Halo/Lee Wayne Corporate Overview


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An industry leader in promotional products for over 55 years, Halo/Lee Wayne offers creative, dependable and quick response promotional products for your company branding needs.

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Halo/Lee Wayne Corporate Overview

  1. 1. Corporate Overview <ul><li>Bright Ideas. Brilliant Results. ® </li></ul>
  2. 2. Who is HALO/Lee Wayne Corporation? <ul><li>Industry leader in promotional products for over 55 years </li></ul><ul><li>Dedicated 200 member corporate service team with decades of knowledge and experience </li></ul><ul><li>800 creative, resourceful Account Executives who focus on implementing effective marketing solutions </li></ul><ul><li>Outstanding client relationships built on integrity, reliability and professionalism </li></ul><ul><li>National coverage with 15 sales offices and Account Executives in every state </li></ul>Experience. Teamwork. Integrity.
  3. 3. Your Dedicated Account Executive <ul><li>Chris Burger </li></ul><ul><li>Quick Response </li></ul><ul><li>Dependable </li></ul><ul><li>Creative </li></ul><ul><li>Over 8 years of experience in the promotional products industry </li></ul><ul><li>Your “One Stop Shop” </li></ul>AE Photo
  4. 4. 7 Reasons Why Promotional Products Outperform Other Advertising Mediums <ul><li>Newspapers – provide little demographic selectivity and are difficult to incorporate on those black and white pages </li></ul><ul><li>Magazines – do not present a sense of urgency; mailed monthly so consumers take their time to read till receiving the next issue </li></ul><ul><li>Radio Advertisements – no visual experience, therefore leaving the listener to imagine the product </li></ul><ul><li>Outdoor Media – one shot deal and either makes a large impression or no interest at all </li></ul><ul><li>Direct Mail – can be annoying to receive and are usually thrown out </li></ul><ul><li>Television Advertisements – only shown during breaks of shows, which is used by viewers to get snacks or talk </li></ul><ul><li>Internet Advertisements – rely heavily on the “click through” process from banner ads </li></ul>
  5. 5. The Power of Promotional Products <ul><li>Promotional Products Have A High Recall Rate </li></ul><ul><li>Compared To Other Advertising Mediums </li></ul>Source: Hope Hopkins: Why T-Shirts & Pens Can Outdo TV & Internet, 2006 <ul><li>The recall rate for promotional products is 50% higher because promotional products are useful, long-lasting and appreciated. </li></ul><ul><li>Promotional products deliver an emotive response connected directly to your brand. </li></ul>
  6. 6. The Power of Promotional Products <ul><li>Promotional Products Provide Long-Lasting/Repeat Exposure </li></ul><ul><ul><li>73% of recipients use the promotional product they received at least once a week </li></ul></ul><ul><ul><li>45% of recipients use the promotional product they received at least once daily </li></ul></ul><ul><li>Promotional Products Enhance Your Company Image </li></ul><ul><ul><li>76% of respondents have a more favorable attitude towards the company that gives them the promotional product </li></ul></ul><ul><ul><li>Source: Georgia Southern University Study </li></ul></ul>Promotional Products are useful, long-lasting and appreciated.
  7. 7. Products You May Not Know I Can Provide <ul><li>Medical: </li></ul><ul><ul><li>Employee Scrubs, Bed Linens, Band Aids, Stethoscopes, Latex Gloves </li></ul></ul><ul><li>Restaurants: </li></ul><ul><ul><li>Floor Mats, Bar Taps, Napkins, Matches, Plates, Glasses </li></ul></ul><ul><li>Public Service: </li></ul><ul><ul><li>Military, Police, Transportation Uniforms, Construction Cones </li></ul></ul><ul><li>Automotive: </li></ul><ul><ul><li>Floor Mats, Wheel Covers, Service Reminder Stickers, License Plates </li></ul></ul><ul><li>Athletics: </li></ul><ul><ul><li>Uniforms, Goals, Balls, Water Coolers </li></ul></ul><ul><ul><li>Just to name a few…. </li></ul></ul>
  8. 8. So What’s The Point? <ul><li>You Can: </li></ul><ul><li>Focus on Target Audience </li></ul><ul><li>Relative Low Expense </li></ul><ul><li>Engage Multiple Senses </li></ul><ul><li>Stand-Out Over Commercial Clutter </li></ul><ul><li>High Recall Rate </li></ul><ul><li>Long Useful Life </li></ul><ul><li>Gifts and Awards Have Special Meaning </li></ul>
  9. 9. A Complete Focus On Our Clients’ Satisfaction Over 40,000 clients around the country, around the world and around the corner.
  10. 10. Some Of My Clients
  11. 11. Let’s Get Started <ul><li>Let’s Get Started </li></ul>