The Five Myths of Social Media


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This presentation, which was made at Search Engine Strategies Toronto, focuses on the five myths of social media. For example, there's a belief that social media is free but people don't take into accounts "costs" such as time and people needed to do social media well.

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The Five Myths of Social Media

  1. 1. The Five Myths of Social Media Mark Evans, ME Consulting Twitter @markevans [email_address]
  2. 2. Social Media is ….
  3. 3. <ul><li>Yes, many tools are free but……. </li></ul><ul><li>It takes time, money and resources (e.g. a dedicated employee such as a community manager) to implement and effectively run social media programs. </li></ul>
  4. 6. Social media is….
  5. 7. <ul><li>Doing social media well is far from glamorous and there are no shortcuts or silver bullets. </li></ul><ul><li>It takes time and involves a lot of blocking and tackling on a daily basis. </li></ul>No, It Can Be A Lot of Work
  6. 8. 7 X 24??
  7. 9. Social media is about the tools
  8. 10. <ul><li>Yes, But… </li></ul><ul><li>The tools are cool but even the best tools are worthless without a clear goal of what and how they should be used. </li></ul>
  9. 11. Social media is a standalone activity
  10. 12. <ul><li>Wrong </li></ul><ul><li>Social media is a not an add-on or an accessory but many companies suggest “let’s add some social media” to the mix. </li></ul><ul><li>To be successful, social media needs to be part of and aligned with a company’s brand, marketing, sales and strategic goals. </li></ul>
  11. 14. Measuring ROI is Difficult
  12. 15. <ul><li>Wrong </li></ul><ul><li>There are lots of tools to track, monitor and measure social media activity </li></ul>
  13. 17. <ul><li>Brand building </li></ul><ul><li>Relationship management </li></ul><ul><li>Product development </li></ul><ul><li>Reputation management </li></ul><ul><li>Customer interaction </li></ul><ul><li>Customer feedback </li></ul><ul><li>Customer support </li></ul><ul><li>Community building </li></ul><ul><li>Growing Sales </li></ul>And Social Media is Good for….
  14. 18. <ul><li>Web Site: </li></ul><ul><li>Twitter: @markevans </li></ul><ul><li>Blogs:, </li></ul><ul><li>Phone: 416-669-7028 </li></ul>