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CMO  Fundamentals
<ul><li>At the end of this pre sentation,   </li></ul><ul><li>  we will be able to –  </li></ul><ul><ul><li>define CMO usi...
<ul><li>DEFINITION </li></ul><ul><li>CMO AND PRINCIPLES OF WAR </li></ul><ul><li>IMPERATIVES OF CMO </li></ul><ul><li>LEVE...
<ul><li>… planned activities undertaken independently or in coordination with civilian entities… </li></ul><ul><li>to gain...
<ul><li>OBJECTIVE </li></ul><ul><ul><li>Direct every CMO toward a clearly defined, decisive and attainable objective.   </...
<ul><li>SIMPLICITY   </li></ul><ul><ul><li>Prepare clear, uncomplicated plans and concise orders. </li></ul></ul><ul><li>R...
<ul><li>POPULATION SUPPORT   </li></ul><ul><ul><li>Seek popular support to have an advantage in winning the war.  </li></u...
<ul><li>Ensure unity & direction of effort   </li></ul><ul><li>Plan properly, anticipate events & CMO requirements  </li><...
“ CMO activities on the ground”  to win battles and engagements Provide CMO policies and directions; support national deve...
ENEMY PUBLIC/ COMMUNITY CIVIL AUTHORITIES ACTION COMMUNICATION RELATIONSHIP The CMO Triangle Civil Affairs PsyOps Public A...
<ul><li>Public Affairs  targets the public’s information needs </li></ul><ul><li>Civil Affairs  targets the public’s confi...
Pillars of CMO The CMO Triangle Civil Affairs PsyOps Public Affairs CMO
ENEMY PUBLIC/ COMMUNITY CIVIL AUTHORITIES Tips :  Target Audience The CMO Triangle Civil Affairs PsyOps Public Affairs CMO
ENEMY PUBLIC/ COMMUNITY CIVIL AUTHORITIES Sides : Types of work to be done ACTION COMMUNICATION RELATIONSHIP The CMO Trian...
Public Affairs CMO PsyOps Counter Propaganda Words Deeds Public Affairs Community Relation Public Info Civil Affairs Civil...
<ul><li>PUBLIC AFFAIRS (PA) </li></ul><ul><ul><li>a CMO pillar that conducts information-related activities directed to th...
<ul><li>Public Information   </li></ul><ul><ul><li>conducts information  </li></ul></ul><ul><ul><li>activities directed to...
Civil Affairs CMO PsyOps Counter Propaganda Words Deeds Public Affairs Community Relation Public Info Civil Affairs Civil ...
<ul><li>CIVIL AFFAIRS (CA) </li></ul><ul><ul><li>a CMO pillar that pro motes public trust  to gain popular suppo rt… </li>...
<ul><li>Civil Relations (CIVREL) </li></ul><ul><ul><li>promotes cooperation and collaboration between the military and civ...
Psychological Operations CMO PsyOps Counter Propaganda Words Deeds Public Affairs Community Relation Public Info Civil Aff...
<ul><li>PSYCHOLOGICAL OPERATIONS </li></ul><ul><ul><li>a CMO pillar that influences the beliefs, emotions, attitudes, opin...
<ul><li>WORDS PsyOps   </li></ul><ul><ul><li>dissemination of any  </li></ul></ul><ul><ul><li>information, concept or  </l...
<ul><li>We defined CMO… </li></ul><ul><li>We tried to  understand CMO categories, principles, imperatives and its roles in...
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Cmo Fundamentals 31 Jan2008

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Cmo Fundamentals 31 Jan2008

  1. 2. CMO Fundamentals
  2. 3. <ul><li>At the end of this pre sentation, </li></ul><ul><li> we will be able to – </li></ul><ul><ul><li>define CMO using our own words; </li></ul></ul><ul><ul><li>understand CMO categories, principles, imperatives and its roles in the different levels in warfare; </li></ul></ul><ul><ul><li>compare and contrast CMO pillars and its program components. </li></ul></ul>Our AIM...
