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  1. 2. <ul><li>MOHAMMAD BILAL </li></ul><ul><li>REHAN SABOOKH ABBASI </li></ul><ul><li>MOHAMMAD AMJAD ABBASI </li></ul><ul><li>MOHAMMAD WAQAS </li></ul><ul><li>IMRAN SAJAD </li></ul>GROUP MEMBERS
  3. 4. Contents <ul><li>History </li></ul><ul><li>Introduction </li></ul><ul><li>Swot analysis </li></ul><ul><li>Five force modal </li></ul>
  4. 5. <ul><li>pepsi </li></ul><ul><li>PEPSI was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Tropicana was acquired in 1998. In 2001, PepsiCo merged with the Quaker Oats Company, creating the world’s fifth-largest food and beverage company, with 15 brands – each generating more than $1 billion in annual retail sales. PepsiCo’s success is the result of superior products, high standards of performance, distinctive competitive strategies and the high level of integrity of our people. </li></ul>
  5. 6. <ul><li>PepsiCo is a world leader in convenient snacks, foods, and beverages, with revenues of about $29 billion and over 153,000 employees. PepsiCo owns some of the world's most popular brands, including Pepsi-Cola, Mountain Dew, Diet Pepsi, Lay's, Doritos, Tropicana, Gatorade, and Quaker. Our brands are available worldwide through a variety of go-to-market systems, including direct store delivery (DSD), broker-warehouse, and food service and vending. </li></ul>
  6. 7. <ul><li> </li></ul>Eric J. Foss Chief Operating Officer Yiannis Petrides President PBG Europe Rogelio Rebelled President and CEO PBG Mexico Robert C. King President North American Field Operations Gary K. Wandschneider Executive Vice President Worldwide Operations <ul><li>John T. Cahill Chairman of the Board and Chief Executive </li></ul>
  7. 8. Alfred H. Drewes Senior Vice President and Chief Financial Officer John L. Beresford Senior Vice President Human Resources Steven M. Rapp Senior Vice President, General Counsel and Secretary Neal A. Bronzo Senior Vice President and Chief Information Officer Andrea Forster Vice President and Controller Angela Buonocore Vice President Corporate Communications
  8. 9. <ul><li> HOW IT IS MANUFACTURD </li></ul><ul><li>Pepsi (8 fl. oz) Contains: Carbonated water, high fructose corn syrup and/or sugar, caramel color, phosphoric acid, caffeine, citric acid and natural flavors Calories100Total Fat (g)0Sodium (mg)25Potassium (mg)10Total Carbohydrates (g)  27Sugars (g)27Protein (g)0Caffeine (mg)25 *Product may not be available in all areas.       Regular Caffeine Free Pepsi (8 fl. oz) Contains: Carbonated water, high fructose corn syrup and/or sugar, caramel color, phosphoric acid, citric acid and natural flavors Calories100Total Fat (g)0Sodium (mg)25Potassium (mg)10Total Carbohydrates (g)  27Sugars (g)27Protein (g)0Caffeine (mg)0 </li></ul>
  9. 10. Pepsi-Cola Brands <ul><li>Pepsi-Cola </li></ul><ul><li>Diet Pepsi </li></ul><ul><li>Pepsi ONE </li></ul><ul><li>Wild Cherry Pepsi </li></ul><ul><li>Mountain Dew </li></ul><ul><li>Mountain Dew Code Red </li></ul><ul><li>Slice </li></ul><ul><li>Mug </li></ul><ul><li>Sierra Mist </li></ul><ul><li>Fruit Works </li></ul><ul><li>Lipton Brisk (Partnership) </li></ul><ul><li>Lipton's Iced Tea (Partnership) </li></ul><ul><li>Aquafina </li></ul><ul><li>Frappuccino (Partnership) </li></ul><ul><li>SoBe </li></ul>
  10. 11. introduction <ul><li>Pepsi is franchise in Pakistan. its main head office or mother company is (PCI) .It stand for “Pepsi cola international” .its address is gull berg qhota triangle industrial area Lahore. Pepsi have 9 big plants in Pakistan. Kashmir hazaran Islamabad ,gujranwla ,Attack etc. </li></ul>
  11. 12. Introduction Hydria plant <ul><li>Its made in 1970 and it was starting production in is in Islamabad and its have seven distributor </li></ul><ul><li>Divan and group (city trader) ,isha traders ,rawal trader, willia trader, unkon trader etc </li></ul>
  12. 13. Managerial Structure of plant GM Marketing manager Finance manager Purchasing manager Transport manager Cash manager Account manager scrota manager Deputy general manager Research and development Container Shipping manager Shipping manger 5 sails distributor 12 sales manager 50 sail officer
  13. 14. SWOTANALYSIS <ul><li>It is the process of analyzing the organization competitive situation that involves assessing organizational strength (s) </li></ul><ul><li>And weaknesses (w) as well as environmental opportunities and threats. </li></ul>
