1.
Social Networking: Hot Yes - New NO <ul><li>You’ve been doing it most of your life </li></ul><ul><ul><li>so have your great grandparents </li></ul></ul><ul><li>Ever asked for or given advice </li></ul><ul><ul><li>“ Can you recommend a __” </li></ul></ul><ul><ul><ul><li>Dentist, Lawyer, Movie, Restaurant, etc. </li></ul></ul></ul><ul><li>It’s a conversation - not a broadcast </li></ul><ul><ul><li>Unlike traditional media or standard web </li></ul></ul><ul><ul><li>Web 1 vs Web 2+ </li></ul></ul>

2.
Social Networking: More Than Facebook and MySpace craigslist

3.
Social networking isn’t new, the tools are <ul><li>Many ways to share, collaborate, interact </li></ul><ul><li>Not just the usual suspects, </li></ul><ul><ul><li>Reviewing and shopping - Amazon </li></ul></ul><ul><ul><li>Gabbing and gawking - YouTube </li></ul></ul><ul><ul><li>Rating and commenting - StumbleUpon </li></ul></ul><ul><li>Use PC, web app or mobile phone but </li></ul><ul><li>No Technical Skills Required: </li></ul><ul><ul><li>don’t be intimidated. </li></ul></ul>

4.
social networks are growing - can you ignore them? Facebook 200 million users worldwide by 4/09 (70% out of US) MySpace 120 million - largest in US

5.
Smaller networks are growing too Twitter had 9.8 million unique visitors worldwide in 2/09 LinkedIn means business

6.
whom do you want to reach? 5% * 60 million = 3 million 55-65 in US

7.
Who uses social networks? Older users and women catching up: Over “60% of Boomers are avid consumers of social media.” J. Owyang, Forrester Research (2/09)

8.
<ul><li>200 million users, 40 languages, 70% outside US </li></ul><ul><li>Not just for students or “youth” </li></ul><ul><li>Has many ways to interact and contribute </li></ul><ul><li>Well suited for “groups” </li></ul><ul><li>Neat abilities with add-on services and badges. </li></ul><ul><li>Search for people, groups, events. </li></ul>

9.
<ul><li>Let’s you post and read short notes </li></ul><ul><li>Can access via text message (on any phone) </li></ul><ul><li># Hash tags for swarm conversations. </li></ul><ul><li>Use/Value depends on who is in network </li></ul><ul><li>Follow content ~ search.twitter.com </li></ul>

10.
Most popular among working age adults

11.
<ul><li>Social networking gets down to business </li></ul><ul><li>Who knows those, whom you know… </li></ul><ul><li>More controlled and restricted </li></ul><ul><li>Useful for hiring and finding jobs </li></ul><ul><li>Give and get advice </li></ul>

12.
Social media invite visitors to a community of commentators including on the commentary. Feed your inner critic Submit and comment on stories, images, videos. Follow what your friends digg. Review restaurants, hotels, stores, new categories. Website rating and recommendation. More than a repository of online video. You can post, rate, comment, share.

13.
What you may get from Social Networking <ul><li>Get information, leads, contacts </li></ul><ul><li>Establish or enhance reputation/brand </li></ul><ul><li>Become more visible - SEO/SEM </li></ul><ul><li>Enhance credibility </li></ul><ul><ul><li>Public scrutiny </li></ul></ul><ul><ul><li>Open conversation </li></ul></ul><ul><li>Focus - find your own voice </li></ul>

14.
<ul><li>How to get started: </li></ul><ul><li>All you need is a computer or phone </li></ul><ul><li>Don’t worry if at first you don’t get it </li></ul><ul><li>Visit, read, listen, comment or respond </li></ul><ul><li>Create a persona (or more) </li></ul><ul><li>You do have something to contribute </li></ul><ul><li>Invite friends, peers, prospects, suspects </li></ul>

15.
Reach Out <ul><li>twitter.com/4ourth </li></ul><ul><li>marketingGuy2.blogspot.com </li></ul><ul><li>linkedin.com/in/peterbuechler </li></ul><ul><li>peter buechler - The Threshold Group </li></ul>