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The Social Media Landscape


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Here's a presentation that I did for the Ontario Professional Ticketing Association on the social media landscape, and some of things they need to consider when exploring the idea of getting on the bandwagon.

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The Social Media Landscape

  1. 1. The Social Media Landscape
  2. 2. <ul><li>Online and mobile tools that let people share content, opinions, and insights about everything and anything. </li></ul>
  3. 3. It’s About Two-Way Conversations
  4. 4. Is Social Media a Fad?
  5. 5. <ul><li>NO </li></ul>
  6. 7. Time to Get on the Bandwagon
  7. 9. <ul><li>Fuzion: </li></ul><ul><li>Small Price, Big Sales.... </li></ul><ul><li>and no advertising or promotion </li></ul>
  8. 10. <ul><li>&quot;People were talking about it on blogs and at parties, on Facebook, via text messaging, on BlackBerrys and in chat rooms. Everyone wants to know what is hot. It is viral. Such instant communication is new and dynamic and a very interesting phenomenon for the wine business.&quot; </li></ul><ul><li>- Shari Mogk-Edwards, VP, merchandising, LCBO </li></ul>
  9. 12. There’s No Lack of Choice
  10. 13. But Only a Small Number Matter
  11. 14. Blogs…Still Alive and Well
  12. 15. <ul><li>The most effective social corporate media tool to showcase knowledge, passion and products/services while connecting with customers, partners, employees, investors, the media and bloggers. </li></ul>
  13. 20. 2009: 9,000,000,000 tweets; 50M users
  14. 21. <ul><li>Easier and quicker than a blog </li></ul><ul><li>Lets you be part of the conversation </li></ul><ul><li>Can be used for a variety of purposes </li></ul>
  15. 26. <ul><li>Benefits: </li></ul><ul><li>Pages Are Profiles for Brands </li></ul><ul><li>Pages Have Access to Users’ Feeds </li></ul><ul><li>The News Feed is Real Time </li></ul><ul><li>Pages Can Integrate Multiple Applications </li></ul><ul><li>Brands Can Join the Conversation </li></ul><ul><li>Source: All Facebook </li></ul>
  16. 28. <ul><li>In December, YouTube had 6.4 billion total streams, watched by 105.5 million unique viewers </li></ul><ul><li>Average person watched 193.2 minutes of online video. </li></ul>
  17. 29. Will It Blend?
  18. 31. <ul><li>Dell says Twitter has produced more than $3million in revenue over the past two years through sales alerts on Twitter </li></ul>
  19. 36. Non-Profits
  20. 37. “ The Three E’s”
  21. 38. Engage
  22. 40. Evangelize
  23. 42. <ul><li>Questions? </li></ul>
  24. 43. <ul><li>Mark Evans </li></ul><ul><li>ME Consulting: </li></ul><ul><li>Phone: 416-669-7028 </li></ul><ul><li>Twitter: @markevans </li></ul><ul><li>Blogs:, </li></ul>