Large healthcare organizations are slow to change. Often decisions are made on traditional thinking, even when knowledge, technology, and tools have evolved. Key marketing stakeholders are reluctant to embrace innovative new ways to share health messages with patients and physicians because they are comfortable with their view of the world. Healthcare marketing must evolve.
For generations, explorers believed the world was flat. Fear, uncertainty, and dread suppressed true exploration and discovery. Explorers believed the world was flat, so their world was, indeed, flat.
Content marketers are challenging traditional beliefs and exploring brace new worlds. As a healthcare marketing pioneer, you must be prepared to address the concerns of marketers who do not want to fall off the face of the Earth.
We offer five key questions that will inspire new bold thinking and brave exploration. We will offer tips for navigating dangerous waters and discovering new worlds, relevant to pharmaceutical marketing.
Columbus, the Flat Earth, and the Way to Inspire Change in Large Healthcare Organizations
Written by Buddy Scalera. Designs by Ivan Ruiz. Comic Art by Pat Quinn.
Presented at Content Marketing World 2013 in Cleveland, OH
Tags: CMWorld, content marketing, content marketing world, healthcare marketing, hcmktng, Flat Earth, content strategy, content marketing strategy, inspiration, inspiring change, content analytics