Appeals In Persuasion

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Persuasion Essay apeals

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Appeals In Persuasion

  1. 1. Appeals In Persuasion
  2. 2. Ethos <ul><li>Ethos is an appeal to authority. It is how well the speaker convinces the audience that he or she is qualified to speak on the particular subject. It can be done in many ways: </li></ul>
  3. 3. Examples of Ethos <ul><li>By being a notable figure in the field in question, such as a college professor or an executive of a company whose business is that of the subject. </li></ul><ul><li>By having a vested interest in a matter, such as the person being related to the subject in question. </li></ul><ul><li>By showing impressive logos that shows the audience the speaker is knowledgeable on the topic. </li></ul><ul><li>By appealing to a person's ethics or character. </li></ul>
  4. 4. Pathos <ul><li>Pathos is an appeal to the audience’s emotions. It can be in the form of metaphor , simile , a passionate delivery, or even a simple claim that a matter is unjust. Pathos can be particularly powerful if used well, but most speeches do not solely rely on pathos. Pathos is most effective when the author connects with an underlying value of the reader. </li></ul>
  5. 5. Logos <ul><li>Logos is logical appeal, and the term logic is derived from it. It is normally used to describe facts and figures that support the speaker's topic. Since data is difficult to manipulate, especially if from a trusted source, logos may sway cynical listeners. Having a logos appeal also enhances ethos (see above ) because information makes the speaker look knowledgeable and prepared to his or her audience. However, data can be confusing and thus confuse the audience. Logos can also be misleading or inaccurate. </li></ul>
  6. 7. Essay Topics <ul><li>We all have favorite activities that we enjoy. Write an essay convincing readers to try the activity that you enjoy most. </li></ul>
  7. 8. Some people go right to college after high school; others take a year off to work or travel. Which do you think is the better choice? State your position and support it with specific examples and reasons. VS.
  8. 9. More Essay Topics <ul><li>In many countries, citizens are required to serve in National Service for a year or more. Do you believe the United States should institute a similar practice? Why or why not? Use specific reasons and examples to support your answer. </li></ul>
  9. 10. More Essay topics <ul><li>If someone discovered a formula that would enable us to live forever; would that be a blessing or a curse? Use specific reasons and examples to support your answer. </li></ul>Most private schools require students to wear uniforms. Should public schools students ware uniforms as well? Argue for or against school uniforms for public schools. Use specific reasons and examples to support your answer.
  10. 11. Dead Words <ul><li>A lot, anybody, anything, bad, big, bigger, biggest, cool, could of, dude, every, everybody, everything, get, getting, go, going, gone, gonna, good, got, gotta, gotten, great, guy(s), interesting, just, kind of, little, lots of, must of, nice, nicer, nicest, nobody, really, said, should of, so, some, somebody, something, sort of, thing(s), went, very, wanna, well, would of, you, your, yours, yourself, yourselves </li></ul>NO SLANG, CONTRACTIONS, ABBREVIATIONS, OR WORDS YOU WOULD NOT USE IN CLASS.
  11. 12. <ul><li>Essay Scaffold </li></ul><ul><li>Attention Getter :_________________________ </li></ul><ul><li>_______________________________________ </li></ul><ul><li>Thesis :______________________________________________________________________________________________________________ </li></ul><ul><li>Preview: </li></ul><ul><li>A._____________________________________ </li></ul><ul><li>B._____________________________________ </li></ul><ul><li>C._____________________________________ </li></ul>Write the topic here and state your opinion Explain the topic Logos rational Pathos rational Do this after you have finished you essay.
  12. 13. Main Point #1 _____________________________________________ _________________________________________________________Support #1________________________________________________ __________________________________________________________Support #2_________________________________________________ __________________________________________________________ Support #3_________________________________________________ __________________________________________________________ Body State the topic that you are going to explain. Say what you are going to say. Explain what your topic is. Who, What, When Where. This can NOT be done in one sentence. State your opinion WITHOUT using the word “I”. Tell a personal story about your topic.
  13. 14. Main Point #2 _____________________________________________ _________________________________________________________Support #1________________________________________________ __________________________________________________________Support #2_________________________________________________ __________________________________________________________ Support #3_________________________________________________ __________________________________________________________ Insert a logos reason to support your position. State in your own words that there are logical reasons a person should take your side. Insert a second logos reason to support your position. Insert a third Logos reason to support your position. These three reasons should be as different as possible, yet all LOGICAL reasons to support your side.
  14. 15. Main Point #3 ____________________________________________ ________________________________________________________Support #1________________________________________________ ________________________________________________________Support #2________________________________________________ ________________________________________________________Support #3________________________________________________ ________________________________________________________ State in your own words that there are emotional reasons a person should take your side. Insert a pathos reason to support your position. Insert a second pathos reason to support your position. Insert a third Pathos reason to support your position. These three reasons should be as different as possible, yet all Emotional reasons to support your side. Aside from the logical reasons, (transition) there are several personal reasons an individual would_____________________________.
  15. 16. Summary of Main Points : __________________________________ ________________________________________________________________________________________________________________ B. Restate Thesis :_________________________________________ ________________________________________________________ Tie back to attention getter or give formal closing statement : _______________________________________________________________________________________________________________________________________________________________________ Conclusion Restate in your own words what your three main points are. Rewrite the topic here and state your opinion. Ask the reader to accept/try/support your side. Don’t do this yet, Don’t worry the time will come soon.
  16. 17. An Attention Getter is the opening lines of an essay. It is used to excite the reader about your essay. These are hard to think of and may be the last thing you write. The list above gives the different types of Attention Getters and the grade you would receive if that type is done well.

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