  3. 4. <ul><li>DEFINITION </li></ul><ul><li>CMO AND PRINCIPLES OF WAR </li></ul><ul><li>IMPERATIVES OF CMO </li></ul><ul><li>LEVELS OF CMO IN WARFARE </li></ul><ul><li>CMO TRIANGLE </li></ul><ul><li>PILLARS OF CMO </li></ul>SCOPE
  4. 5. <ul><li>… planned activities undertaken independently or in coordination with civilian entities… </li></ul><ul><li>to gain popular support and weaken the will of the enemy to fight … </li></ul><ul><li>in support to the accomplishment of the AFP mission. </li></ul>CMO Definition
  5. 6. <ul><li>OBJECTIVE </li></ul><ul><ul><li>Direct every CMO toward a clearly defined, decisive and attainable objective. </li></ul></ul><ul><li>UNITY OF EFFORT </li></ul><ul><ul><li>Seek unity of effort toward every objective. </li></ul></ul><ul><li>SECURITY </li></ul><ul><ul><li>Never permit hostile factions to acquire an unexpected advantage. </li></ul></ul>CMO and Principles of War
  6. 7. <ul><li>SIMPLICITY </li></ul><ul><ul><li>Prepare clear, uncomplicated plans and concise orders. </li></ul></ul><ul><li>RESTRAINT </li></ul><ul><ul><li>Apply appropriate military capability prudently. </li></ul></ul>CMO and Principles of War
  7. 8. <ul><li>POPULATION SUPPORT </li></ul><ul><ul><li>Seek popular support to have an advantage in winning the war. </li></ul></ul><ul><li>LEGITIMACY </li></ul><ul><ul><li>Sustain the willing acceptance by the people of the right of the government to govern or of a group or agency to make and carry out decisions. </li></ul></ul>CMO and Principles of War
  8. 9. <ul><li>Ensure unity & direction of effort </li></ul><ul><li>Plan properly, anticipate events & CMO requirements </li></ul><ul><li>Provide protection </li></ul><ul><li>& security measures </li></ul><ul><li>Maximize media utilization </li></ul><ul><li>Interface CMO efforts with LGUs, LGAs, NGOs & other POs </li></ul><ul><li>Use CMO as an enabler, catalyzer, unifier, force multiplier </li></ul><ul><li>Exercise discipline & respect for human rights </li></ul><ul><li>Use real-time intelligence </li></ul>Imperatives of CMO
  9. 10. “ CMO activities on the ground” to win battles and engagements Provide CMO policies and directions; support national developmental objectives Support and maneuver CMO personnel and resources to win campaigns   Levels of CMO in Warfare STRATEGIC NATIONAL AFP-WIDE OPERATIONAL UNIFIED COMMAND/ DIVISION-WIDE TACTICAL BDE, BN, COY, PLTN
  10. 11. ENEMY PUBLIC/ COMMUNITY CIVIL AUTHORITIES ACTION COMMUNICATION RELATIONSHIP The CMO Triangle Civil Affairs PsyOps Public Affairs CMO
  11. 12. <ul><li>Public Affairs targets the public’s information needs </li></ul><ul><li>Civil Affairs targets the public’s confidence and support </li></ul><ul><li>Psychological Operations targets the enemy’s will, either directly or indirectly, through key communicators </li></ul>CMO Categories (Pillars)
  12. 13. Pillars of CMO The CMO Triangle Civil Affairs PsyOps Public Affairs CMO
  13. 14. ENEMY PUBLIC/ COMMUNITY CIVIL AUTHORITIES Tips : Target Audience The CMO Triangle Civil Affairs PsyOps Public Affairs CMO
  14. 15. ENEMY PUBLIC/ COMMUNITY CIVIL AUTHORITIES Sides : Types of work to be done ACTION COMMUNICATION RELATIONSHIP The CMO Triangle Civil Affairs PsyOps Public Affairs CMO
  15. 16. Public Affairs CMO PsyOps Counter Propaganda Words Deeds Public Affairs Community Relation Public Info Civil Affairs Civil Relation Civic Action ACTION INFORMATION RELATION ENEMY PUBLIC/ COMMUNITY CIVIL AUTHORITIES
