech Coverage in France 2/2 ●  Not as developed as in the US: less publications, less journalists ●  More business than tech ●  Tech = Silicon Valley ●  Tend to prefer US start-ups than French start-ups ●  Greater interest with a French CEO or executive ●  Interest in tech is increasing
  5. 5. Tips with the French Press ●  AFP is REALLY important ●  Be formal ●  If you can, speak French ●  Press conference/breakfast

×