Your Most Powerful Social Media Tool - Fan Ideas

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  • Nielsen Online, Global Index
  • Nielsen Online, Global Index
  • Your Most Powerful Social Media Tool - Fan Ideas

    1. 1. Your fans your brand.<br />They LOVE their ideas!<br />
    2. 2. If Facebook were a country…<br />
    3. 3. And marketers are reacting<br />Social media is the top issue among Senior Marketers.<br />
    4. 4. And budgets are swelling!<br />
    5. 5. Marketers are starting to GET the need to be in the conversation<br />“Social networks are where consumers feel comfortable expressing their feelings-good or bad-about companies, products and services… <br />…Marketers have an opportunity to tap into this stream of information-sharing.” <br />
    6. 6. Continuum of Engagement<br />Uber-Costly Custom Events<br />????<br />Feedback/Polls<br />Sweepstakes/Offers<br />Updates<br />
    7. 7. So how can marketers engage?<br />It’s the ideas stupid! (not yours, your fans’) <br />
    8. 8. Consumer have ideas they want to share!<br />“THIRTY-SEVEN PERCENT report that they have developed ideas for new or improved products, and more than 9% REPORT BUILDING PRODUCT PROTOTYPES or even MARKETABLE PRODUCTS”<br />The analysis shows that more than ONE THIRD of the respondents generated ideas for improved or new products…” <br />“…in our sample 32.1% report have innovated”<br />“We propose…innovation by end users within voluntary user communities - is a GENERAL AND WIDESPREAD PHENOMENON” <br />25 MILLION<br />84,694,035 innovators<br />potentialbreakthrough products!<br />*Source: Characteristics of innovating users in a consumer goods field<br />An empirical study of sport-related product consumers; Dr. Christian Luthje**Source: How Communities Support Innovative Activities: An Exploration of Assistance and Sharing Among End-Users; NikolausFranke & Sonali Shah<br />Vienna University of Econ. And Business Administration | MIT Sloan School of Management<br />
    9. 9. And they share!!<br />“Without exception, the innovating community members we surveyed do not innovate in isolation or secrecy; they receive important advice and assistance from other community members… <br />Source: How Communities Support Innovative Activities: An Exploration of Assistance and Sharing Among End-Users; NikolausFranke & Sonali Shah<br />Vienna University of Econ. And Business Administration | MIT Sloan School of Management<br />
    10. 10. But why?<br />“Monetary profit is not a key motivator for either innovators or those who assisted them; instead, survey respondents cite having fun…”**<br />Source: How Communities Support Innovative Activities: An Exploration of Assistance and Sharing Among End-Users; NikolausFranke & Sonali Shah<br />Vienna University of Econ. And Business Administration | MIT Sloan School of Management<br />
    11. 11. It's all in the need!<br />“Users generate functionally novel innovations becausethey experience novel needs well ahead of manufacturers,… <br />The Principles of Distributed Innovation,Karim R. Lakhani and Jill A. Panetta<br />
    12. 12. Ideas pay!<br />8852 ideas<br />>30 initiatives<br /> $300 MILLION!! <br />
    13. 13.
    14. 14. But why?<br />Source: How Communities Support Innovative Activities: An Exploration of Assistance and Sharing Among End-Users; NikolausFranke & Sonali Shah<br />Vienna University of Econ. And Business Administration | MIT Sloan School of Management<br />
    15. 15. The Point<br />Fans’ ideas are your most powerful social media asset!<br />Fans have lots of ideas<br />Ideas are naturally social<br />

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