The slides from our recent presentation at Figaro Digital's July 2014 conference. The topic is focused on how Building Blocks and our client Eurocamp have collaborated to enable the holiday operator to digitally transform. Much of what is covered relates to changes in culture, processes and tools.
17. Selected Building Blocks to lead technology
Reviewed requirements and investigated quick wins
Identified gaps (processes, skills, tools)
Started to form an (ad-hoc) internal Digital unit
Focused on 5 key areas
First steps
x
19. £100 million family outdoor holidays
Based on 170 third party owned campsites in Europe
11 local markets
Founded in UK and established over 40 years ago
20. £100 million family outdoor holidays
Based on 170 third party owned campsites in Europe
11 local markets
Founded in UK and established over 40 years ago
21. 3. Upskill the team during the project
Master classes and daily mentoring
26. Plan + Quick wins – gained business confidence
Staff skills and morale increased as confidence grew
Processes and tools now being adopted by other areas of the business
Less reliance on external agencies
Digital skills spread across departments
What we did
x
28. Processes,
Skills &
Confidence
New ways of working
(being adopted by other
areas of the business)
Team morale much higher
and working as one team
Skills to operate and run
website with limited
external assistance
Content reuse &
localised across
EU websites
Content in CMS being
repurposed across
channels (including print)
Local teams can update
site quicker
Staff from across the
business are now
contributing removing
digital team bottleneck
Revenue growth
potential &
Brand Promise
Responsive Website
Merged brands and
content
Improved content
processes and speed
Solid base to grow on