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School Branding Presentation

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Presentation to Chamberline Art College

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School Branding Presentation

  1. 1. Branding Chris Buckley Group Planning Director Lawton Communications Group
  2. 3. Car?
  3. 4. Trainers?
  4. 5. A country?
  5. 6. ‘ Brand is the consumer’s idea of a product’ David Ogilvy
  6. 7. Things to think about Brands are a set of values and associations – what you think and feel about something Brands have visual elements that work with a ‘tone of voice’ to create brand personalities – logos, designs and a way of talking to you Products can be easily copied. Brands are timeless – it’s not the technology that makes APPLE a brilliant brand

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