1. www.bundl.com
7 TIPS TO FUTURE-
PROOF YOUR COMPANY

2. We live in a world of
constant change and
unlimited possibilities.

3. Technological growth is
outpacing us…
1400 15001450 1600 1700 1800 1900 20001550 1650 1750 1850 1950 2050
Printing Press
1st
Driverless Car
First 3D Chip
Microprocessor
Wordprocessor
MS-DOS
Apple Macintosh
Windows
WWW
Cell Phones
Hybrid Cars
Google
Youtube
iPad
3D Movies
DVDs
Telegraph
Man on Moon
Car
Telephone
Light BulbSteam EngineTelescope

4. And the new kids in town are
more than just a hype.
Age
MarketCap
5025
$25B
$50B
$75B
$100B
$200B
$300B
$400B
$500B
75 100 125

5. A targeted approach
closer to customer needs
A very low cost and
few resources
A small and agile
structure to enter
untouched markets
Startups create a
huge impact with:
Corporate innovation
initiatives fail due to:
Lack of methodology
Structures that force
innovation to swing
back and forth
Projects that are too
attached to
corporate strings

6. So what’s the best
strategic response to
the changing market?.

7. September, 2016
for $3.3Billion
July, 2016
for $1Billion
February, 2017
for $1Billion
The most common solution is do acquisitions:

8. But does innovation have to be a
+ billion dollar game
where you can only do acquisitions?

9. “If you have one billion
dollars, you can put it into
the acquisition of one
company, or you can put
it into 10 different ones
and start them yourself.”
Thomas Van Halewyck, founding partner at Bundl

10. CORPORATE
VENTURING
- toolkit -
• Corporate venture investing, once used
by a handful of companies seeking
financial returns—mainly used for
investing—has evolved into a crucial tool
for gaining access to innovation,
discovering disruptive technology, and
addressing new markets.
• From investing in ventures, corporates
now grow to collaboration models with
startups and even develop tailor-made
ventures from scratch.
Corporate Venturing
This is called

11. nicolas@bundl.com
KICKSTART YOUR VENTURE
Want to team up and tackle new markets together?
Reach out to Andreas and get our conversation started!
www.bundl.com

12. SPEED
NEW BUSINESS
POTENTIAL
WINDOW ON
THE MARKET
RISK
RISK
MITIGATION CULTURE
Corporate Venturing
Why?

13. Market access
Funding
Market knowledge
Economies of scale
Workforce
Facilities
Corporates are in pole position
to develop ventures:

14. We don’t have
entrepreneurs in
our organisation
One of our biggest
competitors was
built by a group of
ex-employees
“
“
But they don’t believe
in their own people.

15. The answer is to
nurture intrapreneurship.

16. Read more about Corporate Venturing on our Blog!

17. We believe that there are 7
fundamental differences
between a “classic corporation”
and a “future-proof corporation”.

18. Team members in various departments
20% time
Own headquarters
No reward for extra effort
Governance & research driven
IP full ownership
Main brand
Disruption squad with entrepreneurs
Full-time focus
External location
Equity success fee
Autonomy & grow while doing
Joint IP ownership
New brands
Classic Corporation Future-proof Corporation
DYNAMICS
RESOURCE
ALLOCATION
LOCATION
REWARD
PROCESS
OWNERSHIP
COMMUNICATION

19. Disruption squad
with entrepreneurs
Have a dedicated team (or several) that work towards
innovation, instead of a few “innovation managers”
scattered across several departments.
Our approach: Each of our ventures is led by one of our
entrepreneurs and a corporate intrapreneur, surrounded by
an external development team, a customer board and an
expert board that does fly-in sessions where needed.
1
DYNAMICS

20. 2
RESOURCE ALLOCATION
Full-time focus
You are in this race with people who work day and
night to bring a new startup to the market. Don’t
expect that giving your employees 20% of their time to
work on innovation will produce the same results.
Let them give 100%, and you’ll see those projects
outpace the competition.

21. External location
3
LOCATION
Don’t underestimate the power of location: it’s way more
difficult to think outside the box when you’re in that same box.
Get your team into an inspiring base of operations, where they
can disconnect from your company’s mindset and truly
achieve creative independence.
Bonus tip: Place them together with other intra/entrepreneurs
or startups for an extra boost of creativity!

22. This is perhaps our most important tip. Not only incentive
your employees to share and develop new ideas, but also
reward them properly. Otherwise, they might just take
their ideas somewhere else. Don’t let your employees
become your future competitor!
Our approach: Think about sharing equity, success fees or
other incentive models for your intrapreneurs. Learn more
about our own Co-Entrepreneur Model here.
4
INCENTIVE
Equity success fee

23. Bundl is a venture development studio teaming up with corporates to
create new ventures from scratch and tackle new markets together.
We had the pleasure to innovate together with companies such as
Nike, Microsoft, BNP Fortis Paribas, KBC, Philips, Niko, Geberit.
To provide real start-up fuel and to practice what we preach, we
reserve 10% of our client portfolio for the very few high-potential
startups out there.
We’re not an agency. We’re not innovation consultants. We're entrepreneurs.
KICKSTART YOUR VENTURE

24. Autonomy &
grow while doing
Give your team a budget and let them blow it at their
own discretion. Don’t hold them back with endless
corporate bureaucracy. Ideate, build a prototype, go
to your customer, come back and iterate.
Let them learn from their mistakes and grow
stronger every time.
5
PROCESS

25. Joint IP ownership
6
OWNERSHIP
Share the risk, share the success.
Allow your people to put skin in the game and you’ll have
your goals, motivations and mindset aligned. If you are
working with external partners like ourselves, or acquire an
existing startup, sharing the IP is the first step to nourishing a
long-term relationship.

26. New brands
7
COMMUNICATION
Corporate venturing gives you the advantage of starting
something from scratch, no strings attached. This means
that there’s a very small risk of damaging your existing brand’s
image, you’ll have transparent and unbiased feedback from
your customers and you’ll be able to give the consumer a
fresh face and a very clear value proposition.
Bonus tip: You can still spin-in the new venture into the
current brand after the MVP phase.

27. Dare to disrupt
from the inside out.

28. nicolas@bundl.com
KICKSTART YOUR VENTURE
Want to team up and tackle new markets together?
Reach out to Andreas and get our conversation started!
www.bundl.com