Smart Grid Citizen™ is a social network and media site that makes it fun and easy to take greater control of your energy usage, save money on your energy costs, and take steps towards a more sustainable lifestyle.

1. Concept Presentation Smart Grid Citizen™ Concept Presentation December 2009 Privileged & Confidential ©2009, Smart Grid Citizen™

2. What is Smart Grid Citizen™? Smart Grid Citizen™ is a social network and media site that makes it fun and easy to: Take greater control of your energy usage Save money on your energy costs Take steps towards a more sustainable lifestyle

3. Our community Suggestion Board for energy conservation and sustainable living marries traditional search, sort, and filtering for typical keywords and category attributes with social votes and ROI data. This new level of structured content gives the user unprecedented power to identify highly relevant and personally rewarding ideas that they can manage and act upon. Our public Eco-profiling system engages and rewards users for their social interaction and green living achievements. As users become “smarter”, they become more recognized among their fellow Citizens and gain new privileges. How?

4. An untapped kinship exists in a fragmented and growing community of residents living in homes with smart meters and energy dashboards… Beyond smart meters, consumers must wade through a large and growing number of ideas, products, and services to help them lead more energy conservative and sustainable lifestyles. Utilities and energy providers need help in developing more meaningful relationships with their customers and educating them to think and act differently about their energy consumption. While the true vision of the Smart Grid may take 20 -30 years to fully realize, the evolution has already begun: Demonstrations, pilots, some large-scale deployments, consumer skepticism, a wide variety of tools, technologies, and standards, Broader deployments, availability of common standards and interoperability, wider user acceptance Smart energy technologies are more commonplace Why?

5. Make it fun and easy for consumers to identify the most relevant and rewarding ideas in energy conservation and sustainable living. Deliver an engaging ‘social’ component that makes energy conservation rewarding both online and offline. Create a community that promotes: Sharing, learning, and community participation Discovery of the “smartest” energy conservation and sustainable living tips and suggestions Discussion and debate Healthy competition Create a consumer-centric energy conservation brand Help develop best practices and educational content that resonates with consumers Address challenges with the deployment and use of specific smart grid tools, technologies, and programs Help improve the dialogue and relationships between utilities and consumers What’s our goal?

6. Standalone site capability Broad consumer audience Residents of smart grid enabled homes Clients Utilities, Universities, Microgrids Partnerships Energy monitoring and management software and device makers User Groups Consumers, Students Clients/Partnerships/User Groups

7. Suggestion Board Extracting relevant content Public eco-profiles Point system Social publishing All content can be filtered for smart grid specific areas. Key Features and Functionality

9. Smart Votes

10. Cost

11. Do it yourself hours

12. Annual savings

14. Buy this…

15. Try this…

16. Read this…

17. Watch this…

18. Invest…

19. Quick Tip

21. Cost

22. Annual savings

23. Time required

25. Type

26. Category

27. Utility

28. Geography** on the left

29. Voting system That’s Smart vs. That Sucks Evaluate suggestions based on Cost, Do-it-yourself hours, Annual savings, Payback timeline Search, sort, and filter for: Smart Grid specific guidance Suggestion types Buy this, Try this, Read this, Watch this, Invest in, Utility alert Suggestion categories General, Insulation/Sealing, Heating/Cooling, Water Heating, Windows, Lighting, Appliances, Electronics, Driving, Renewable Energy, Pools and pumps, Other Suggestion attributes Cost, Do it yourself hours, Annual savings, Payback timeline Search Forum topics Client query and reporting capabilities Key Features and Functionality Extracting Relevant Content

30. Profile Level – How ‘smart’ are you about energy conservation? Smart Brainy Gifted Genius Establishing your eco-profile Registration profile Smart Grid enabled home CFL lighting Energy Star products/appliances Optional: External energy consumption, production, and conservation data External carbon footprint integration Key Features and Functionality Public Eco-Profiles

31. Points build upon your original eco-profile registration Earn ‘social’ points Voting Sharing Commenting Inviting Earn ‘green living’ points Update your registration profile with new energy efficiency purchases Taking up specific energy conservation suggestions Yes, I bought this, Yes, I tried this, etc. Contributing suggestions and green content Custom rewards integration Key Features and Functionality Point System

32. Key Features and Functionality User Generated Content Broadcasting Real world energy conservation and sustainable living suggestions will be broadcasted on: Website “Suggestion Board” RSS – RSS feeds contain links to further share by Email Facebook Twitter – Twit This Digg Users can vote through RSS Invite friends through Facebook, Gmail, Outlook Forum Blog Social Publishing

33. Clients or partners will benefit from supplementing their education and energy efficiency programs with the free public or paid white label version of Smart Grid Citizen : Enjoy powerful ways to disseminate information Distribute conservation ideas through the site suggestion board and syndicated content outlets Deliver time-sensitive communications Extract useful data and messaging for use in smart grid, and energy efficiency, program development and deployments Expanded options to communicate with customers to develop stronger relationships, and more meaningful dialogue Expanded options to integrate actual energy consumption data Client/Partner Benefit Summary

34. Residents of smart grid enabled homes will enjoy specific ways to converse with one another, and share ideas on how to make the most of their new smart grid energy management tools. All people interested in energy conservation and sustainable living will have a helpful starting point and on-going guide for identifying the “smartest” ideas based on factors such as popularity, cost, savings, implementation time, and payback time. All Citizens of the community are free to contribute their own suggestions on things to buy, try, read, watch, and invest in with the stated goal of conserving energy or reducing our carbon footprint. All Citizens have straightforward ways to raise their eco-profile within the community and become a more recognized and relevant member. Smart Grid Citizenship is FREE. User Benefit Summary

35. Partnerships Tie-ins with existing energy efficiency or sustainability programs Integration with actual and/or real time energy consumption data White label customization for specific clients and user groups Introducing independent point redemption capabilities Various merchants, vendors, environmental groups On-going social expansion and integration Facebook, iPhone, Smart phones, Twitter , etc. Introducing additional ways to raise your eco-profile Carbon foot print calculator integration What’s Next?