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NCVO campaigning conference: new technology to connect with your supporters

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Why focus on supporter journeys helps organisations and some tops tips from Clare Doner of MoreOnion

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NCVO campaigning conference: new technology to connect with your supporters

  1. 1. New technology to connect with your supporters NCVO Campaigning conference 7 September 2017 Brani Milosevic @ bubana
  2. 2. Topic of the moment - audiences
  3. 3. Personalised communications
  4. 4. @bubana Why charities? 4 Whatever next? Public engagement in 2020 report
  5. 5. @bubana Why charities? 5 Brands like Ikea and Samsung, that focus on community and employee wellbeing as well as commercial performance, outperformed the stock market by 133% in 2015. Whatever next? Public engagement in 2020 report
  6. 6. @bubana Topic of the moment 6 DATA PROCESSES SKILLS & TRAINING Audience journeys
  7. 7. @bubana Technology of the moment 7
  8. 8. @bubana Collecting data to personalise 8 What consumers really think - DMA survey, 2015
  9. 9. @bubana Motivation for giving data 9 What consumers really think - DMA survey, 2015
  10. 10. @bubana Collecting data to personalise 10 What consumers really think - DMA survey, 2015
  11. 11. @bubana Personal data essential for smooth running of society 11 What consumers really think - DMA survey, 2015
  12. 12. @bubana Building trust around data 12 ● 62% of consumers wanting to understand the reason their data is required before deciding whether or not to share it. ● 53% would also like to know whether their information will be shared with third parties before deciding to share. What consumers really think - DMA survey, 2015
  13. 13. @bubana Planning processes 13 Don’t just collaborate - integrate! Develop audience profiles but develop flexibility over time
  14. 14. @bubana Skills & Training 14 ● Not just technology training ● Digital competencies ● Job descriptions and person specification What consumers really think - DMA survey, 2015

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