Erica Labovitz - Indiegogo in Europe - Stanford Engineering - Feb 4 2013
2. Indiegogo
Our mission is to empower people to fund their
passions – anytime, anywhere and for anything.
3. Why we’re different
Anyone, anywhere,
1. Open anything, anytime
Data-driven,
2. Data-driven gogofactor mechanics
Happy customers are
3. Happiness a priority, 24/7/365
Users in every country
in the world, multiple
4. Global languages &
currencies, no barriers
to entry
4. Global Landscape
Non-profit
Maker Dancer
Inventor Religious org
Designer
Game Developer
Entrepreneur Food lover
Musician
Artist
Small Business
Community Activist
Writer
Photographer
5. Indiegogo in Europe – Grunder Garage
PARTNERSHIP: INDIEGOGO BETA:
• Stiftung: Audience, Cultural Knowledge • Contest
• Google: Contest, Branding • Language
• Indiegogo: Funding Experts • Currency
• Integrated Timeline • Happiness Agent
• Pre-launch (30 days)
• Launch/Fund (30 days)
• Final Event
7. Indiegogo in Europe – Learning
1. Language
2. Crowdfunding Education
3. Money (Banking, Currencies)
4. Happiness
8. Indiegogo in Europe – Where We Are Now
Q4 2012
• Dollars, Pounds, Euros
• English, French, German
• Improved UX
2013 +
• TEST and LEARN
• Headquarters Build
• Local Build