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Erica Labovitz - Indiegogo in Europe - Stanford Engineering - Feb 4 2013

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Erica Labovitz - Indiegogo in Europe - Stanford Engineering - Feb 4 2013

  1. 1. Indiegogo Our mission is to empower people to fund their passions – anytime, anywhere and for anything.
  2. 2. Why we’re different Anyone, anywhere, 1.  Open anything, anytime Data-driven, 2.  Data-driven gogofactor mechanics Happy customers are 3.  Happiness a priority, 24/7/365 Users in every country in the world, multiple 4.  Global languages & currencies, no barriers to entry
  3. 3. Global Landscape Non-profit Maker Dancer Inventor Religious org Designer Game Developer Entrepreneur Food lover Musician Artist Small Business Community Activist Writer Photographer
  4. 4. Indiegogo in Europe – Grunder Garage PARTNERSHIP: INDIEGOGO BETA: •  Stiftung: Audience, Cultural Knowledge •  Contest •  Google: Contest, Branding •  Language •  Indiegogo: Funding Experts •  Currency •  Integrated Timeline •  Happiness Agent •  Pre-launch (30 days) •  Launch/Fund (30 days) •  Final Event
  5. 5. Grunder Garage Results
  6. 6. Indiegogo in Europe – Learning 1.  Language 2.  Crowdfunding Education 3.  Money (Banking, Currencies) 4.  Happiness
  7. 7. Indiegogo in Europe – Where We Are Now Q4 2012 •  Dollars, Pounds, Euros •  English, French, German •  Improved UX 2013 + •  TEST and LEARN •  Headquarters Build •  Local Build
  8. 8. Thank You! erica@indiegogo.com @gogoerica

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