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Web Video Thunderdome: Branded vs Unbranded, You Decide – 2010 SXSW Interactive
The presentation given by Mike Arauz and I at the SXSW Interactive Conference, March 2010. Brands have come a long way in making successful web videos. Our audience helped us decide which videos reigned supreme. More info here - http://www.webvideothunderdome.com
The presentation given by Mike Arauz and I at the SXSW Interactive Conference, March 2010. Brands have come a long way in making successful web videos. Our audience helped us decide which videos reigned supreme. More info here - http://www.webvideothunderdome.com
Web Video Thunderdome: Branded vs Unbranded, You Decide – 2010 SXSW Interactive
1.
WEB VIDEO
THUNDERDOME
WEBVIDEOTHUNDERDOME.COM #thunderdome
2.
who the hell
DO WE THINK WE ARE?
@mikearauz @BUD_CADDELL
WEBVIDEOTHUNDERDOME.COM #thunderdome
3.
THE DEATHMATCH!
1. best spokesman
2. cute kid tricks
3. instant smiles
4. best song parody
5. video of the year
WEBVIDEOTHUNDERDOME.COM #thunderdome
4.
BUT FIRST, HOW
ABOUT A WARM UP!
WEBVIDEOTHUNDERDOME.COM #thunderdome
5.
brands love
SUPERBOWL SIZED AUDIENCES.
ESPECIALLY HERE
WEBVIDEOTHUNDERDOME.COM #thunderdome
6.
141
MILLION PEOPLE
WATCHED web videos
in february 2010.
WEBVIDEOTHUNDERDOME.COM #thunderdome
7.
427,631,741
hours of web video
watched in feb 2010
WEBVIDEOTHUNDERDOME.COM #thunderdome
8.
“I want to go to there.”
WEBVIDEOTHUNDERDOME.COM #thunderdome
9.
“where is everyone?”
WEBVIDEOTHUNDERDOME.COM #thunderdome
10.
“ah, we need to make
viral videos.”
WEBVIDEOTHUNDERDOME.COM #thunderdome
45.
BEST SONG PARODY
WEBVIDEOTHUNDERDOME.COM #thunderdome
46.
I GOTTA FEELING PARODY
un-
branded
WEBVIDEOTHUNDERDOME.COM #thunderdome
47.
The Muppets: Bohemian Rhapsody
branded
WEBVIDEOTHUNDERDOME.COM #thunderdome
48.
winner!
VS
un-
branded branded
DEC 2009 NOV 2009
9,268,593 views 15,669,490 views
8,898 comments 20,867 comments
1,701 blog posts 4,942 blog posts
838 tweets 14,266 tweets
WEBVIDEOTHUNDERDOME.COM #thunderdome
49.
lesson 4:
collect your fans
WEBVIDEOTHUNDERDOME.COM #thunderdome
50.
ricky van veen’s golden
rules of web video:
2-3 mins max
get to the hook fast
make it topical
candy corn
Source: “Beer Money to Board Meetings”, PSFK Conference 2008 - http://blip.tv/file/927855/
WEBVIDEOTHUNDERDOME.COM #thunderdome
51.
the web video thunderdome
lifetime achievement
award
WEBVIDEOTHUNDERDOME.COM #thunderdome
52.
WEBVIDEOTHUNDERDOME.COM in the film downfall]
(as played by bruno ganz #thunderdome
53.
HITLER REACTS TO...
KANYE WEST TWILIGHT
USAIN BOLT STAR TREK
WOLFENSTEIN 3D IGN COPY-PASTING
OASIS BREAK UP BOXXY
SUSAN BOYLE KASAMA MMD ELECTION LOSS
SARAH PALIN’S BOOK METS CHOKING
2 GIRLS 1 CUP DOCTOR WHO
OBAMA WINNING THE PEACE PRIZE MICHAEL JACKSON’S DEATH
AVATAR RENALDO LEAVING MAN U
THIERRY HENRY TONY ROMO DUMPING JESSICA SIMPSON
IPAD HIMSELF
WEBVIDEOTHUNDERDOME.COM #thunderdome
56.
10,512,000
hours of video
uploaded to YouTube in the last year.
Source: YouTube Fact Sheet - http://www.youtube.com/t/fact_sheet
WEBVIDEOTHUNDERDOME.COM #thunderdome
57.
20 hours of video
uploaded every minute
= 1 hour of video
Source: Google Sundance 2010 Presentation, http://sites.pressatgoogle.com/sundance2010/general-youtube-stats
WEBVIDEOTHUNDERDOME.COM #thunderdome
58.
or 130,000
full-length Hollywood movie releases every week
= 1,000 movies
Source: Google Sundance 2010 Presentation, http://sites.pressatgoogle.com/sundance2010/general-youtube-stats
WEBVIDEOTHUNDERDOME.COM #thunderdome
59.
video of the year
WEBVIDEOTHUNDERDOME.COM #thunderdome
60.
epic beard man
un-
branded
WEBVIDEOTHUNDERDOME.COM #thunderdome
64.
winner!
VS
un-
branded branded
Feb 2010 Jan 2010
5,183,524 views 19,944,545 views
93,425 comments 41,007 comments
742 blog posts 1,166 blog posts
1,351 tweets 906 tweets
WEBVIDEOTHUNDERDOME.COM #thunderdome
65.
lesson 6:
start small riots
WEBVIDEOTHUNDERDOME.COM #thunderdome
66.
court communities
like constituencies
WEBVIDEOTHUNDERDOME.COM #thunderdome
67.
recognize them
play to their interests
give them social currency
WEBVIDEOTHUNDERDOME.COM #thunderdome
68.
lessons:
• be remarkable
• play on past successes
• use the web to tell more
complex stories
• collect your fans
• invite participation
• start small riots
WEBVIDEOTHUNDERDOME.COM #thunderdome
69.
thank you
viral video chart
mag.ma
know your meme
jamie wilkinson
college humor
buzzfeed
and you!
WEBVIDEOTHUNDERDOME.COM #thunderdome