Survey/Prize: How many people are pretty familiar with social media? How many people have some knowledge? How many people have no clue but keen to learn more?
Ask participants to work in pairs Tell them to share with their partner that they hope to learn from this workshop and why Each partner to give feedback on how to boil it down into a 140 character question Repeat, but switch roles
Neverthless, many people look at social media as the greatest thing since sliced bread.
Here’s just one example of how social media could be used. Recently, the Gap unveiled a new logo, which I suspect took months to create and involved lots of dollars. When The Gap, which has a great social media presence, unveiled the logo, the reaction from the social media world was “blech”. In fact, it was so bad the Gap was forced to go back to the old logo.
Freshbooks, a Toronto-based online invoicing company did a blog post about Triscuits and how they had been reinvented over the years from something that was a very salty snack to a product that was a lot healthier.
What happened next is fascinating when it comes to customer service. One of Freshbooks’ customers in Fiji saw the blog post and lamented this particular brand of Triscuits wasn’t available in Fiji. So what happens next? Yup, Freshbooks send a couple of boxes of Triscuits to Fiji.
Which leads to this enthusiastic blog post about Freshbooks. How much do you think this blog post is worth? A lot.
Top Facebook countries: U.S., U.K., Turkey, France (source: checkfacebook.com)
Let’s put 17 million in context because a number is just a number unless it’s put up against other numbers.
Social media is a not an add-on or an accessory but many companies suggest “let’s add some social media” to the mix. To be successful, social media needs to be part of and aligned with a company’s brand, marketing, sales and strategic goals.
So the big question facing many companies is how to get started. They know social media is becoming more important or interesting but it’s hard to know where to start. Do you just do everything and hope that something sticks? Do they wait until it becomes more clear about what works or doesn’t. Many Canadian companies have decided to stay on the sidelines rather than jump into fray, and this includes major players such as Canadian Tire, Royal Bank and Loblaw.
How will social media be integrated into your communications, marketing and sales activities? What social media services make the most sense and why? How will you reach your target audience? What tools are the most appropriate? What’s the budget? Who has ownership over social media? What are your social media guidelines and policies?
Who’s going to do it, how much time/resources will be devoted to it, how are you going to measure it? What services and tools should be used?
Slide of comments – what are they doing, what are they doing well, what are they not doing well.
There’s No Lack of Choice
Only a Small Number Matter
Facebook Pages: http://www.facebook.com/advertising/?pages How To Develop A Facebook Page That Attracts Millions of Fans - http://www.allfacebook.com/2009/03/facebook-page-strategy/
Quiz: Starbucks attracted more than one million people to its stores in 2009 for Free Pastry Day. Prize: $5 Starbucks card
Calgary Social Media Workshop
Social Media 101
Everything You Wanted to Know
about Social Media but Were
Afraid to Ask
The OPP gave Gumball 3000 rally drivers
something to chew on this week.
At least one of the rally vehicles, a 2009 Dodge
Charger, was impounded by Northumberland
OPP for allegedly going 179 km/h.
The same car was stopped hours earlier by the
OPP for doing more than 140 km/h.
The police impounded the Charger for 7 days
and suspended the driver’s license.