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Research methods1


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Research methods1

  1. 1. Research methods
  2. 2. Internal data I t ld t Secondary source -> Secondary data External dataData source Primary source i -> Primary data i d
  3. 3. ObservationData Experiment pcollection Survey
  4. 4. Random sampling Probability Systematic sampling sampling Stratified samplingSampling Convenience sampling Non probability Non-probability sampling Judgmental sampling Quota sampling
  5. 5. -By post -Telephone Approach A h -Personal inter ie Personal interviewSurvey - Unstructured dmethods Questionnaire - Structured - In-house - Agency(Outsourced) Administration
  6. 6. Ad hocSurveyfrequency Continuous