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WHY CORE MESSAGING MATTERS…AND HOW TO DO IT<br />
Say What?<br />
I offer _________________________________________________to<br /> <br />(your offer)<br /> <br />_________________________...
What is Core Messaging?<br />
What is Core Messaging?<br />It’s what you sell or your expertise<br />
What is Core Messaging?<br />It’s what you sell or your expertise<br />What’s in it for me?<br />
What is Core Messaging?<br />It’s what you sell or your expertise<br />What’s in it for me?<br />Why I should care?<br />
The Core Messaging Pyramid<br />
Why is it Important?<br />
What Happens Without It?<br />
It’s the Foundation<br />
Competitive Positioning<br />
How to Find Core Messaging<br />
Who Are You?<br />
Who Are You?<br />What Do You Do?<br />
Who Are You?<br />What Do You Do?<br />What Problem Do You Solve?<br />
Who Are You?<br />What Do You Do?<br />What Problems Do You Solve?<br />Why not the competition?<br />
A Blank Slate<br />
Brainstorm<br />
Don’t Be Afraid to Ask….<br />
Embrace the Competition <br />
Stop, Don’t Do It!<br />
Stop, Don’t Do It!<br />- Talk About You<br />
Stop, Don’t Do It!<br />- Talk About You<br />- Focus on the Features<br />
Stop, Don’t Do It!<br />- Talk About You<br /><ul><li> Focus on the Features
 Tell the Whole Story Right Away</li></li></ul><li>Boilerplate<br />Short & Sweet<br />Clear, Concise<br />No Grit, No Eff...
At Wave Accounting, our mission is helping you — the small business owner — be more successful.<br />How? By letting you d...
The “Mom Test”<br />
What’s the Core Messaging? <br />Why are the benefits? <br />Why would I care?<br />
ACE Bakery is committed to supplying our customers and consumers with the highest quality bakery products using time-honou...
I offer _________________________________________________to<br /> <br />(your offer)<br /> <br />_________________________...
PodCamp Toronto: Core Messaging Presentation
PodCamp Toronto: Core Messaging Presentation
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PodCamp Toronto: Core Messaging Presentation

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A presentation at PodCamp Toronto about the importance of core messaging, and the key issues to consider.

Published in: Business, Economy & Finance
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PodCamp Toronto: Core Messaging Presentation

  1. 1. WHY CORE MESSAGING MATTERS…AND HOW TO DO IT<br />
  2. 2.
  3. 3. Say What?<br />
  4. 4. I offer _________________________________________________to<br /> <br />(your offer)<br /> <br />______________________________________________to help them<br /> <br />(client/customer)<br /> <br />___________________________and_________________________.<br /> <br />(benefit) (benefit)<br /> <br />I’m different from my competition because_____________________.<br /> <br /> <br />
  5. 5. What is Core Messaging?<br />
  6. 6. What is Core Messaging?<br />It’s what you sell or your expertise<br />
  7. 7. What is Core Messaging?<br />It’s what you sell or your expertise<br />What’s in it for me?<br />
  8. 8. What is Core Messaging?<br />It’s what you sell or your expertise<br />What’s in it for me?<br />Why I should care?<br />
  9. 9. The Core Messaging Pyramid<br />
  10. 10. Why is it Important?<br />
  11. 11. What Happens Without It?<br />
  12. 12. It’s the Foundation<br />
  13. 13. Competitive Positioning<br />
  14. 14.
  15. 15.
  16. 16.
  17. 17.
  18. 18. How to Find Core Messaging<br />
  19. 19. Who Are You?<br />
  20. 20. Who Are You?<br />What Do You Do?<br />
  21. 21. Who Are You?<br />What Do You Do?<br />What Problem Do You Solve?<br />
  22. 22. Who Are You?<br />What Do You Do?<br />What Problems Do You Solve?<br />Why not the competition?<br />
  23. 23. A Blank Slate<br />
  24. 24. Brainstorm<br />
  25. 25. Don’t Be Afraid to Ask….<br />
  26. 26. Embrace the Competition <br />
  27. 27. Stop, Don’t Do It!<br />
  28. 28. Stop, Don’t Do It!<br />- Talk About You<br />
  29. 29. Stop, Don’t Do It!<br />- Talk About You<br />- Focus on the Features<br />
  30. 30. Stop, Don’t Do It!<br />- Talk About You<br /><ul><li> Focus on the Features
  31. 31. Tell the Whole Story Right Away</li></li></ul><li>Boilerplate<br />Short & Sweet<br />Clear, Concise<br />No Grit, No Effort<br />
  32. 32. At Wave Accounting, our mission is helping you — the small business owner — be more successful.<br />How? By letting you do your thing. You already have enough to look after, so accounting should never waste your valuable time.<br />Wave slashes out the time-wasting parts of bookkeeping and accounting. No more manual entry. No more confusing, time-sucking steps. By using smarter tools and game-changing technology, we’re reinventing the way small businesses stay on top of their financial information. The result: No more sleepless nights worrying about the accounting you’ve been avoiding.<br />
  33. 33. The “Mom Test”<br />
  34. 34.
  35. 35. What’s the Core Messaging? <br />Why are the benefits? <br />Why would I care?<br />
  36. 36. ACE Bakery is committed to supplying our customers and consumers with the highest quality bakery products using time-honoured European traditions and the finest ingredients, valuing and respecting the contributions of our employees, and supporting the community through our donations to local charitable organizations.<br />
  37. 37.
  38. 38. I offer _________________________________________________to<br /> <br />(your offer)<br /> <br />______________________________________________to help them<br /> <br />(client/customer)<br /> <br />___________________________and_________________________.<br /> <br />(benefit) (benefit)<br /> <br />I’m different from my competition because_____________________.<br /> <br /> <br />

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