  16. 17. <ul><li>PUBLIC AFFAIRS (PA) </li></ul><ul><ul><li>a CMO pillar that conducts information-related activities directed to the public </li></ul></ul><ul><ul><li>conducted to promote the organization’s objectives </li></ul></ul><ul><ul><li>designed to gain the peoples’ trust, support and confidence to the AFP </li></ul></ul>CMO Pillar
  17. 18. <ul><li>Public Information </li></ul><ul><ul><li>conducts information </li></ul></ul><ul><ul><li>activities directed to the </li></ul></ul><ul><ul><li>public to ensure a clear, </li></ul></ul><ul><ul><li>accurate, and timely </li></ul></ul><ul><ul><li>dissemination of information </li></ul></ul><ul><li>Community Relations </li></ul><ul><ul><li>establishes and maintains working relationship between the military and the communities through active participation in community affairs. </li></ul></ul>PA Program Components
  18. 19. Civil Affairs CMO PsyOps Counter Propaganda Words Deeds Public Affairs Community Relation Public Info Civil Affairs Civil Relation Civic Action ACTION INFORMATION RELATION ENEMY PUBLIC/ COMMUNITY CIVIL AUTHORITIES
  19. 20. <ul><li>CIVIL AFFAIRS (CA) </li></ul><ul><ul><li>a CMO pillar that pro motes public trust to gain popular suppo rt… </li></ul></ul><ul><ul><li>...wins peoples’ heart s and minds; </li></ul></ul><ul><ul><li>… gains peoples’ willing cooperation, support and confidence; </li></ul></ul><ul><ul><li>… induces peoples’ active participation in the attainment of military objectives and national goals. </li></ul></ul>CMO Pillar
  20. 21. <ul><li>Civil Relations (CIVREL) </li></ul><ul><ul><li>promotes cooperation and collaboration between the military and civilian organizations </li></ul></ul><ul><li>Civic Action (CIVAC) </li></ul><ul><ul><li>military-initiated </li></ul></ul><ul><ul><li>activities with </li></ul></ul><ul><ul><li>developmental and </li></ul></ul><ul><ul><li>sociological purposes </li></ul></ul>CA Program Components
  21. 22. Psychological Operations CMO PsyOps Counter Propaganda Words Deeds Public Affairs Community Relation Public Info Civil Affairs Civil Relation Civic Action ACTION INFORMATION RELATION ENEMY PUBLIC/ COMMUNITY CIVIL AUTHORITIES
  22. 23. <ul><li>PSYCHOLOGICAL OPERATIONS </li></ul><ul><ul><li>a CMO pillar that influences the beliefs, emotions, attitudes, opinions and ultimately the behavior of the enemy and its mass base, supporters </li></ul></ul><ul><ul><li>… redirects unfavorable attitudes and behavior into favorable; </li></ul></ul><ul><ul><li>… transforms neutral or passive attitude and behavior to become favorable </li></ul></ul>CMO Pillar
  23. 24. <ul><li>WORDS PsyOps </li></ul><ul><ul><li>dissemination of any </li></ul></ul><ul><ul><li>information, concept or </li></ul></ul><ul><ul><li>idea through the various media </li></ul></ul><ul><li>DEEDS PsyOps </li></ul><ul><ul><li>combat and non-combat activities, outside of pure communication acti vities </li></ul></ul><ul><li>Counter Propaganda </li></ul><ul><ul><li>conduct of activities in re sponse to enemy propaganda. </li></ul></ul>PsyOps Components
  24. 25. <ul><li>We defined CMO… </li></ul><ul><li>We tried to understand CMO categories, principles, imperatives and its roles in the different levels in warfare… </li></ul><ul><li>We discussed the different CMO pillars and its program components . </li></ul>Review
  25. 26. E N D E N D

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