3.1 Design

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3.1 Design

  1. 1. Achievement Standard 3.1 (90515) 4 Credits This achievement standard involves: researching and analysing approaches , within established design practice . Relationships between approaches will be investigated to consider the influences, methods and ideas in context .
  2. 2. <ul><li>You will have to choose 1 of the following “key” designers: </li></ul><ul><ul><ul><ul><ul><li>Rodchenko </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Rand </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Brody </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Carson </li></ul></ul></ul></ul></ul>And then compare this chosen designer to another designer of your choice …
  3. 3. Alexander Rodchenko
  4. 4. Paul Rand
  5. 5. Neville Brody
  6. 6. David Carson
  7. 8. But how do I use Designers’ ideas?
  8. 9. Alexander Rodchenko Design for Franz Ferdinand album cover EXPLICIT D avid Carson – Book Jacket Design” “ I have always been fascinated with the way David Carson messed around with types and fonts, so this book cover design is completely influenced by those elements.” www.cmykmag.com/.../cicilia_sutjiono/index.html Cicilia Sutjiono, design student David Carson IMPLICIT
  9. 10. This is what good assignments look like … <ul><li>This example shows: </li></ul><ul><li>A wide range of artworks collected and analysed for each artist </li></ul><ul><li>This includes discussion on influences and ideas </li></ul><ul><li>Methods are unpicked and explored through annotated sketches </li></ul><ul><li>A chosen theme of masks is visually brainstormed </li></ul><ul><li>The ideas of both artists are combined with this theme to produce </li></ul><ul><li>implicitly influenced artworks </li></ul><ul><li>These artworks are evaluated and linked to the chosen artists using notes </li></ul>
  10. 11. Research exemplar by Glen Hutchins

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