American Clay


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American Clay

  1. 1. American Clay Brooke Thompson Karissa Wonders
  2. 2. What is Plaster? <ul><li>Plaster was used by the ancient Greeks and Egyptians to create murals. Frescos, like the one pictured from Pompeii were painted on wet plaster. </li></ul><ul><li>. </li></ul>Plaster:
  3. 3. What is American Clay? <ul><li>American Clay’s Earth Plasters allow you to create a room full of texture and color with a feeling straight from nature. </li></ul>
  4. 4. Different Types of Plaster <ul><li>Enjarre Enjarre is mostly used in commercial settings for it fast single coat appliance. When dry, it leaves a rich earthen matte finish. </li></ul><ul><li>Porcelina Leaves a smooth satin finish that resembles marble of the Old World. </li></ul><ul><li>Loma Creates a stunning room by producing a suede feel like finish to the walls in matte colors. </li></ul><ul><li>Marittimo Produces soft colors that are speckled with crushed shells which provide a dazzling shimmer. </li></ul>
  5. 5. ENJARRE “ Enjarre (n-har-ray) our single-coat product, offers great value which makes it well-suited for large commercial projects. The single coat application process eliminates much of the labor and costy typically involving in finishing a wall. Use Enjarre to cover large spaces and then perhaps choose a second coat of one of our premier plasters for accent walls.” American Clay Prodect Overview .pdf
  6. 6. LOMA “ The Original Earth Plaster. Loma, meaning “earth” in Spanish, conveys the essence of suede through its sensuous matte surfaces resembling the textural delights of a Tuscan Farmhouse, an English Tudor wall plaster or a Greek isle Mediterranean interior. Made with reclaimed marble sand, and multiple clays, our patented formula offers a remarkable breadth of surface possibilities. Loma is also the basecoat for Porcelina and Marittimo.” American Clay Prodect Overview .pdf
  7. 7. PORCELINA “ Porcelina is ofeten compared to the Venetian plasters of Italy. Porcelina is truly closest to the quality of “porcelain” ceramics for which it was named. Satin smooth, easily blended for marble like surfaces, Porcelina casts a spell of beauty…with an edge of contemporary, crisp lustert. Sometimes mixed with Lime Putty to Increase its surgace hardness, Porcelina is the most frequent choice for formal interiors.” American Clay Prodect Overview .pdf
  8. 8. MARITTIMO “ Marittimo is a name created with the “sea” (or “mar”) at its core. Marittimo uses recycled, crushed shells from the U.S. Gulf Coast. This plaster top coat brings the greatest textural surprise of them all. Its sensuous grainy feel is produced by burnishing and light sponging, which brings back the spirit of the shells used in this formulation.” American Clay Prodect Overview .pdf
  9. 9. LIME PUTTY <ul><li>“ Mixing it in with the clay plaster – called Lime Gauging – offers a surface that will be noticeabl lighter in color, harder that without the addition of lime and more resistant to water.” </li></ul><ul><li>“ Diluting it with water and brushing it across the clay’s surface – called Lime Washing – offers a surface that has the same properties as a “Gauged” surface. Yet, the look can be brighter and more vivid in color that a standard American Clay wall.” </li></ul>“ American Clay’s Lime Putty is a high-calcium slaked lime to be used in conjunction with our line of award-winning earth plasters. American Clay’s Lime Putty offers a wide range of new features and beautiful effects. We are happy to introduce these new, professional-level options to expand the creative possibilities of our plasters. Additionally, this domestically-produced Lime Putty is one of relatively few on the market that is eligible for LEED points in the green building process.” The addition of Lime Putty by: American Clay Prodect Overview .pdf
