January 2012 Event Driven Warehousing Trends: Voice Users Speak OutIn November and December of 2011, Aberdeen surveyed 134 warehousing Sector Insightprofessionals for a benchmark report (Fulfillment Excellence and Dynamic Aberdeen’s Sector InsightsEvent Warehousing Come of Age) that explores the pressures these provide strategic perspectivecompanies are facing and what plans they have for the coming months. This and analysis of primarySector Insight focuses on one specific segment of warehouse professionals - research results by industry,voice users. To learn more from this segment in December 2011 we sent market segment, or geographyout a detailed follow-on survey to obtain a larger sample of current voiceusers so we could compare them with their peers. Based on the new surveywe obtained 65 qualified responses. This insight compares the 32 voicesusers to the remaining 33 companies. What can we learn from the 32 voice Sector Definitioncompanies versus the others? How are the voice companies coping with This document is focused onpresent economic conditions, what capabilities do they have, and what the current voice users - atechnologies do they rely on to ensure efficient operations and provide total of 32 companies out of 65value to their customers? enterprises from the detailed follow-up survey report.Event Driven Warehousing Trends: The Advantage of Both voice and no voiceVoice Explored companies have virtually equalIn todays environment a predominant pressure companies are experiencing percentages by organizationis a need to reduce warehouse operating expenses while maximizing type:utilization of resources. In order to achieve this goal, over 94% of all 44% - Original manufacturercompanies are looking to enhance or acquire more dynamic and interactivewarehouse processes. Across a broad spectrum of options ranging from 30% - DistributorAuto ID and RF or mobility and including voice technologies (see Appendix /WholesalerA) they are willing to invest in more real-time, hands-free interactive 19% - 3PLprocesses. The goal is both to increase efficiency of software andautomation across the entire distribution network and to improve alliances 15% - Otherwith internal and outside parties to allow for better planning of physical 10% - Retailerspace/locations and labor, and to justify and prepare for the future, in termsof potential investments and ROI expectations. 10% - Freight Forwarder, Customs brokerThe Current and Future State of Voice Technology 6% - Supplier Manufacturer / SupplierIn our recent survey we get a better idea of the level of technologyadoption and integration by the Voice Users and better understand their Note: 30 or more users yieldsplans for integrating voice solutions into their future warehouse strategies. a 95% statistical confidence levelWe also uncover the connection between warehouse complexity andvolume and a need (or desire) to balance tasks or labor and more mobile /interactive technology with voice capability into picking or replenishmentoperations.This document is the result of primary research performed by Aberdeen Group. Aberdeen Groups methodologies provide for objective fact-based research andrepresent the best analysis available at the time of publication. Unless otherwise noted, the entire contents of this publication are copyrighted by Aberdeen Group, Inc.and may not be reproduced, distributed, archived, or transmitted in any form or by any means without prior written consent by Aberdeen Group, Inc.