1.
WEB VIDEO
THUNDERDOME
WEBVIDEOTHUNDERDOME.COM #thunderdome

2.
who the hell
DO WE THINK WE ARE?
@mikearauz @BUD_CADDELL
WEBVIDEOTHUNDERDOME.COM #thunderdome

3.
THE DEATHMATCH!
1. best spokesman
2. cute kid tricks
3. instant smiles
4. best song parody
5. video of the year
WEBVIDEOTHUNDERDOME.COM #thunderdome

4.
BUT FIRST, HOW
ABOUT A WARM UP!
WEBVIDEOTHUNDERDOME.COM #thunderdome

5.
brands love
SUPERBOWL SIZED AUDIENCES.
ESPECIALLY HERE
WEBVIDEOTHUNDERDOME.COM #thunderdome

6.
141
MILLION PEOPLE
WATCHED web videos
in february 2010.
WEBVIDEOTHUNDERDOME.COM #thunderdome

7.
427,631,741
hours of web video
watched in feb 2010
WEBVIDEOTHUNDERDOME.COM #thunderdome

8.
“I want to go to there.”
WEBVIDEOTHUNDERDOME.COM #thunderdome

9.
“where is everyone?”
WEBVIDEOTHUNDERDOME.COM #thunderdome

10.
“ah, we need to make
viral videos.”
WEBVIDEOTHUNDERDOME.COM #thunderdome

11.
WEBVIDEOTHUNDERDOME.COM #thunderdome

12.
#pizzahutfail
WEBVIDEOTHUNDERDOME.COM #thunderdome

13.
brands failed to
understand that
this is our internet.
WEBVIDEOTHUNDERDOME.COM #thunderdome

14.
The web wasn’t built with commercial
breaks. in fact, it wasn’t built for
advertisers at all.
WEBVIDEOTHUNDERDOME.COM #thunderdome

15.
this is your internet.
and every click is a vote.
WEBVIDEOTHUNDERDOME.COM #thunderdome

16.
Mike’s
internet
WEBVIDEOTHUNDERDOME.COM #thunderdome

17.
bud’s
internet
WEBVIDEOTHUNDERDOME.COM #thunderdome

18.
WEBVIDEOTHUNDERDOME.COM #thunderdome

19.
brands have to earn their right to
have a presence on your internet.
WEBVIDEOTHUNDERDOME.COM #thunderdome

20.
why are we voting?
WEBVIDEOTHUNDERDOME.COM #thunderdome

21.
best spokesman
WEBVIDEOTHUNDERDOME.COM #thunderdome

22.
gingers do have souls
un-
branded
WEBVIDEOTHUNDERDOME.COM #thunderdome

23.
the man your man could smell like
branded
WEBVIDEOTHUNDERDOME.COM #thunderdome

24.
winner!
VS
un-
branded branded
Jan 2010 Feb 2010
3,865,769 views 6,289,593 views
115,982 comments 8,898 comments
273 blog posts 1,701 blog posts
838 tweets
WEBVIDEOTHUNDERDOME.COM #thunderdome

25.
lesson 1:
be remarkable
WEBVIDEOTHUNDERDOME.COM #thunderdome

26.
1998 2001 2004 2006 2008 2010
1996 2000 2003 2005 2007 2009
WEBVIDEOTHUNDERDOME.COM #thunderdome

27.
CUTE KID TRICKS
WEBVIDEOTHUNDERDOME.COM #thunderdome

28.
I’M YOURS (UKULELE KID)
un-
branded
WEBVIDEOTHUNDERDOME.COM #thunderdome

29.
Evian Roller Babies
branded
WEBVIDEOTHUNDERDOME.COM #thunderdome

30.
winner!
VS
un-
branded branded
DEC 2009 JUL 2009
15,334,598 views 41,272,841 views
52,680 comments 24,125 comments
2,461 blog posts 5,328 blog posts
14,666 tweets 4,569 tweets
WEBVIDEOTHUNDERDOME.COM #thunderdome

31.
lesson 2:
play on past successes
WEBVIDEOTHUNDERDOME.COM #thunderdome

32.
internet fame is
a social phenomenon
not a magic trick
it’s called an
illusion, michael
WEBVIDEOTHUNDERDOME.COM #thunderdome

33.
IF YOU REMEMBER
only ONE THING...
WEBVIDEOTHUNDERDOME.COM #thunderdome

34.
VIRAL
WEBVIDEOTHUNDERDOME.COM #thunderdome

35.
PASS ALONG
IS MADE OF
PEeeOoPLE!!!
WEBVIDEOTHUNDERDOME.COM #thunderdome

36.
WHY WE SHARE:
STRENGTHEN MY BOND
DEFINE OUR COLLECTIVE IDENTITY
GIVE ME STATUS
WEBVIDEOTHUNDERDOME.COM #thunderdome

37.
WHY WE SHARE:
STRENGTHEN MY BOND
DEFINE OUR COLLECTIVE IDENTITY
GIVE ME STATUS
WEBVIDEOTHUNDERDOME.COM #thunderdome

38.
WHY WE SHARE:
STRENGTHEN MY BOND
DEFINE OUR COLLECTIVE IDENTITY
GIVE ME STATUS
WEBVIDEOTHUNDERDOME.COM #thunderdome

39.
INSTANT SMILES
WEBVIDEOTHUNDERDOME.COM #thunderdome

40.
Surprised Little Kitten
un-
branded
WEBVIDEOTHUNDERDOME.COM #thunderdome

41.
volkswagen piano staircase
branded
WEBVIDEOTHUNDERDOME.COM #thunderdome

42.
winner!
VS
un-
branded branded
NOV 2009 OCT 2009
27,265,385 views 12,672,145 views
31,319 comments 4,216 comments
2,991 blog posts 5,486 blog posts
16,220 tweets 18,062 tweets
WEBVIDEOTHUNDERDOME.COM #thunderdome

