Startups and Storytelling (NBTC)

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For startups, storytelling is an important way for them to connect with target audiences. This presentation talks about why storytelling is important and the step involved to develop good stories.

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  • Lascaux Caves in the Pyrenees MountainsDiscovered in 1940 by a group of French children, a series of cave paintings that date back to sometime between 15,000 and 13,000 B.C. depicted a variety of animals and one image of a human being.
  • Jakob (1785–1863) and Wilhelm (1786–1859) Grimm were brothers who became famous for their collection of folk tales
  • Eminem
  • I would argue storytelling should be as important as the technology and the productIt should be embraced from the beginning
  • Angoss Software example – board rejected my core messaging
  • No perspective
  • Engineers, developers, business development
  • (aka Creating stories and where to tell them)
  • Divide into four slides
  • Divide into four slides
  • Divide into four slides
  • Divide into four slides
  • Startups and Storytelling (NBTC)

    1. 1. Storytelling: Why it matters and How to Do ItJanuary 2012
    2. 2. Why do Stories Work so Well? 1. They connect us 2. They’re memorable 3. They’re motivating 4. And now they’re really shareable
    3. 3. “Storytelling is, by far, themost underrated skill in business”
    4. 4. Stories and storytellers are all around us
    5. 5. Cave drawings dating back to 15,000 to 13,000 BC
    6. 6. The Grimm Brothers
    7. 7. Eminem
    8. 8. Rick Mercer
    9. 9. Ron Popeil
    10. 10. But what does storytellinghave to do with startups?
    11. 11. Everything!
    12. 12. But Here’s The Thing……
    13. 13. Most startupsare bad storytellers
    14. 14. No Perspective
    15. 15. They talk about product, not what consumers need
    16. 16. Wrong Toolset
    17. 17. How do you start to tell stories?
    18. 18. Storytelling starts from….
    19. 19. Baked into the corporate DNA
    20. 20. How Come?
    21. 21. Convincefriends & family
    22. 22. Convincefriends & family AttractEmployees
    23. 23. Convince friends & family Get AttractCustomers Employees
    24. 24. ConvinceRaise Capital friends & family Get Attract Customers Employees
    25. 25. What doyou do?
    26. 26. What do you do? Who needs it?
    27. 27. What do you do?What are the key Who needs it?benefits?
    28. 28. What do you do? Whatproblem Who needs it?are yousolving? What are the key benefits?
    29. 29. ….AndWIIFM?
    30. 30. Think Stories, Not Products
    31. 31. Put Yourself in the Other Person’s Shoes
    32. 32. Party Where the Party is Happening
    33. 33. Be Different, Unique…or Both
    34. 34. “To hell with facts!We need stories.”- Ken Kesey
    35. 35. Thanks!www.markevans.ca@markevansmark@markevans.cahttp://bit.ly/startupscanada

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