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Module 5 - Case
THE BIG PICTURE
Case Assignment
In this fifth module, we are considering the legal, ethical and
social issues related to marketing communication, along with
the ability to measure that intended results are achieved. The
following reading (available in the Presentations section of this
course), seems to deal well with the issues above.
Researchers Warn About Junk-Food Ads Aimed at Children
(2007), Associated Press (March 27).
Your Case Assignment for this module is to address the
following questions:
1. Some countries have come to legalize and/or restrict
advertising to children. In your opinion, would such restrictions
and/or legal control (ex: hours when ads targeted to children
can be aired) be appropriate in the United States? Why or why
not? Explain.
2. In your opinion, what would be appropriate observations or
results to consider when measuring advertising effectivenes for
messages targeted to children?
Assignment Expectations
Use information from the modular background as well as any
good quality resource you can find. Please, cite all sources at
the end of your paper.
Length: 2-3 pages, double spaced.