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Smartphone Usage According to Gender in Turkey

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Smartphone Usage According to Gender in Turkey

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This presentation is prepared for FAS 2013 International Gender Congress.

Smartphones diffused with an epic pace in Turkey, and me and my colleague Mira Elif Demirhan made an academic research on usage habits and rates of smartphones and analyzed data for "gender" parameter.

This presentation is prepared for FAS 2013 International Gender Congress.

Smartphones diffused with an epic pace in Turkey, and me and my colleague Mira Elif Demirhan made an academic research on usage habits and rates of smartphones and analyzed data for "gender" parameter.

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Smartphone Usage According to Gender in Turkey

  1. 1. SMARTPHONE USAGE ACCORDING TO GENDER IN TURKEY
  2. 2. @burakBGpolat This presentation may create question or exclamation marks.! Please do not hesitate to interact with me via Twitter during the presentation.! Now sit tight, prepare your smartphone and enjoy the next 15 minutes.!
  3. 3. What do you have to take with you when you leave your house?!
  4. 4. Keys & Wallet!
  5. 5. Keys, Wallet and Smartphone!
  6. 6. 1000000000!Billion says so. !
  7. 7. Telephone (Tele, Greek: Far off) (Phone, Greek: Sound) System for transmitting voices over a distance using wire or radio, by converting acoustic vibrations to electrical signals.! Mobile phone (Mobilis, Latin: Movable) Telephone with access to a cellular radio system so it can be used over a wide area, without a physical connection to a network.! ! SMARTPHONE (Smeart, Old English: Sharp) Mobile phone that is able to perform many of the functions of a computer, typically having a relatively large screen and an operating system capable of running general purpose applications.!
  8. 8. SMARTPHONE A mobile phone with advanced computing capabiliy and connectivity! Mobile communication device that uses an identifiable open operating system! Clever gadget that is more than just a phone! Pocket-sized personal computer! !
  9. 9. SMARTPHONE A Mobile Phone.! A Mobile Computer.! Smarten our lives.! !
  10. 10. 1876 Alexander Graham Bell invents telephone.! ! 1935 First telephone call around the world.! ! 1946 AT&T introduced Mobile Telephone Service.! ! 1973 Motorola produced the first handheld mobile phone.! ! 1993 IBM Simon is launched. Simon is considered as the first smartphone.! ! 1999 RIM introduced Blackberry.! ! 2007 Apple‘s iPhone: Display with multi-touch function, video player, mobile phone, camera and internet browser in one device. ! !
  11. 11. Brand New Smart World!
  12. 12. + 1 Billion Smartphone Users! ! Global Mobile Traffic Represents 13% of Internet’s Overall Traffic! ! +3 Billion Applications Downloaded From App Strore!
  13. 13. ?! !!
  14. 14. 68000000! 42000000! 10000000! mobile3Gsmart Turkey is mobile.! FACT
  15. 15. Turkey is connected.! 90% of the smartphone users are connected to Internet.! (Highest Rank in Developing Markets)
  16. 16. Turkey is social.! 75% of the smartphone users are active in social media.! (Highest Mobile Social Media Usage Rates) !
  17. 17. An innovation’s diffusion levels are high, the gender differential should be growing smaller,! however! there is a significant divergence in mobile phone ownership between men and women.! Manuel Castells
  18. 18. ! ! ! ! ! !
  19. 19. Which criteria do come out for genders on effecting smartphone ownership decision?! What kind of smartphone usage habits do men and women have?! 1 2
  20. 20. ! ! ! 218 194 Demography of survey 52.9% 47.1% 412
  21. 21. 412 Under 18! 18-25! 26-30! 31-40! 41-50! Over 50!38.8 % Demography of survey 31.6 % 10.7 % 13.6 % 2.9% 2.4% Middle School! High School! Vocational School! Bachelor! Master! PhD! 0-1000! 1000-2500! 2500-5000! 5000-10000! 10000+! 53.9% 16% 13.6% 7.3% 3.9% 5.3% 27.7% 31.1% 29.6% 9.2% 2.4% AGE eDUCATION MONTHLY INCOME
  22. 22. 28.4% 44.3% 27.5% 23.7% 15.6% 8,2% 7,2% 8,3% 5,5% 6,2% Current Smartphone Brand of Participants
  23. 23. 35.8% 54.1% 17.4% 26.3% 18.3% 0% 10.3% 0.3% 0.1% 0.1% deSired smartphone Brand of Participants
  24. 24. 10.7% 8.9% 8% 7.4% 7.3% 7.2% 7% 6.9% 6.7% 5.9% Parameters on Smartphone purchasing decISION OS Battery Life App. Variety Touch Screen Appearance Price Wi-Fi Brand Value 3G Interface Design Wi-Fi Touch Screen 3G OS Battery Life Brand Value Appearance Price App Variety Cam. Quality 9,4% 8.9% 8,7% 8,4% 8,2% 7.7% 7.6% 7,4% 6.8% 6.3%
  25. 25. Functionality connectivity
  26. 26. 0! 0-0.99! 1-4.99! 5-9.99! 10-19.99! 20+! Application store expenditure 52.8% 11.1% 9.3% 12% 7.4% 7.4% 47.9% 13.5% 13.5% 15.5% 5.2% 4.2%
  27. 27. Top applications Whatsapp 1 Facebook 2 Twitter 3 Foursquare 4 Instagram 5 IBB Trafik 6 GMail 7 Evernote 8 Whatsapp 1 Facebook 2 Twitter 3 Foursquare 4 Instagram 5 IBB Trafik 6 GMail 7 Linkedin 8
  28. 28. ! ! ! ! ! ! BACK UP 71.6% 59.2% Data is the new oil, so back up!
  29. 29. -100! -80! -60! -40! -20! 0! 20! 40! 60! 80! 100! Idle Time at Work or School ! Traveling as a passenger! Waiting in Line! Resting! Working or Studying! In the Bathroom! While exercising! In Car (Parked or Stopped)! Driving Car! Listening Music! Walking! Watching TV! Shopping! When is smartphone USED? Frequently!Never!
  30. 30. ! ! ! ! ! ! When is smartphone USED? THE DIVERGENCE
  31. 31. -100! -80! -60! -40! -20! 0! 20! 40! 60! 80! 100! WhY is smartphone USED? Frequently!Never!
  32. 32. WHY is smartphone USED? THE DIVERGENCE
  33. 33. ! ! ! ! ! !
  34. 34. What do you have to take with you when you leave your house?!
  35. 35. Smartphone!
  36. 36. JE PARTAGE, DONC JE SUIS.

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