Growing
Bitcoin Cities
Dejan Roljič
FOUNDER & CEO
European Entrepreneurship & Innovation @ Stanford Engineering
25th of February 2019
Across the Globe from Slovenia

FOUNDER & CEO of Eligma
Dejan Roljič
MARRIED, POSITIVE THINKING, PASSIONATE
Founder of ABC Accelerator & ABC First Growth Fund

Central and
Southeast
Europe
It's a region that money can't reach,
a pool of Highly Educated Talent with
limited opportunity to prove itself.
ABC accelerated more than 150 startups
and invested in more than 80 of them.
Slovenia
Eastern
Europe
SEE

California
Slovenia
pop. 2.1 MIL pop. 39.5 MIL
Slovenia
Startup ecosystem
!
A Living Lab for validating your ideas,
business models.
If you can make it here, you can make
it anywhere.

Ljubljana
Startup Lab
Population of 280,000 people
Successful Slovenian startups

So what is Bitcoin,
Blockchain and
Decentralization?

Example
Inflation
in Venezuela

We utilise AI and blockchain technologies
to transform the way people discover,
purchase, track and resell products.
Our mission is to give people tools to help
measure, optimize and monetize everything
they wish to buy or already possess.
Raised 10 MIL USD
45 employees
From Slovenia, Ljubljana
Eligma Labs founded in 2018
Eligma founded in 2017
2019 expanding to Croatia

Bitcoin
City™
!
22 MIL customers annually
450 merchants in BTC City
280+ Slovenian Elipay locations
and expanding to Croatia
Our testing ground and proof of concept
Slovenian Capital city Ljubljana

How WE
did it …
2% cashback
Rewards for Elipay users
P2P transactions
Anywhere in the world in just 2 seconds
Elipay App
Easy way to pay with crypto,
check balance and Elipay locations
POS for merchants
Crypto without any risk of volatility
New Bitcoin Cities?
Cities started approaching us
Bitcoin City™
More and more stores started using Elipay
Bitcoin City™

Elipay functionalities

Challenges
so far
• Custodial or non-custodial wallet.
• Decentralized or centralized.
• ICO, STO, token or no token.
• Regulated or not regulated.
• Local or Global.
In the end, it's all about customer adoption,
government and regulations.

Bitcoin.com
Bitcoin is one of the most important inventions in
all of human history. For the first time ever, anyone
can send or receive any amount of money with
anyone else, anywhere on the planet, conveniently
and without restriction. It's the dawn of
a better, more free world.
— Roger Ver, CEO bitcoin.com
Early Silicon Valley thought leader
Non-custodial wallet with more
than 3.5 MIL wallets created.

TruHoMa
Truhoma is a global movement, which
stands for TRUe and HOnest MAnkind,
brings back the core values, unites people
through love and compassion,
and provides Fully Transparent Charity
(100 % donations, 100 % transparent,
100 % trackable), run on blockchain
technology.
Ana Lukner Roljič

The Team

Dejan Roljič
FOUNDER & CEO CO-FOUNDER CO-FOUNDER
Jože Mermal Matej Gregorčič
Eligma Advisors
Herman Gyr, Nick Zaharias, Andy Baynes, Hermann Eul, Gary Dillabough, Jeff Arrillaga, Josh Burroughs, Maja Mikek, Miha Mikek,
Jure Leskovec, Sunny Saini, Peter M. Moricz, Mark Pleško, Richard Pivnicka, Tony Perkins, Anton Marinovich, Michael Goodbody,
Bing Gordon, Manly Danh, Andrej Kiska Jr., Ana Lukner Roljič

Eligma’s partners

Conclusions
It's very hard to be a
crypto/blockchain company
these days.
2018 and 2019 are years of
cryptocurrency regulation.
In 2019 Eligma will launch its
platform, called Elly.com, with
an AI-driven expense/asset
tracker combined with Elipay.
In the upcoming years, we can
expect a rise of East European
and Southeast European
startups.

THANK YOU!
Dejan Roljič
FOUNDER & CEO
dejan@eligma.com @dejanroljic