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Istanbul, Turkey Turkey

I have been working in the pharmaceutical business for 10 years and I have experience in sales, marketing and business development areas. I strongly believe my marketing capability and to increase this notion I am making marketing phd. This challenges me especially when I need to understand the basic insight of any real marketing case. My studies for dissertation project are continuing and the main subject is about different dimensions of drug's brand personalities / its impact on brand loyalty of physicians.The other aim of the thesis is to create a new conceptual model of prescription loyalty behavior which can be generalizable for the future studies.