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Digital maturity - where do you start?


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Presentation for IT& Finance Directors-conference at the #charityfinanceweek October 2018.

Digital maturity - why should your charity care and how to plan to go up a level. Includes the description of Digital Leadership's digital maturity framework and self-assessment.

Published in: Leadership & Management
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Digital maturity - where do you start?

  1. 1. Digital maturity - where to start? 9 October 2018 Brani Milosevic @ bubana
  2. 2. Hello, I’m Brani (@bubana) ● 15 + years working in the charity sector (CAFOD, Save the Children UK, World Animal Protection) ● Focus on digital strategy, digital mobilisation, supporter engagement, CRM planning ● Clients include Chatham House, Concern UK, Samaritans, Parkinson’s UK, International Planned Parenthood Federation (IPPF) ● Ex-Board member of Greenpeace and War on Want ● NCVO trainer, CharityComms mentor
  3. 3. Let’s go on a journey
  4. 4. Thinking, feeling I still see no evidence of Digital actually making any money for charities We are a small charity, we can’t afford such expensive technology! I have limited resource, basics are not yet right, we’re running before we can walk When we bring this new technology in most of the things people complain about will be resolved, they just need to be patient! We can deliver whatever business wants, we just need to be told what’s the priority as our resources are limited concerned fearful overwhelmed angry irritated disappointed
  5. 5. Doing OK, we can make an investment in this, but it will be a one-off, don’t come back next year asking for more What is the risk of us not doing this? What is the return on investment in Digital technology? What’s the business case for this investment? Managing risk
  6. 6. … basics are often not sorted ... while people are excited about new & shiny … ideally, we’d stop and get all this set up BUT ... charities are complex, to operate online we combine the technology and skills required by some large, wealthy, sectors: ● Retail ● Health ● Client services & support ● Political campaigning & lobbying ● Scientific research It is true that….
  7. 7. … and people’s day-to-day experience is changing
  8. 8. Ofcom Communications Markets report - August 2018
  9. 9. 2018: Claimed Internet use Ofcom Communications Markets report - August 2018
  10. 10. ● Hypermobility=anywhere office, flexible working prioritised over pay rise ● UK: 35% of people use their commute to complete work tasks, 41% feel that being online has enabled them to work at times and places that suit them* ● 52% of adults say they often use their phones to help with directions, increasing to 79% of under-35s* ● 1 in 10 Brits own a smart speaker (YouGov) >> increase in voice search * Ofcom Communications Markets report - August 2018 UK in 2018
  11. 11. Artificial Intelligence (AI)
  12. 12. So while we are fixing the basics we also need to get ready for change in the market
  13. 13. … is the ability of an organisation to adapt to change itself (Lindsay Herbert, Inventor & digital leader @ IBM) Digital transformation
  14. 14. Digital transformation New technology change in interactions - work, leisure, family&friends change in behaviour, new habits, new rules
  15. 15. Digital transformation
  16. 16. Where do you start?
  17. 17. Build the vision
  18. 18. What’s your starting point? Digital maturity framework helps organisations: ● Establish a baseline ● Prioritise what needs to be done to go up a level Used by organisations who: > need to know where to start with the process of digital transformation > are already in the process
  19. 19. Digital maturity levels
  20. 20. Digital maturity competencies
  21. 21. Budget
  22. 22. Data
  23. 23. Technology infrastructure
  24. 24. Learning & Development
  25. 25. Staff experience
  26. 26. Sector is on Level 2 out of 5 Digital maturity by organisation size (130 individuals)
  27. 27. Main take-aways ● Attitude - generally positive but not transformational ● Digital budget - primarily focussed on digital tech ● Skills - investment in Learning & Development is low, needs digital leadership
  28. 28. That’s all fine, and...
  29. 29. ...what is the ROI?
  30. 30. So what’s the ROI? ● Increase of income coming via online channels (by 10-30%) ● Better pay-off for donors acquired and developed online (9-15 months) ● Wider reach = more supporters/clients/beneficiaries accessed ● Access to data and processing power (e.g. AI) = better understanding of beneficiary/client problems and needs ● Less time wasted on tasks (e.g. 66% of staff time spent on email reduced thanks to automation)
  31. 31. It’s about being tuned into the market developments... But some of it is unmeasurable
  32. 32. Remember?
  33. 33. Thank you! More on digital maturity & self-assessment on For support or more info, get in touch! @bubana