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Social Media 2.0 & the Conversation Bow

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Presentation we've been doing for clients/conferences in Prague describing the basics of Social Media. We also discuss some new concepts like the Conversation Bow and the new Social Promo Plan.

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Social Media 2.0 & the Conversation Bow

  1. 1. Social Marketing 2.0 & the conversation bow Prepared for multiple clients/conferences in Prague prepared by dave watson - leaddog - bulldogmi 1
  2. 2. Starting Point Company Competition Consumers 2
  3. 3. Company Consumer 3
  4. 4. 4
  5. 5. 4
  6. 6. 4
  7. 7. 4
  8. 8. Message Oriented 4
  9. 9. Message Oriented Formal 4
  10. 10. Message Oriented Formal Broadcast 4
  11. 11. Message Oriented Formal Broadcast MASS 4
  12. 12. 5
  13. 13. Tune Out 5
  14. 14. Fractured Tune Out Media 5
  15. 15. Fractured Tune Out Media Clutter 5
  16. 16. Fractured Tune Out Media Engaged Clutter Consumer 5
  17. 17. 6
  18. 18. Consumer 6
  19. 19. Company Consumer 6
  20. 20. Company Consumer Interactive 6
  21. 21. People & Technology Dependent Company Consumer Interactive 6
  22. 22. People & Technology Dependent Company Consumer Interactive Informal 6
  23. 23. People Meaning & Technology Dependent Company Consumer Interactive Informal 6
  24. 24. People Meaning & Technology Dependent Company Consumer Interactive Informal Niche 6
  25. 25. 7
  26. 26. 7
  27. 27. 7
  28. 28. 7
  29. 29. 7
  30. 30. 7
  31. 31. 7
  32. 32. 7
  33. 33. 7
  34. 34. 7
  35. 35. 7
  36. 36. Conversations 7
  37. 37. Conversations No Control 7
  38. 38. Conversations Conversion Community Content 8
  39. 39. Digital Self Expression 9
  40. 40. Digital Self Expression 9
  41. 41. Digital Self Expression 9
  42. 42. Digital Self Expression 9
  43. 43. Digital Self Expression 9
  44. 44. Digital Self Expression 9
  45. 45. Digital Self Expression 9
  46. 46. Social Affiliation 10
  47. 47. Social Affiliation 10
  48. 48. Social Affiliation 10
  49. 49. Social Affiliation 10
  50. 50. Social Affiliation 10
  51. 51. Co-Creation 11
  52. 52. Co-Creation 11
  53. 53. Co-Creation 11
  54. 54. Co-Creation 11
  55. 55. Co-Creation 11
  56. 56. Sharing 12
  57. 57. Sharing 12
  58. 58. Sharing 12
  59. 59. Sharing 12
  60. 60. Sharing 12
  61. 61. Content 13
  62. 62. Content 13
  63. 63. A Conversation Bow - FLOTUS/ bulldogmi consumer content community tools SEO/SEM bulldogmi > dave watson 14
  64. 64. A Conversation Bow - Humana consumer content community tools SEO/SEM bulldogmi > dave watson 15
  65. 65. the social promo plan Non-Traditional - Digital + Social Media Engagement -Push & Pull -Partnership -Meaning -Immersive Networks -Conversations + Branded Content -People Communities -Interactive -Mass & Niche -Tech & People Sponsorship Blogs - -Co-Creation -Niche Guerilla Microblogs Engagement -Organic -Informal Control Traditional Tradigital -Push -Push + TV -Broadcast Banners -Interactive Print -Message Microsites -Automated - -Formal -Tech Depend. Radio -Authoritative E-mail -Niche Outdoor -Mass Search -Mass & Niche PR/DM bulldogmi > dave watson based on original concept by David // Armano 16
  66. 66. the social promo plan Tradigital Social Media Engagement -Push -Meaning Banners -Interactive Networks -Conversations -Automated Microsites -Tech Depend. Communities -Interactive -Tech & People E-mail -Niche Blogs -Niche -Mass & Niche Search Microblogs -Informal - Traditional Engagement Non-Traditional + -Push & Pull TV -Push -Partnership Print -Broadcast -Immersive -People Radio -Message Branded Content -Mass & Niche -Formal Outdoor -Authoritative Sponsorship -Co-Creation PR -Mass Guerilla -Organic bulldogmi > dave watson based on original concept by David // Armano 17
  67. 67. Questions? dave watson leaddog@bulldogmi.com http://bulldogmi.com/bullblogmi http://twitter.com/bulldogmi skype: bulldogmi facebook: bulldogmi 18

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