A presentation summarizing the influence of Japanese, Chinese, and South Korean tourists on overall tourism in the U.S. as well as San Francisco. Created by btrax. http://btrax.com / http://blog.btrax.com
Tourism in the U.S.
● 69.8 million international arrivals in the US in 2013
● $2.1 trillion in economic output generated by domestic
and international visitors
● $621.4 billion in direct spending on leisure travel by
domestic and international travelers in 2013
Japanese Tourists in the U.S.
● In 2013:
o 3.7 million international arrivals were from Japan
o That’s 5.3% of all 69.8 million international arrivals
● Japanese tourists represent the 4th largest market for
US tourism behind Canada, Mexico, and the UK
● Japanese travelers paid $16.5 billion for U.S. goods
and services in 2012 —a 13% increase from 2011
● The U.S. is the most popular international destination
for Japanese travelers, just surpassing China in 2012.
Chinese Tourists in the U.S.
● Chinese tourists are forecasted to be the market with
the highest growth potential in the next 4 years, with
a growth of 138.6% thru 2018
● In 2011, 1.1 million Chinese travelers visited the U.S.—
a 36% increase from 2010.
● Chinese travelers spent $8.77 billion in the U.S. in
● China surpassed Italy and Australia in 2011 to become
the 7th largest overseas inbound travel market to the
South Korean Tourists in the U.S.
● In 2012, 1.3 million South Korean travelers visited the
U.S., a 9% increase from 2011
● South Korea is the 9th largest overseas destination for
U.S. travel exports
● The U.S. accounts for 35% of South Korea’s long-haul
travel, and is the third most popular international
destination behind China and Japan.
● Travel expenditures in the U.S. increased to $4.15
billion in 2012—a 10% increase from 2011.
Tourists in San Francisco
● San Francisco is the 5th most visited city in the U.S. by
overseas travelers, with a market share of 9.5% in 2013
and $3.044 million visitors total
● San Francisco hosted 16.9 million visitors in 2013*
● Visitor spending in local businesses reached $9.48
● 134,231 visitors are spending $25.7 million daily in San
*Including hotel guests, those staying with friends and relatives, those staying in accommodations outside the
city but whose primary destination was San Francisco, and regional visitors driving in for the day.
Tourists in San Francisco: Breakdown
o 3.9% (145,000) of all Japanese visitors in the U.S.
chose San Francisco in 2013
o 30.4% of all Japanese tourists coming to California
chose San Francisco as their destination
o 46.1% of Chinese visitors are visiting California.
o Of that, 31.2% are visiting Los Angeles
o There’s a lot of potential to draw those visitors to
Data isn’t available for South Korea since the numbers don’t meet the minimum sample requirement
Total Travel Expenditure
● Japan ($16.5bn)
● China ($8.77bn)
● South Korea ($4.15bn)
→ $29.42 billion total spending in the U.S. from
Japanese, Chinese, and South Korean tourists
→ 22.62% of all overseas traveler spending
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