U.S. Travel: Japanese, Chinese, 
and South Korean Tourists in the 
U.S. 
btrax, Inc. 
powering global brands 
August 2014
AGENDA 
1. Tourism in the U.S. 
2. Japanese Tourists in the U.S. 
3. Chinese Tourists in the U.S. 
4. South Korean Tourist...
Tourism in the U.S.
Tourism in the U.S. 
● 69.8 million international arrivals in the US in 2013 
● $2.1 trillion in economic output generated...
Tourists in the U.S 
Broken down by country
Japanese Tourists in the U.S. 
● In 2013: 
o 3.7 million international arrivals were from Japan 
o That’s 5.3% of all 69.8...
Chinese Tourists in the U.S. 
● Chinese tourists are forecasted to be the market with 
the highest growth potential in the...
South Korean Tourists in the U.S. 
● In 2012, 1.3 million South Korean travelers visited the 
U.S., a 9% increase from 201...
Tourists in San Francisco
Tourists in San Francisco 
● San Francisco is the 5th most visited city in the U.S. by 
overseas travelers, with a market ...
Tourists in San Francisco: Breakdown 
● Japan: 
o 3.9% (145,000) of all Japanese visitors in the U.S. 
chose San Francisco...
Total Travel Expenditure
Total Travel Expenditure 
● Japan ($16.5bn) 
● China ($8.77bn) 
● South Korea ($4.15bn) 
→ $29.42 billion total spending i...
Contact Us! 
btrax Japan 
東京都港区六本木6-8-10 
ステップ六本木 
2Fwww.btrax.com/jp 
tokyo@btrax.com 
btrax, Inc. 
665 Third St. Suite 5...
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Statistics: Japanese, Chinese, and South Korean Tourists in the U.S

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A presentation summarizing the influence of Japanese, Chinese, and South Korean tourists on overall tourism in the U.S. as well as San Francisco. Created by btrax. http://btrax.com / http://blog.btrax.com

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Statistics: Japanese, Chinese, and South Korean Tourists in the U.S

  1. 1. U.S. Travel: Japanese, Chinese, and South Korean Tourists in the U.S. btrax, Inc. powering global brands August 2014
  2. 2. AGENDA 1. Tourism in the U.S. 2. Japanese Tourists in the U.S. 3. Chinese Tourists in the U.S. 4. South Korean Tourists in the U.S. 5. Tourists in San Francisco 6. Total Travel Expenditure
  3. 3. Tourism in the U.S.
  4. 4. Tourism in the U.S. ● 69.8 million international arrivals in the US in 2013 ● $2.1 trillion in economic output generated by domestic and international visitors ● $621.4 billion in direct spending on leisure travel by domestic and international travelers in 2013 Source: http://www.ustravel.org/sites/default/files/page/2009/09/US_Travel_AnswerSheet_June_2014.pdf
  5. 5. Tourists in the U.S Broken down by country
  6. 6. Japanese Tourists in the U.S. ● In 2013: o 3.7 million international arrivals were from Japan o That’s 5.3% of all 69.8 million international arrivals in 2013 ● Japanese tourists represent the 4th largest market for US tourism behind Canada, Mexico, and the UK ● Japanese travelers paid $16.5 billion for U.S. goods and services in 2012 —a 13% increase from 2011 ● The U.S. is the most popular international destination for Japanese travelers, just surpassing China in 2012. http://travel.trade.gov/outreachpages/download_data_table/2013_Japan_Market_Profile.pdfhttp://www.ustra vel.org/sites/default/files/page/2009/09/Japan-ES.pdf
  7. 7. Chinese Tourists in the U.S. ● Chinese tourists are forecasted to be the market with the highest growth potential in the next 4 years, with a growth of 138.6% thru 2018 ● In 2011, 1.1 million Chinese travelers visited the U.S.— a 36% increase from 2010. ● Chinese travelers spent $8.77 billion in the U.S. in 2012 ● China surpassed Italy and Australia in 2011 to become the 7th largest overseas inbound travel market to the United States. http://travel.trade.gov/outreachpages/download_data_table/2013_Visitation_Report.pdf http://www.ustravel.org/sites/default/files/page/2009/09/China_ES_FINAL_2013.pdf
  8. 8. South Korean Tourists in the U.S. ● In 2012, 1.3 million South Korean travelers visited the U.S., a 9% increase from 2011 ● South Korea is the 9th largest overseas destination for U.S. travel exports ● The U.S. accounts for 35% of South Korea’s long-haul travel, and is the third most popular international destination behind China and Japan. ● Travel expenditures in the U.S. increased to $4.15 billion in 2012—a 10% increase from 2011. http://travel.trade.gov/outreachpages/download_data_table/2013_South_Korea_Market_Profile.pdf http://www.ustravel.org/sites/default/files/page/2009/09/SKorea-ES.pdf
  9. 9. Tourists in San Francisco
  10. 10. Tourists in San Francisco ● San Francisco is the 5th most visited city in the U.S. by overseas travelers, with a market share of 9.5% in 2013 and $3.044 million visitors total ● San Francisco hosted 16.9 million visitors in 2013* ● Visitor spending in local businesses reached $9.48 billion ● 134,231 visitors are spending $25.7 million daily in San Francisco *Including hotel guests, those staying with friends and relatives, those staying in accommodations outside the city but whose primary destination was San Francisco, and regional visitors driving in for the day. http://travel.trade.gov/outreachpages/download_data_table/2013_Overseas_Market_Profile.pdf
  11. 11. Tourists in San Francisco: Breakdown ● Japan: o 3.9% (145,000) of all Japanese visitors in the U.S. chose San Francisco in 2013 o 30.4% of all Japanese tourists coming to California chose San Francisco as their destination ● China o 46.1% of Chinese visitors are visiting California. o Of that, 31.2% are visiting Los Angeles o There’s a lot of potential to draw those visitors to San Francisco Data isn’t available for South Korea since the numbers don’t meet the minimum sample requirement (http://travel.trade.gov/outreachpages/download_data_table/2013_South_Korea_Market_Profile.pdf)
  12. 12. Total Travel Expenditure
  13. 13. Total Travel Expenditure ● Japan ($16.5bn) ● China ($8.77bn) ● South Korea ($4.15bn) → $29.42 billion total spending in the U.S. from Japanese, Chinese, and South Korean tourists → 22.62% of all overseas traveler spending ($130bn) http://travel.trade.gov/outreachpages/download_data_table/2013_Overseas_Market_Profile.pdf
  14. 14. Contact Us! btrax Japan 東京都港区六本木6-8-10 ステップ六本木 2Fwww.btrax.com/jp tokyo@btrax.com btrax, Inc. 665 Third St. Suite 505 San Francisco, CA 94107www.btrax.com hello@btrax.com powering global brands

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