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Lorenzo biscontin fwt 2010

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Lorenzo biscontin fwt 2010

  1. 1. sinistra WEB e Vino Conduttore di opinioni, intercettatore di tendenze o chiacchere da (wine) bar?
  2. 2. <ul><li>il 75% degli italiani tra i 18 e 64 anni consuma vino (55% più volte alla settimana). </li></ul><ul><li>circa 11.200 aziende che imbottigliano vino, 280.000 etichette, 450 denominazioni. </li></ul><ul><li>le 15 principali riviste di vino (su circa 450) non superano i 250.000 lettori. </li></ul><ul><li>?? Ricerche contenenti la parola vino nell’ultimo mese? </li></ul><ul><li>?? Conversazioni riguardanti il vino nell’ultimo mese? </li></ul>
  3. 3. sinistra <ul><li>Manca CAPACITA’ e VOLONTA’ di innovare il mercato; </li></ul><ul><li>BANALIZZAZIONE (commodization) del vino come categoria con conseguente PERDITA di valore; </li></ul><ul><li>PASSIVITA’ rispetto alla demonizzazione del consumo di vino; </li></ul><ul><li>APPIATTIMENTO ed omologazione dell’offerta su (un certo tipo) di eccellenza; </li></ul><ul><li>crisi degli OPINION LEADERS di riferimento; </li></ul>Ricerca prospettica sul vino realizzata da SANTA MARGHERITA con Tomorrow SWG. PRINCIPALI RISULTATI OPINON LEADERS – IL QUADRO DEL SETTORE:
  4. 4. sinistra <ul><li>ASSENZA di politiche di marca; </li></ul><ul><li>VININI (vini comprensibili); </li></ul><ul><li>BASSA gradazione alcolica; </li></ul><ul><li>segmenti emergenti: DONNE e GIOVANI; </li></ul><ul><li>diffusione new media favorisce CONTATTO DIRETTO produttori-consumatori </li></ul>Ricerca prospettica sul vino realizzata da SANTA MARGHERITA con Tomorrow SWG. PRINCIPALI RISULTATI OPINON LEADERS – IL QUADRO DEL SETTORE:
  5. 5. sinistra <ul><li>Il vino E’: </li></ul><ul><ul><li>intersezione tra CULTURA e TRADIZIONE; </li></ul></ul><ul><ul><li>SENSI + MEMORIA; </li></ul></ul>Ricerca prospettica sul vino realizzata da SANTA MARGHERITA con Tomorrow SWG. PRINCIPALI RISULTATI CONSUMATORI: <ul><li>Al vino MANCA: </li></ul><ul><ul><li>TRASPARENZA; </li></ul></ul><ul><ul><li>LUOGHI (fisici) di formazione/informazione; </li></ul></ul><ul><ul><li>educazione al bere (dei giovani in particolare); </li></ul></ul><ul><ul><li>legame più stretto tra PRODUTTORE E CONSUMATORE; </li></ul></ul>
  6. 6. sinistra <ul><li>Tendenze future: </li></ul><ul><ul><li>coinvolgimento del MONDO FEMMINILE; </li></ul></ul><ul><ul><li>crescente importanza del PACKAGING e del BRAND; </li></ul></ul><ul><ul><li>progressiva INDUSTRIALIZZAZIONE della produzione enologica (vista favorevolmente come garanzia sulla qualità del prodotto finale); </li></ul></ul><ul><ul><li>diffusione del BARATTO tra consumatori. </li></ul></ul>Ricerca prospettica sul vino realizzata da SANTA MARGHERITA con Tomorrow SWG. PRINCIPALI RISULTATI CONSUMATORI:
  7. 7.   N. FOLLOWER Zonin prosecco 903 Cascina Garitina 685 Lucia Barzanò (il mosnel ) 673 Cantina Crociani 578 BeleCasel 563 Cascina Gilli 547 Paolo Cantele (cantele wines) 526 Conti Zecca 508 Cascina Carpini 438 Sara Porro (Carbone Vini) 404 Cantina La Maranzana 403 Il Palazzone 389 Castello Banfi 333 Francesco Zonin 326 Cantina Pieve Vecchia 324 Stefano Calosso 288 azienda agricola Rivetto 281 cantina Damoli 261 Forti del Vento 261 Vini Smargherita 242   N. FANS Feudi di San Gregorio 4.303 Giordano Vini 3.286 Antinori 1.773 Bisol P. di Valdobbiadene 1.772 Sanlorenzo 1.713 Pirro Varone 1.162 Cantine Due Palme 1.595 Castello Banfi 1.366 il Mosnel - Franciacorta 1.299 Vini Frescobaldi 1.138 Cantele Vini Salento 1.082 Vini Pietratorcia 898 Tenute La Montina 818 Cantine Ferrari 761 Cantine Sant'Agata 750 Vini Santoleri 646 Casa Vinicola Zonin 564 Cantine Gallicchio 556 Cavit 538 A. Vinicola Maria Pia Castelli 520 Cascina I Carpini 508 Santa Margherita Vini 480
  8. 8. Lorenzo Biscontin Direttore Marketing Santa Margherita Gruppo Vinicolo www.santamargherita.com

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