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DIGITAL STRATEGY 101, FIRST EDITION Digital Strategy 101

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DIGITAL STRATEGY
1 1
Brought
to you by
@Bud_
Caddell

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DIGITAL STRATEGY 101, FIRST EDITION BY @BUD_CADDELL 2
Digital Strategy 101 is an overview of the current state of digital ...

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DIGITAL STRATEGY 101, FIRST EDITION BY @BUD_CADDELL 3
ABOUT THE AUTHOR,
@Bud_Caddell
I’m currently SVP, Director of Invent...

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DIGITAL STRATEGY 101, FIRST EDITION BY @BUD_CADDELL 22
Today, digital is a participatory layer of
all media that allows us...

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DIGITAL STRATEGY 101, FIRST EDITION Digital Strategy 101

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DIGITAL STRATEGY 101, FIRST EDITION BY @BUD_CADDELL 22
Today, digital is a participatory layer of
all media that allows users to self-select
their own experiences, and affords
marketers the ability to bridge media,
gain feedback, iterate their message, and
collect relationships.

DIGITAL STRATEGY 101, FIRST EDITION BY @BUD_CADDELL 22
Today, digital is a participatory layer of
all media that allows users to self-select
their own experiences, and affords
marketers the ability to bridge media,
gain feedback, iterate their message, and
collect relationships.

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