  10. 10. PRODUCT BENEFITS 43 standard colors Custom color matching available 4 finishes, unlimited textures 100% natural Non-toxic Absorbs odors Minimal application training required Covers a variety of substrates Mold resistant Moisture controlling Temperature and humidity buffering Lowest carbon footprint per pound of any interior wall finish Non-fading Easy clean up Easy to repair Durable Contributes up to 10 LEED credits
  14. 14. INSTALLATION <ul><li>American Clay Earth Plasters are natural veneer finishes applied in two coats. Loma is always the first coat, and any of the following plasters can be the second coat: </li></ul><ul><ul><li>Loma: American Clay’s original smooth finish, Loma creates a soft-looking, even finish or an almost unlimited number of textures. Available in 50-lb. (22.7 kg) bags. Coverage: 80 to 120 square feet in two coats, or 160 to 200 sf as base coat, per 50 lb. bag, depending on the substrate </li></ul></ul><ul><ul><li>Porcelina: Super smooth for a more polished appearance. Porcelina can create a Venetian plaster-like finish at a fraction of the cost. Available in 50-lb. (22.7 kg) bags. Coverage : 300-350 sf per 50 lb. bag in one coat over a base coat of Loma. </li></ul></ul><ul><ul><li>Marittimo: Feature a seashell aggregate, Marittimo produces a uniquely smooth yet faceted effect—a natural sheen with additional hardness. Available in 50-lb. (22.7 kg) bags. Coverage: 160 sf per 50 lb. bag in one coat over a base coat of Loma </li></ul></ul>
  15. 15. INSTALLATION <ul><li>All surfaces require 4 major steps to complete the plastering: </li></ul><ul><ul><li>Substrate preparation </li></ul></ul><ul><ul><li>First coat application </li></ul></ul><ul><ul><li>Second coat application </li></ul></ul><ul><ul><li>Compression </li></ul></ul><ul><li>Maintain temperature in room at 50°F (10°C) or more for 24 hours before and after application. </li></ul><ul><li>&quot;For your walls to impress, you must compress!” </li></ul>
  16. 16. PRICING <ul><ul><li>PLASTERS: online through American Clay, pricing varies through local showrooms </li></ul></ul><ul><li>Enjarre: 80-lb. $65.00 </li></ul><ul><li>Loma (Snow Canyon): 50-lb. $79.55 </li></ul><ul><li>Porcelina (Snow Canyon): 50-lb. $126.63 </li></ul><ul><li>Marittimo (Oyster Bay): 50-lb. $110.42 </li></ul><ul><li>COLOR PIGMENTS </li></ul><ul><li>Color pigments (which have to be added into the original plasters) are and additional charge, ranging anywhere from $16.00 - $33.00. </li></ul>
  17. 17. Straw Sticks and Bricks 1739 Walnut Kansas City, MO 64108 Phone: 816.421.7171 Elements of Green 1919 Wyandotte Kansas City, MO 64108 Phone: 816.842.0500
  18. 18. Patricia McManus Certified Applicator 816.695.9519 [email_address]
  20. 20. American Clay enables you to pull Earth’s natural beauty from outside, into your home where it can surround you with its pure splendor. It is 100% natural, and completely safe. Put it in your home today, and see what American Clay has to offer for you!
  21. 21. WORKS CITED <ul><li>&quot;American Clay.&quot; American Clay Enterprises, LLC, 2009. Web. 17 Mar 2011. . </li></ul><ul><li>Ashurst, John and Ashurst, Nicola. Practical Building Conservation, English Heritage Technical Handbook , Volume 3. Mortars, Plasters and Renders. New York: Halsted Press, 1988. </li></ul><ul><li>“ Elements of Green.” Elements of Green, LLC, 2011. Web. 15 Mar 2011. . </li></ul><ul><li>Gypsum Construction Handbook. Chicago: United States Gypsum Company, 1986. </li></ul><ul><li>Riggs, J. Rosemary. Materials and Components of Interior Architecture . Pearson, Upper Saddle River, NJ, 2008. </li></ul><ul><li>Stagg, W. D. and B. Pegg. Plastering: A Craftsman's Encyclopedia. Woodstock, New York: Beekman Publishers, 1976. </li></ul>