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Lessons learned from international expansions within, into, and beyond Europe!
!
!
February 2, 2015 – European Entrepreneu...
Overview!
Rocket Internet – the European perspective!
Homejoy – the Silicon Valley perspective!
Why Europe?!
How to Expand...
Personal intro!
3
VP Growth at Homejoy since 2014
Rocket Internet – expansion as a business model!
Why it matters!
1.  Know how to react!
2.  Bring your best game!
3.  Keep...
About Homejoy!
Founded in Mountain View!
!
Online Platform for !
Home Service Providers!
!
30+ cities in 2 years!
!
!
Homejoy’s Expansion to Europe!
Why Europe?!
E-commerce Sales 2015,!
by region (projected)!
Source: eMarketer, June 2013
$606b
$523b
$323b$423b
$63b
$40b
How to Expand!
!
!
!
!
q Country Selection!
q Vision!
q Hiring!
q Legal set up!
q Technical localization!
q Operatio...
Global Structure – Central vs Local!
Operations!
Sales!
Digital Marketing, Email!
Product!
Inventory buying: Local-only br...
Acquisition:!
Ø  Local Talent!
Ø  Unique Technology!
Ø  Users/Supply!
Ø  Join forces!
Ø  Overcome legal hurdles!
Ø  ...
!
Bastian Purrer!
www.homejoy.com!
@homejoyinc!
bastian@homejoy.com!
!
P.S. We are hiring Engineers! Please reach out!!
Th...
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Bastian Purrer - Homejoy - European Market Entry - Stanford Engineering - Feb 2 2015

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Talk by Bastian Purrer, VP Growth, Homejoy, at Stanford on Feb 2 2015, as a part of our session on 'European Market Entry Strategies for 3D Printing and B2C Startups'.

Website: http://www.StanfordEuropreneurs.org
YouTube Channel: https://www.youtube.com/user/StanfordEuropreneurs

Bastian Purrer - Homejoy - European Market Entry - Stanford Engineering - Feb 2 2015

  1. 1. Lessons learned from international expansions within, into, and beyond Europe! ! ! February 2, 2015 – European Entrepreneurship and Innovation @ Stanford Engineering! Expanding to Europe! Bastian Purrer – VP Growth, Homejoy Inc!
  2. 2. Overview! Rocket Internet – the European perspective! Homejoy – the Silicon Valley perspective! Why Europe?! How to Expand – a Checklist! Different Expansion Strategies!
  3. 3. Personal intro! 3 VP Growth at Homejoy since 2014
  4. 4. Rocket Internet – expansion as a business model! Why it matters! 1.  Know how to react! 2.  Bring your best game! 3.  Keep innovating! !
  5. 5. About Homejoy! Founded in Mountain View! ! Online Platform for ! Home Service Providers! ! 30+ cities in 2 years! ! !
  6. 6. Homejoy’s Expansion to Europe!
  7. 7. Why Europe?! E-commerce Sales 2015,! by region (projected)! Source: eMarketer, June 2013 $606b $523b $323b$423b $63b $40b
  8. 8. How to Expand! ! ! ! ! q Country Selection! q Vision! q Hiring! q Legal set up! q Technical localization! q Operational localization! q Marketing!
  9. 9. Global Structure – Central vs Local! Operations! Sales! Digital Marketing, Email! Product! Inventory buying: Local-only brands! Engineering! Localized" " " " " " " " " " " " " " " " "Centralized! Customer Service! Partnerships, Offline Marketing! Analytics/Data Science/Business Intelligence ! Inventory buying: International brands!
  10. 10. Acquisition:! Ø  Local Talent! Ø  Unique Technology! Ø  Users/Supply! Ø  Join forces! Ø  Overcome legal hurdles! Ø  Head start, faster to market! Expansion Strategies! DIY:! Ø  Start from zero! Ø  More influence on processes & culture! Ø  Needs attention & central ! "resources! Ø  Can be distracting from US market! Ø  Usually less expensive!
  11. 11. ! Bastian Purrer! www.homejoy.com! @homejoyinc! bastian@homejoy.com! ! P.S. We are hiring Engineers! Please reach out!! Thank you!

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