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LinkedIn posting strategy for content marketers

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Promote useful content on LinkedIn for more connections and increased credibility

Published in: Marketing
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LinkedIn posting strategy for content marketers

  1. 1. What do you want to do with your LinkedIn profile?
  2. 2. Long-form posts are pretty new to LinkedIn, and allow users to leverage the Pulse reader LI acquired last year.
  3. 3. Stream posts live for a moment, but published posts become part of your profile
  4. 4. “Writing is hard. I don't think I can post that much.” enter curation
  5. 5. “Wait, though - didn't you say that stream posts vanish quickly?” Exactly. If you're not creating original content (or even if you are), you need frequent posts to brand effectively

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