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Lasse Andresen - ForgeRock - Stanford - Feb 7 2011


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Lasse Andresen - ForgeRock - Stanford - Feb 7 2011

  1. 1. Lasse AndresenForgeRock I3 Open Platform CEO Identiy Oriented Middleware
  2. 2. The Day the Music Died
  3. 3. Some of the milestones in 2010 April 12, July, 23, 2010, October 1, 2010, December 7, 2010,February 1, 2010, May 10, 2010, Sun ForgeRock opens ForgeRock ForgeRock CTOvision addsForgeRock goes Open Source 24x7 support call releases version announces ForgeRock to list of Live Reborn in centre in Wembley, 9.5 of OpenAM OpenDJ LDAP disruptive ForgeRock London directory service companiesFeb 1 Feb 24 Apr 12 May 9 May 10 May 12 Jul 23 Sep 9 Oct 1 Oct 27 Dec 7 Dec 31 September 9, October 27, 2010,February 24, 2010, May 12, 2010, Year end, 2010, 35 2010, System ForgeRock Oracle kills May 9, 2010, Betfair Online paying customers / Integration partner announcesOpenSSO Express Former Sun Execs Gambling Employs 30 employees / number 80 signed OpenIDM Project- ForgeRock steps Land at ForgeRock ForgeRocks Open cash positive / no for Identity in Platform external funding Management
  4. 4. Sample customers
  5. 5. Next Generation Software
  6. 6. 3The ForgeRock I Open Platform “ Success in Open Source requires you to serve: 1. Those who spend time to save money 2. Those who spend money to save time ” Mårten Mickos CEO, MySQL May 2007
  7. 7. 3 The ForgeRock I Open Platform Interaction Identity IntegrationU s er I ntera c tio nAccess Management I OpenVision NA c c es s M a na g em ent T OpenAM EI dentity M a na g em ent G OpenIDM RI nte g ra tion A OpenIntegrator TR epo s ito ry E OpenDJ D
  8. 8. 3 I Open Platform and Cloud Computing● Identity is the holy grail of making busines s●ForgeR ock I3 O pen P latform of Identity O rientedmiddleware provides the PaaS layer●O pen S ource based middleware will be the preferredplatform for C loud C omputing due to the need for agility,scale out and no proprietary IS V constrains / lock-in●Building the next “Facebook” by first calling a O racle salesmanager for a quote is highly unlikely .... ●
  9. 9. Open Source ISV Fair share return of investment for our● All open source software, nothing proprietary customers, partners and employees● No copyright aggregation or assignment● M ulti-party communities● S ubs cription products S LA + S ustaining + R &D + Busines s C ontinuity● Lifecycle-tuned S LAs P oC , B uild, P roduction, S us taining
  10. 10. Converting from free to paying customers●Bridging the chas m from free to paying customer hasalways been the headache for O pen S ource companies●O ld-school O pen S ource companies uses the “stick”business model – “forcing” customers to pay●ForgeR ock uses the “carrot” busines s model bymaking s ure our customers only pay at the point ofvalue● With our fair-share pricing model, we deliver disruptiveindustry TC O based on lifecycle subscriptions ●
  11. 11. Premium Values for Customers● Adoption-Led Procurment● No Licence Compliance Management● Simple Ecosystems● Community Escrow Sharing creates communities, and communities create value
  12. 12. Community Escrow● If the vendor goes away, the community carries on
  13. 13. OpenAM Intellectual Property Origin
  14. 14. Entrepreneurship in Norway Entrepreneurship environment in Norway Challenges faced by Norwegian entrepreneurs Why “move” to Silicon ValleyOur way or NORWAY ? No Way Norway
  15. 15. ForgeRock .next● Worlds best collection of RockStars● Disruptive ISV built to last 3● I Open Platform leading solution for private and public cloud computing PaaS companies● Providing customer care acknowledge to be superior● Break the 100 M$ mark within 3 years● Kick ass and have fun
  16. 16. Scott McNealy – ForgeRock Special Advisor Have fun Kick ass Love your customer Don´t cheat Keep your butt in the corner
  17. 17. Q&ASoftware Freedom matters, and we intend to prove it