  14. 15. <ul><li>It give facilities to shop keeper . </li></ul><ul><li>Good network with customers . </li></ul><ul><li>Technical expertise. </li></ul><ul><li>New improvement of product </li></ul><ul><li>Distribution system. </li></ul><ul><li>Its available all in the country. </li></ul><ul><li>Its advertisement are too heavy .(March to April) </li></ul>
  15. 16. organization strength weakness environment opportunities threats SWOT ANALYSIS
  16. 17. Weaknesses of company <ul><li>One of the weakness is that now there are different companies that lounched different cola’s like AMRAT COLA AND EASY COLA these companies prices are very low but their quality is not much good and people who are not familiar with this product they don’t know that it is good or bad they bought it for its low price. </li></ul>
  17. 18. Cont… <ul><li>Another weakness is that some other companies try to destroy the PEPSI marketing values they make different issues like PEPSI means there is no (God and no Mohammad) </li></ul>
  18. 19. …………… . <ul><li>Pepsi had different products but all products have not same name. </li></ul><ul><li>Pepsi products are costly as compare to other company's. </li></ul><ul><li>There products are pack in glass so they have full duty to distribute and collect that glass bottles. Its limited product life. </li></ul><ul><li>Pepsi products not categories In classified for difference classes. </li></ul><ul><li>Its limited product life </li></ul>
  19. 20. Environmental opportunities <ul><li>Pepsi company have three major opportunities which give PepsiCo a competitive edge as we operate in the global marketplace: </li></ul><ul><li>Big, muscular brands; </li></ul><ul><li>Proven ability to innovate and create differentiated products; and </li></ul><ul><li>Powerful go-to-market systems </li></ul>Making it all work are our extraordinarily talented and dedicated people. When we take these competitive advantages and invest in them with dollars generated from top-line growth and cost-saving initiatives, we sustain a value cycle for our shareholders. In essence, investing in innovation fuels the building of our brands. This in turn drives top-line growth. Dollars from that top-line growth are strategically reinvested back into new products and other innovation, along with cost-savings projects. Thus, the cycle continues.
  20. 21. <ul><li>People do trust on Pepsi they think that Pepsi product was good </li></ul><ul><li>There product are divide into categories. </li></ul><ul><li>Mostly teen agar like Pepsi. </li></ul><ul><li>Pepsi is now old company so company understand the nature of customer. </li></ul><ul><li>Pepsi is basely financially strong company so in competitor no more strong as Pepsi </li></ul>
  21. 23. Threat <ul><li>Competition with other companies. </li></ul><ul><li>There are three type of competitor of Pepsi </li></ul><ul><li>1)1 st class competitor </li></ul><ul><li>For example Coca cola. </li></ul><ul><li>2)2 nd class competitor </li></ul><ul><li>for example = Amrat , Zamzam ,Makah , Qibla cola etc. </li></ul>
  22. 24. The five force model Economical factor Power buyer substitute Power sailor Potential for entry Rivalry among the organization
  23. 25. Potential for entry <ul><li>it mean how for new form enter in the industry. </li></ul><ul><li>Now Pepsi is in good stage we say it now Pepsi stand in cash cow. So entering for new company is not easy in this industry . But it have one solution if the new company reduce the pries of his product and noticed the weaknesses of competitor. </li></ul>
  24. 26. Power buyer
  25. 27. Power of suppler <ul><li>If there are only a few supplier of important . </li></ul><ul><li>Items, supply cost rise. </li></ul>
  26. 28. substitutes <ul><li>More available substitutes are cause by the reducing profit. </li></ul><ul><li>Pepsi profit is little bit now low because for his substitutes. Because if costumer want to drink some special drink now they have a lots of choices they can drink also tetra pack </li></ul><ul><li>Juices or energy drinks .like blue horn etc.. </li></ul>
  27. 29. Rivalry among organization <ul><li>Its show competition between competitor </li></ul><ul><li>Now competitor of Pepsi are not few for example =Amrat,Qibla, etc but mostly are fall in 2 nd category competitor .because if we talk about whole our country Pepsi has no strong competitor I admit cocoa cola is 1 st category competitor but now cocoa cola because mostly 75% market capture by Pepsi. so that mean coca cola has mostly 10% market of Pakistan </li></ul>
  28. 30. Conclusion <ul><li>So we can say that Pepsi is one of the most growing company in Pakistan. </li></ul>