Born to live

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How we have gone from enduring platforms to creating sparks without managing to create long term relationships with consumers. Marketing today needs to solve consumer problems, not brand problems.

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Born to live

  1. 1. Ideas are about creatingthings that are born to live,not built to die.
  2. 2. Technology hasevolved consumerbrand interactionand communication
  3. 3. From static to dynamic
  4. 4. From top down to collaboration
  5. 5. From monologue to dialogue
  6. 6. Great ideas are more thancampaigns and services.
  7. 7. The purpose has not changed:- create benefits for people- ease their lives- elevate them
  8. 8. But brands lacksocial skills
  9. 9. Brands are born to live«Old» formula: Enduring skillsNew «firework-formula»: Campaigns to spark conversations
  10. 10. «Born to live platforms» connectto people, and connect peopleSeduce and motivate people to participateThere exist a co-ownershipEndure and spark
  11. 11. «Born to live platforms»grow with people Reach Campaign Q2 Campaign Q1 Time
  12. 12. Born live, notBorn toto live to dieplatforms
  13. 13. Born live, not Born toto live to die platformsIdeas that are a part ofpeoples everyday life
  14. 14. Born live, notBorn toto live to dieplatformsMotivate people
  15. 15. Born live, notBorn toto live to dieplatformsInspire people andcreate a co-ownership
  16. 16. Collabor ationSolving marketing problems is notanymore looking at brandsproblems, its asking the question:how to solve consumer problems?
  17. 17. Collabor ationSolving marketing problems is notanymore looking at brandsproblems, its asking the question:how to solve consumer problems?
  18. 18. By 2015, 50% of brands onlinecommunication will be createdby consumers
  19. 19. Thank you!

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