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Jakub Krzych - Estimote - Poland - Stanford Engineering - Jan 26 2015

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Talk by Jakub Krzych, CEO & Co-Founder - Estimote, Krakow | Silicon Valley, at Stanford on Jan 26 2015, as a part of our session on 'Internet-of-Things Startups & Seed Funds :: Poland & Austria'.

Website: http://www.StanfordEuropreneurs.org
YouTube Channel: https://www.youtube.com/user/StanfordEuropreneurs

Published in: Technology

Jakub Krzych - Estimote - Poland - Stanford Engineering - Jan 26 2015

  1. 1. Startup ecosystem in Kraków, Poland and an intro to contextual computing. Jakub Krzych CEO & Co-Founder Estimote, Inc. European Entrepreneurship and Innovation at Stanford 26th of January, 2015 @jimiasty
  2. 2. About me • Graduated physics and computer science 
 on Jagiellonian University in Kraków
 • Started career as a software developer
 • First founded company sold to largest 
 CEE Media Group, Warsaw Stock listed
 • Founded Estimote, Inc. in 2012 
 and graduated YCombinator in 2013
  3. 3. Poland • 38.5M people • Corporate tax: 19% • Capital: Warsaw (1.7M) • Krakow (0.7M) • Lodz (0.7M) • Wroclaw (0.6M) • Poznan (0.5M)
  4. 4. Kraków • 760K-1M people • Unemployment rate: 6% • 10M tourists a year • Direct flights to the most EU capitals/hubs Kraków
  5. 5. Founded in 7th century; former capital of Poland
  6. 6. Beautiful old city, popular tourist destination
  7. 7. 7 200K students, 23 universities and colleges
  8. 8. 1000+ cafes, restaurants, clubs
  9. 9. Shopping malls, art galleries, sport arenas
  10. 10. Costs of living in Kraków (as of Jan 2015) • $1300 - round-trip flight from SFO to KRK (total 14 hours) • $100 / night - three/four star hotel in the city center • $40 / night - Airbnb apartment • $24 / a month - public transportation pass • $5 - city center taxi ride (10 min, 3 miles) • $12 - sushi lunch (two rolls) • $6 - spaghetti lunch • $2 - espresso in Starbucks • $80 / month - desk rent in co-working • $500 / month - 2 bedrooms flat • $465 / month - minimal wage in Poland (gross) • $1200 / month - average salary in Poland (gross)
  11. 11. Modern manufacturing and logistics facilities
  12. 12. Outsourcing in Kraków Courtesy of
  13. 13. Jobs growth
  14. 14. Talent pool sources in Kraków • Universities • Outsourcing/offshoring • Local ITC corporations • Interactive agencies / dev shops • Freelancers Quality of talent • English, similar culture • Passionate, motivated and loyal • Strong engineering talent Challenges • Humble, a bit less pro-active and shy • Less product skills • Commercial office space in Kraków
  15. 15. Global startups from Kraków Communities in Kraków
  16. 16. About Estimote • Founded in 2012 in Kraków • Currently team of 50 people • 2 offices (NYC and KRK R&D) • $3.1M Seed-round in Dec 2013 • More than 35 000 developers in community • 40% of Fortune 100 as customers
  17. 17. Context platform for mobile developers
  18. 18. How people interact with the world?
  19. 19. Tools to extend the brain
  20. 20. Intuition, creativity, social skills + app 20
  21. 21. Real-world context for mobile apps 21 X,Y location Context
  22. 22. Estimote Beacons and Stickers 22
  23. 23. Retail application ~ 95% of transactions 23
  24. 24. Try it on Stanford! - Downtown app 24
  25. 25. For the internal use of Balderton Capital Thank you! Q&A session.

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