Georgina Kelly Tamakkan March 29th Slide Show

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Georgina Kelly Tamakkan March 29th Slide Show

  1. 1. Strategic Brand Marketing and Design Consultants Presented by: Georgina Kelly Brand for Success © 2010 Creative Intelligence All rights reserved
  2. 2. What is a Brand? <ul><li>A brand is the experience your customers and other audiences have with your business or product </li></ul><ul><li>The logo is a mark of recognition, it represents the brand - it is not the brand </li></ul><ul><li>You create a company but you build a brand over time </li></ul>© 2010 Creative Intelligence All rights reserved
  3. 3. 10 Most Valuable Brands in the World <ul><li>Wal-Mart </li></ul><ul><li>Google </li></ul><ul><li>Coca-Cola </li></ul><ul><li>IBM </li></ul><ul><li>Microsoft </li></ul>© 2010 Creative Intelligence All rights reserved Source: Brand Finance, The Telegraph <ul><li>General Electric </li></ul><ul><li>Vodaphone </li></ul><ul><li>HSBC </li></ul><ul><li>hp (Hewlett Packard) </li></ul><ul><li>Toyota </li></ul>
  4. 4. Brand Values <ul><li>Who are we? </li></ul><ul><li>What are we? </li></ul><ul><li>What do we care about? </li></ul><ul><li>What do we believe in? </li></ul><ul><li>What are we saying about our product / service? </li></ul><ul><li>How do we say it? </li></ul>© 2010 Creative Intelligence All rights reserved
  5. 5. Intangible / emotional values Tangible / physical values © 2010 Creative Intelligence All rights reserved Defining the brand experience The brand experience
  6. 6. © 2010 Creative Intelligence All rights reserved Customers Guests Stakeholders Employees Influencers Suppliers Value Estate and Environments Food and Beverage Service X Factor Accommodation Amenities and Facilities Location Style Standards Example: Typical hospitality brand
  7. 7. The Brand Experience <ul><li>This ultimately is what your brand is all about </li></ul><ul><li>Every company has to decide what they want the Brand Experience to be for every person who comes into contact with their brand </li></ul>© 2010 Creative Intelligence All rights reserved
  8. 8. T: +971 4 295 7255 / 050 565 8901 E: georgina.k@creativeintelligence.info www.creativeintelligence.info For more information please contact: G eorgina Kelly Strategic Brand Marketing and Design Consultants © 2010 Creative Intelligence All rights reserved

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