USER LABOR
BURAK ARIKAN & ENGIN ERDOGAN
www.userlabor.org
NEW LIVING
always online
laptops, smart phones, wifi, gsm, gps


information heavy
generated elsewhere by institutions, pe...
MEDIATED BY
PRIVATE SOCIAL SERVICES




* Logo cloud by Ludwig Gatzke. flickr.com/photos/stabilo-boss
MEDIATED BY
PRIVATE SOCIAL SERVICES




* Logo cloud by Ludwig Gatzke. flickr.com/photos/stabilo-boss
FREE TO USE, BUT PAID WITH DATA



“The people who are using it
are paying us with
information.”
                      – J...
FREE TO USE, BUT PAID WITH DATA



“It is an ad-supported
service. It is a free service.”
                      – Mark Zuc...
SECURED BY ONE-CLICK CONTRACTS
engagement/use   FOR A LONG TAIL OF USERS




                              users
engagement/use   FOR A LONG TAIL OF USERS




                  power users




                                users
engagement/use   FOR A LONG TAIL OF USERS




                  power users




                       casual users




  ...
engagement/use   FOR A LONG TAIL OF USERS




                  power users




                       casual users
      ...
engagement/use   FOR A LONG TAIL OF USERS




                        publishing, remixing, marketing...
                 ...
engagement/use   FOR A LONG TAIL OF USERS




                        publishing, remixing, marketing...
                 ...
engagement/use   FOR A LONG TAIL OF USERS




                        publishing, remixing, marketing...
                 ...
SUSTAINABLE?




service provider         user
       tools           content
    protocols         opinions
   interfaces...
USER LABOR MARKUP LANGUAGE (ULML)


<actions>


<reactions>


<network>
<actions>




<item object="link" verb="like">3</item>



* Object and verb attributes are adopted from the activitystrea....
<actions>




<item object="photo" verb="comment">3</item>
<actions>




<item object="status" verb="update">1</item>
<reactions>




<item object="status" verb="like">1</item>
<reactions>
<network>




<item object="friends">621</item>
<network>




<item object="following">202</item>
<item object="followers">893</item>
ULML
<record>

 <actions>
   <item object="status" verb="post">124</item>
   <item object="link" verb="share">10</item>
  ...
ULML
<record>

 <actions>
   <item object="status" verb="post">124</item>
   <item object="link" verb="share">10</item>
  ...
twitter.com/arikan (2008)
interconnections between people who are followed by arikan
Would you share your
user labor metrics?
BURAK ARIKAN

arikan@burak-arikan.com

www.userlabor.org
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User Labor Presentation, Digital Labor Conference, New School, NY

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Open data structure to outline the metrics of user participation in social web services. http://www.userlabor.org

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User Labor Presentation, Digital Labor Conference, New School, NY

  1. USER LABOR BURAK ARIKAN & ENGIN ERDOGAN www.userlabor.org
  2. NEW LIVING always online laptops, smart phones, wifi, gsm, gps information heavy generated elsewhere by institutions, people, sensors, machines non-linear hyperlinked non-private status updates, micro-blogs, photo tagging machine readable micro formats, activity streams, RSS feeds hyper-public over-participating, like, comment, share, vote ...
  3. MEDIATED BY PRIVATE SOCIAL SERVICES * Logo cloud by Ludwig Gatzke. flickr.com/photos/stabilo-boss
  4. MEDIATED BY PRIVATE SOCIAL SERVICES * Logo cloud by Ludwig Gatzke. flickr.com/photos/stabilo-boss
  5. FREE TO USE, BUT PAID WITH DATA “The people who are using it are paying us with information.” – Joshua Schachter Del.icio.us, 2005
  6. FREE TO USE, BUT PAID WITH DATA “It is an ad-supported service. It is a free service.” – Mark Zuckerberg Facebook, 2007
  7. SECURED BY ONE-CLICK CONTRACTS
  8. engagement/use FOR A LONG TAIL OF USERS users
  9. engagement/use FOR A LONG TAIL OF USERS power users users
  10. engagement/use FOR A LONG TAIL OF USERS power users casual users users
  11. engagement/use FOR A LONG TAIL OF USERS power users casual users lurkers users
  12. engagement/use FOR A LONG TAIL OF USERS publishing, remixing, marketing... power users casual users lurkers users
  13. engagement/use FOR A LONG TAIL OF USERS publishing, remixing, marketing... power users liking, sharing, commenting... casual users lurkers users
  14. engagement/use FOR A LONG TAIL OF USERS publishing, remixing, marketing... power users liking, sharing, commenting... casual users reading, clicking... lurkers users
  15. SUSTAINABLE? service provider user tools content protocols opinions interfaces tastes storage effects hardware relationships
  16. USER LABOR MARKUP LANGUAGE (ULML) <actions> <reactions> <network>
  17. <actions> <item object="link" verb="like">3</item> * Object and verb attributes are adopted from the activitystrea.ms project.
  18. <actions> <item object="photo" verb="comment">3</item>
  19. <actions> <item object="status" verb="update">1</item>
  20. <reactions> <item object="status" verb="like">1</item>
  21. <reactions>
  22. <network> <item object="friends">621</item>
  23. <network> <item object="following">202</item> <item object="followers">893</item>
  24. ULML <record> <actions> <item object="status" verb="post">124</item> <item object="link" verb="share">10</item> <item object="photo" verb="tag">42</item> <item object="photo" verb="comment">15</item> </actions> <reactions> <item object="status" verb="like">120</item> <item object="photo" verb="comment">92</item> <item object="photo" verb="tag">10</item> </reactions> <network> <item object="connection">615</item> <item object="density">0.2</item> </network> </record>
  25. ULML <record> <actions> <item object="status" verb="post">124</item> <item object="link" verb="share">10</item> <item object="photo" verb="tag">42</item> <item object="photo" verb="comment">15</item> </actions> <reactions> <item object="status" verb="like">120</item> <item object="photo" verb="comment">92</item> <item object="photo" verb="tag">10</item> </reactions> <network> <item object="connection">615</item> <item object="density">0.2</item> </network> </record>
  26. twitter.com/arikan (2008) interconnections between people who are followed by arikan
  27. Would you share your user labor metrics?
  28. BURAK ARIKAN arikan@burak-arikan.com www.userlabor.org

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