Student term project

1. jiaqi.li
1600303901
PHUKET

2. How to deal with special
situations？
1. If there are victims, timely and properly arrange
for rescue.
2. Find out the cause, give a clear and definite
answer to all parties concerned, and rectify
immediately to ensure that such accidents will not
occur again in the future.
3. Use network media public relations to eliminate
the impact.

3. If you don't go to Phuket, where will you go?
Hainan Island or Maldives

4. Audience: have a
certain economic
foundation and a
small amount of
play time (7-14
days).
Points that can
attract them:
1. Close distance,
2. Relatively low
consumption,
3. Can experience
foreign customs.
Tourist peak:
November to April

5. How to prepare for tourists in advance?
Local festivals can be used to hold festivals. Hang festive slogans and decorations
everywhere to make tourists feel involved as much as possible. In addition, we must
ensure the safety of play, conduct safety drills in advance, and formulate detailed
emergency plans. Set up warning signs at safety points, arrange staff to remind
tourists to pay attention to safety, and the playing equipment must pass quality
inspection. Conduct regular comprehensive safety inspection and timely repair and
reinforcement. We should not only make tourists have fun, but also ensure the
safety of play. In addition, tourism volunteers can be hired to serve tourists, and
traffic control can be strengthened to ensure smooth traffic.

6. Phuket, as a very mature world-famous tourist destination, has beautiful
Phuket, as a very mature world-famous tourist destination, has beautiful
Phuket, as a very mature world-famous tourist destination, has beautiful
scenery, complete tourism supporting facilities, a lot of delicious food,
scenery, complete tourism supporting facilities, a lot of delicious food,
scenery, complete tourism supporting facilities, a lot of delicious food,
barrier free communication for foreigners and very good experience.
barrier free communication for foreigners and very good experience.
barrier free communication for foreigners and very good experience.
However, most tourists come to Phuket to yearn for the beach, but the
However, most tourists come to Phuket to yearn for the beach, but the
However, most tourists come to Phuket to yearn for the beach, but the
airport is far from the beach, which takes a few hours' drive, so they can't
airport is far from the beach, which takes a few hours' drive, so they can't
airport is far from the beach, which takes a few hours' drive, so they can't
stay in the seaside hotel as soon as possible. The road between various scenic
stay in the seaside hotel as soon as possible. The road between various scenic
stay in the seaside hotel as soon as possible. The road between various scenic
spots is long and rugged, which is not friendly to carsick people. There are
spots is long and rugged, which is not friendly to carsick people. There are
spots is long and rugged, which is not friendly to carsick people. There are
many people in the peak tourism season, which affects some of the travel
many people in the peak tourism season, which affects some of the travel
many people in the peak tourism season, which affects some of the travel
experience. We can divert tourists as much as possible and develop more
experience. We can divert tourists as much as possible and develop more
experience. We can divert tourists as much as possible and develop more
beaches to have a better travel experience.
beaches to have a better travel experience.
beaches to have a better travel experience.

7. In order to form full media
coverage and multi-channel
drainage in China's social
network media, the content
should tell beautiful stories,
reflect local characteristics
and share beautiful natural
scenery. For example, Phuket
is famous for its "3S
landscape": sunshine, sea and
sand.

8. ITelling the "Phuket Story
" in an all-round threedimensional
view
through China's
mainstream social
platforms such as short
video app (tiktok), travel
app (Ctrip), good things
sharing app
(Xiaohongshu), and
Weibo graphics and
texts

9. Through the successful cross-cultural communication,
through the influence of Thai TV series in China. For
example, "interpret my love with your heart" -- "the
summer in Phuket will never stop, and the youth I love will
always be warm." Using the beautiful and warm love
stories and beautiful scenery in TV series to create a
large IP in Phuket and attract TV fans to visit.