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Operating VietnameseGames in ChinaChris LiuHead of China Department
China Market
Contents:1.The China Market2.Platforms in China: Why we chose Tencent3.Data Analysis: Boring but Essential4.Localization: ...
US$9.2 billion
Quick Points• 20-35% Growth, internet penetration ~33%• Micro-client games: less than 50MB, compared to more than  1GB for...
PlatformsSocial Game• Tencent Qzone: 500million• Sina Weibo Games: 60 million• Renren: 150 million• Kaixin:130 millionWeb-...
We chose Tencent Qzone
Data AnalysisNew VIP and paying rate          New Install paying rate           1-30 day churn rate
Localization-User Interface
• Fertilizer pricing• New Pet design
VIP, Pop-ups & Gifts• Daily Sign-in• Online gift• VIP by level
Important lessonsSuper Fish foodChinagame: Pay (0.5RMB) MyFish: NoneBreed fishChinagame Normal: pay      Special: payMyFis...
Marketing• Baidu Web Union• Tencent GDT
6 Points to get you started• Pricing• User Interface• Functions: Popups, marriage, gifts, help  friend pay• Local Culture•...
Quick Points• 20-35% Growth, internet penetration ~33%• Micro-client games: less than 50MB, compared to more than  1GB for...
OGDC2012 Operating Vietnamese Games In China_Mr.Liu C Christopher
OGDC2012 Operating Vietnamese Games In China_Mr.Liu C Christopher
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OGDC2012 Operating Vietnamese Games In China_Mr.Liu C Christopher

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Presentation in OGDC 2012 organized by VNG Corp.

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OGDC2012 Operating Vietnamese Games In China_Mr.Liu C Christopher

  1. 1. Operating VietnameseGames in ChinaChris LiuHead of China Department
  2. 2. China Market
  3. 3. Contents:1.The China Market2.Platforms in China: Why we chose Tencent3.Data Analysis: Boring but Essential4.Localization: VIP, Popups, and Gifts5.Lessons Learned
  4. 4. US$9.2 billion
  5. 5. Quick Points• 20-35% Growth, internet penetration ~33%• Micro-client games: less than 50MB, compared to more than 1GB for a typical client-based game.• Web games: This segment was expected to hit over US$1 billion in 2013, from US$800 million last year.• More than 60% of China’s online games revenues comes from MMOGsChallenges• Difficult to enter• Aging populating• Cut-throat competition
  6. 6. PlatformsSocial Game• Tencent Qzone: 500million• Sina Weibo Games: 60 million• Renren: 150 million• Kaixin:130 millionWeb-game• Duowan, 4399,3366,17173
  7. 7. We chose Tencent Qzone
  8. 8. Data AnalysisNew VIP and paying rate New Install paying rate 1-30 day churn rate
  9. 9. Localization-User Interface
  10. 10. • Fertilizer pricing• New Pet design
  11. 11. VIP, Pop-ups & Gifts• Daily Sign-in• Online gift• VIP by level
  12. 12. Important lessonsSuper Fish foodChinagame: Pay (0.5RMB) MyFish: NoneBreed fishChinagame Normal: pay Special: payMyFish- Normal: free Warrior: payExtend Fish LifeChinagame : 4 RMBMyFish: Fish lives foreverSuper Fish Food/ BananaChinagame : 0.5 RMB for 12 hoursSky Garden: 0.2 RMB for 72 hours
  13. 13. Marketing• Baidu Web Union• Tencent GDT
  14. 14. 6 Points to get you started• Pricing• User Interface• Functions: Popups, marriage, gifts, help friend pay• Local Culture• Data Analysis• VIP
  15. 15. Quick Points• 20-35% Growth, internet penetration ~33%• Micro-client games: less than 50MB, compared to more than 1GB for a typical client-based game..• Web games: This segment was expected to hit over US$1 billion in 2013, from US$800 million last year.• More than 60% of China’s online games revenues comes from MMOGsChallenges• Difficult to enter• Aging populating• Cutthroat competition

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