43.
lesson 3:
use the web to tell
more complex stories
WEBVIDEOTHUNDERDOME.COM #thunderdome

44.
tricks magic stories
WEBVIDEOTHUNDERDOME.COM #thunderdome

45.
BEST SONG PARODY
WEBVIDEOTHUNDERDOME.COM #thunderdome

46.
I GOTTA FEELING PARODY
un-
branded
WEBVIDEOTHUNDERDOME.COM #thunderdome

47.
The Muppets: Bohemian Rhapsody
branded
WEBVIDEOTHUNDERDOME.COM #thunderdome

48.
winner!
VS
un-
branded branded
DEC 2009 NOV 2009
9,268,593 views 15,669,490 views
8,898 comments 20,867 comments
1,701 blog posts 4,942 blog posts
838 tweets 14,266 tweets
WEBVIDEOTHUNDERDOME.COM #thunderdome

49.
lesson 4:
collect your fans
WEBVIDEOTHUNDERDOME.COM #thunderdome

50.
ricky van veen’s golden
rules of web video:
2-3 mins max
get to the hook fast
make it topical
candy corn
Source: “Beer Money to Board Meetings”, PSFK Conference 2008 - http://blip.tv/file/927855/
WEBVIDEOTHUNDERDOME.COM #thunderdome

51.
the web video thunderdome
lifetime achievement
award
WEBVIDEOTHUNDERDOME.COM #thunderdome

52.
WEBVIDEOTHUNDERDOME.COM in the film downfall]
(as played by bruno ganz #thunderdome

53.
HITLER REACTS TO...
KANYE WEST TWILIGHT
USAIN BOLT STAR TREK
WOLFENSTEIN 3D IGN COPY-PASTING
OASIS BREAK UP BOXXY
SUSAN BOYLE KASAMA MMD ELECTION LOSS
SARAH PALIN’S BOOK METS CHOKING
2 GIRLS 1 CUP DOCTOR WHO
OBAMA WINNING THE PEACE PRIZE MICHAEL JACKSON’S DEATH
AVATAR RENALDO LEAVING MAN U
THIERRY HENRY TONY ROMO DUMPING JESSICA SIMPSON
IPAD HIMSELF
WEBVIDEOTHUNDERDOME.COM #thunderdome

54.
lesson 5:
invite participation
WEBVIDEOTHUNDERDOME.COM #thunderdome

55.
PARTICIPATION: PERFORMING
(E.G. PARODY, REMIX, COVERS)
COPYING
SHARING
COMMENTING
RATING
VIEWING
WEBVIDEOTHUNDERDOME.COM #thunderdome

56.
10,512,000
hours of video
uploaded to YouTube in the last year.
Source: YouTube Fact Sheet - http://www.youtube.com/t/fact_sheet
WEBVIDEOTHUNDERDOME.COM #thunderdome

57.
20 hours of video
uploaded every minute
= 1 hour of video
Source: Google Sundance 2010 Presentation, http://sites.pressatgoogle.com/sundance2010/general-youtube-stats
WEBVIDEOTHUNDERDOME.COM #thunderdome

58.
or 130,000
full-length Hollywood movie releases every week
= 1,000 movies
Source: Google Sundance 2010 Presentation, http://sites.pressatgoogle.com/sundance2010/general-youtube-stats
WEBVIDEOTHUNDERDOME.COM #thunderdome

59.
video of the year
WEBVIDEOTHUNDERDOME.COM #thunderdome

60.
epic beard man
un-
branded
WEBVIDEOTHUNDERDOME.COM #thunderdome

61.
WEBVIDEOTHUNDERDOME.COM #thunderdome

62.
pants on the ground
branded
WEBVIDEOTHUNDERDOME.COM #thunderdome

63.
WEBVIDEOTHUNDERDOME.COM #thunderdome

64.
winner!
VS
un-
branded branded
Feb 2010 Jan 2010
5,183,524 views 19,944,545 views
93,425 comments 41,007 comments
742 blog posts 1,166 blog posts
1,351 tweets 906 tweets
WEBVIDEOTHUNDERDOME.COM #thunderdome

65.
lesson 6:
start small riots
WEBVIDEOTHUNDERDOME.COM #thunderdome

66.
court communities
like constituencies
WEBVIDEOTHUNDERDOME.COM #thunderdome

67.
recognize them
play to their interests
give them social currency
WEBVIDEOTHUNDERDOME.COM #thunderdome

68.
lessons:
• be remarkable
• play on past successes
• use the web to tell more
complex stories
• collect your fans
• invite participation
• start small riots
WEBVIDEOTHUNDERDOME.COM #thunderdome

69.
thank you
viral video chart
mag.ma
know your meme
jamie wilkinson
college humor
buzzfeed
and you!
WEBVIDEOTHUNDERDOME.COM #thunderdome

70.
WEBVIDEOTHUNDERDOME.COM #thunderdome