6. What’s the average number of calls my reps make each week?
How many POCs started this month?
What is the total bookings in outstanding proposals?
Who sent the most emails this week?
What percent of demos convert to POCs?
7. What’s the average number of third party calls in my pages?
How big is the hero image on my home page?
What’s the median time to ﬁrst contentful paint on mobile?
What are my top 10 slowest URLs?
What percent of pages load in over 4 seconds?
13. Domain Lookup, Connect Time, Connect End, SSL Handshake, Response Start,
Response End, DOM Loading, DOM Complete, DOM Interactive, Start Render, First
Contentful Paint, First Meaningful Paint, User Timing Metrics, DOM Content Loaded,
Load Event, Time to Interactive
15. Tie technical and business metrics
together at the visit level
session id| … |load|fcp|fmp| … | session len | converted?
20. Considerations for random forest classiﬁers
Handles unbalanced data sets well
Doesn’t require as much tuning as other methods
Will tell you something about itself
Watch out for metrics that aren’t collected broadly